Suthiparithat

THE PURCHASING DECISION PROCESS EFFECTING TRUST IN ATTENDING THE MUSIC FESTIVAL OF ADOLESCENTS IN BANGKOK

2022-08-02T11:18:01+07:00

A study of the purchasing decision process affecting trust in attending the music festival of adolescents in Bangkok aimed to study 1) the purchasing decision process in attending the music festival of adolescents 2) the trust in adolescents’ attendance at the music festival 3) the purchasing decision process effecting trust in adolescents the music festival attendance. The samples size designed by G*Power were 138 male and female adolescents between the ages of 15-24 years who decide to attend music festivals and live in Bangkok. Pearson’s product moment correlation coefficient and multiple regression analysis was utilized to examine the data and to find the prominent of variables, which was collected through questionnaire. The general finding indicated that 1) Adolescents’ post-purchase behavior is the most significant factor in their decision to purchase tickets to a music festival because they can share with their friends and family. 2) Most of respondents were trust in attending the music festival of adolescents, in the generosity of the festive organizers of the music festival intend to provide entertainment and demand. 3) there was a statistically significant relationship between the purchasing decision process and trust in attending music festival of adolescent at 0.01 level. The results of hypothesis testing revealed that when examining the relationship between the purchasing decision process and trust in attending music festival of adolescent by using Pearson’s Product Moment Correlation Coefficient, the result revealed that there was a statistically significant relationship between the purchasing decision process and trust in attending music festival of adolescent at 0.01 level. But when analyzing by Multiple Regression Analysis between predictors of the purchasing decision process and trust in attending music festival of adolescent, the result showed that there was no statistically significant of information search and purchase decide at 0.05 level. Due to the three independent variables consists of post purchase evaluation, problem recognition, and evaluation of alternatives which are more prominent than information search and purchase decide. When the latter two variables were added to the model, there was no statistically significant increase in the model of R square at the 0.05 level.

SINGKHON BORDER TRADE AND ECONOMIC DEVELOPMENT OF PRACHUAP KHIRI KHAN PROVINCE AND THE THAI ECONOMY

2022-08-19T14:05:56+07:00

This research studied and analyzed the economic potential of the border checkpoint, Singkhon Pass for Myeik, Myanmar and Prachuap Khiri Khan Province, Thailand. In addition, opportunities and economic links at the border checkpoint, Singkhon Pass for economic development in Prachuap Khiri Khan Province and Thailand were examined. Border trade is vital to the national economic system and provincial economy as a channel motivating trade and labor. Strengths, weaknesses, opportunities, and threats (SWOT) was used as a tool for data collection and analysis of the in-depth interviews and focus groups discussion on the border checkpoints - Singkhon Pass and Prachuap Khiri Khan Province of the the public and private sector in Prachuap Khiri Khan. Research and official documents relating to provincial economic development plans, provincial economic indicators, and border trade were also evaluated. Results were that the economic potential of the border checkpoint, Singkhon Pass; Myeik; and Prachuap Khiri Khan Province facilitated mutual trade. Trade linkage opportunities included for goods and services; investment, especially in building materials; consumer goods; raw fishing industry materials; and tourism services, as well as investment in tourism, travel agencies, and hotels.

BUSINESS INTELLIGENCE DEVELOPMENT TO SUPPORTING LOGISTICS MANAGEMENT FOR SMEs: A CASE STUDY OF XYZ COMPANY

2022-05-25T21:19:43+07:00

The objective is to study the current logistics operation activities and to develop Business Intelligence via Google Data Studio to Supporting Logistics Management for SMEs in a case study of XYZ Company. The data was collected from in-depth interviews by purposive sampling from general manager, accounting and finance manager, marketing manager and logistics manager. Four samples were collected from behavior during operation, record documents, operating and logistics management reports from December 1- 31, 2021. This study found that the system performance test shows that the mean score of the system performance is 4.10 with the standard deviation of 0.74, which means the system has a successful implementation along with consideration from 3 perspectives as follows; (1) Lead time reduction of employee hours from the summary of logistics management performance reports from 90 minutes to 10 minutes a day by 88.89% of the traditional working time (2) User satisfaction found that the score of the ease of use increased by 51.42%, the satisfaction of lead-time to complete the report increased by 51.19%, the overall satisfaction rose by 50.98%, the accuracy of information increased by 48.65%, and the system responsiveness increased by 46.08%. (3) Cost analysis from the opportunity cost of traditional working process which is 36,562.50 Baht/year, while the cost of the new system is 2,500 Baht. Thus, the benefit cost ratio is 14.63. Therefore, the conclusion is worthy for investment.

