Sriuschariya S, Chomngam P. Media exposure behavior affecting loyalty toward BUS because of you i shine among generation Z fan clubs in Bangkok. วารสารสุทธิปริทัศน์ [internet]. 2026 Sep. 22 [cited 2026 Sep. 22];40(3):165-80. available from: https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/288027