THE RELATIONSHIP BETWEEN CREDIT FACTORS AND PROFITABILITY IN THE COVID-19 SITUTION OF COMMERCIAL BANKS LISTED ON THE STOCK EXCHANGE OF THAILAND

2022-05-19T15:51:14+07:00

The purpose of this study was to study the relationship between credit factors and profitability in the Covid-19 situation among commercial banks listed on the stock exchange of Thailand. The samples used in this study were commercial banks listed on the stock exchange of Thailand. Data collection was done by collecting information from annual financial statements ranging from 2018 to 2020. The methods of study used in this research used preliminary analysis of data characteristics of the study sample, descriptive analysis of variables, analysis of the relationship between independent variables and hypothesis analysis by using multiple regression equations. The statistical significance level was set to 0.05.

The independent variables in this research are non-performing loans (NPL), loan quality (PPL), operating efficiency (OPE), working liquidity (LD), interest margin (NIM), and non-interest income (FEE). With the dependent variable being the ability to make create profit (Adj. ROA). The results showed that the difference in interest margin (NIM) is correlated in the same direction with the statistic significant level of 0.05. The profitability in the number of non-performing loans (NPL), operating efficiency (OPE), working liquidity (LD) and non-interest income (FEE) ratio were all related in the same direction. However, it is not statistically significant with profitability in the Covid-19 situation of commercial banks listed on the Stock Exchange of Thailand.

AUDIT RISK AND EARNINGS MANAGEMENT OF COMPANIES LISTED ON THE MARKET FOR ALTERNATIVE INVESTMENT (MAI)

2022-06-15T09:11:29+07:00

This research is a study of audit risks and earnings management of the company listed on the Market for Alternative Investment (MAI). Companies currently listed on the stock exchange MAI are small to medium sized companies with higher growth prospects. This research aims to 1) study and analyze audit risks and earnings management; 2) to study the risks in the audit affecting earnings management. Moreover, the statistics used in the analysis were the descriptive statistics analysis and the multiple regression statistical analysis.

The results showed that an increase in the unqualified opinion of the auditor will result in lower earnings management. Moreover, if there is an increase in the use of large audit firms, it will result in lower earnings management. Increasing company size allows for more scrutiny of financial data, thereby reducing earnings management. However, the increase in the auditor's remuneration will result in increased earnings management. As well as an increase in the return on total assets will result in an increase in earnings management as well. This is because financial information is more likely to show material misstatements. However, the total debt to total assets ratio does not affect earnings management.

GUIDELINES FOR LEADERSHIP DEVELOPMENT FOR FIRST-LINE MANAGERS OF XYZ STATE ENTERPRISE

2022-08-23T10:11:26+07:00

The objectives of this research were: 1) to study the leadership for the first-level executives of state-owned XYZ enterprises; 2) to study the guidelines for the development of leadership for the first-level executives of the XYZ state-owned enterprises. The target groups used in the research consisted of senior management group and middle management group Division of Management and Organization Support, which is an executive in setting guidelines for leadership development. There were a total of 6 informants, divided into 3 high-level executives and 3 middle-level executives. The research was divided into 2 phases as follows Phase 1 Leadership Studies and leadership development guidelines for first-level executives of state-owned enterprises XYZ. Tools used in the research were: In depth interview method for identifying leadership for top executives. and leadership development guidelines for the first-level executives of state-owned enterprises XYZ, which executives need is that the top-level executives must have leadership changes. (Transformational Leadership Theory) that consists of 1. Idealized Influence or Leadership : II or CL 2. Inspiration Motivation : IM 3. Intellectual stimulation (Intellectual Stimulation: IS) and 4. Consideration of individuality. (Individualized Consideration: IC) was used to develop 3 areas as follows: 1. Skill Development 2. Knowledge Development 3. Attitude Development Phase 2 Determination of leadership development guidelines for the first-level executives of state-owned enterprises XYZ. The research tools were: Organize a focus group by using the results to analyze the content. Work with executives to summarize as a guideline for developing leadership for the first-level executives of enterprises XYZ. The development guidelines will use the format 70:20:10 which is 70% = self-learning. Self-learning / Assignment / On the job Training 20% = Coaching & Mentoring and 10% = Training

FACTORS INFLUENCING CONSUMERS’ DECISION TO BUY FRESH VEGETABLES FROM CONVENIENCE STORES IN BANGKOK

2022-08-16T07:24:59+07:00

Research study on Factors influencing consumers' decision to buy fresh vegetables from convenience stores in Bangkok The objective of this study was to study the personal factors affecting the purchasing decision of consumers from different convenience stores in Bangkok. and to study the factors influencing consumers' decision to buy fresh vegetables from convenience stores in Bangkok Data were collected from 400 customers who bought fresh vegetables from convenience stores in Bangkok. A questionnaire was used as a research tool. As a research tool Demographic analysis using descriptive statics. By finding the percentage, mean, standard deviation, and testing the hypothesis by comparing the difference between the mean of the two sample groups t-Test Independent Sample. The variance or comparison of mean difference between 3 groups or more samples was tested for hypothesis. F-test Independent Sample Pearson’s Product Moment Correlation Coefficient and Multiple Regression Analysis

The findings revealed that the most respondents were female with age 41-45 years, have a median family income 10,001-20,000 baht, Single, bachelor's degree education and has a career as a company employee The hypothesis testing results showed that Personal factors such as income influenced consumers' decision to buy fresh vegetables from convenience stores in Bangkok. In terms of factors influencing consumers' decision to buy fresh vegetables from convenience stores in Bangkok namely Product Place Promotion Awareness, Quality and Benefits with statistic significant at 0.05 and influencing factor was effective at 67.50%

SERVICE MARKETING MIX FACTORS INFLUENCING THE BUYERS DECISIONS FOR GAMING GEARS PRODUCT IN BANGKOK

2022-07-04T08:59:40+07:00

The two objectives of this research are to study personal factors such as gender, age, education, marital status, monthly income and occupation that influence on customers’ purchasing decisions of gaming gear products in Bangkok and to study the service marketing mix factors that influence on customers’ purchasing decisions of gaming gear products in Bangkok. The research instrument to collect data was online questionnaire via google form. The samples consisted of 400 customers who purchased gaming gear products for less than 1 year at the dealer’s store in Bangkok. The data were analyzed by using descriptive statistics such as percentage, mean, standard deviation, and inferential statistics such as t-Test, F-test, Pearson’s Product Moment Correlation Coefficient and Multiple Regression Analysis, were used for hypothesis testing and analysis.

The results revealed that the majority of respondents were males between the ages of 30-35 years old, had a bachelor’s degree, worked for a private company, were single, and earned between 20,001-30,000 baht per month. The testing of Hypotheses revealed that customers in Bangkok with all personal factors were unrelated to the purchasing decision of gaming gear products in Bangkok. It was discovered that factors such as product, place, promotion, and physical evidence were statistically significant at 0.05 and R square was at 43.50 percent.

EFFECTS OF REMOTE AUDITING USAGE ON THE AUDIT EFFECTIVENESS OF THE CERTIFIED PUBLIC ACCOUNTANT OF THAILAND IN THE EPIDEMIC CORONA VIRUS 2019 SITUATIONS

2022-09-14T10:52:52+07:00

The purpose of this research was to test the impact of remote monitoring method on the effectiveness of performance of the Certified Public Accountants of Thailand in the 2019 Coronavirus Outbreak. Data were collected using questionnaires sent via electronic mail system. Data from 125 certified public accountants in Thailand were received. The instrument used was a 5-level estimation scale questionnaire with Cronbrac's confidence value of 0.906. The statistics used in the research were number, percentage, mean, standard deviation and Multiple Regression Analysis. The results showed that remote auditing planning, remote auditing operations and remote auditing conclusion had positive impact on the performance of the Certified Public Accountants of Thailand in the situation of the COVID-19 pandemic.

THE INFLUENCES OF SOCIAL MEDIA ADDICTION ON MENTAL HEALTH STATUS AMONG UNIVERSITY STUDENTS IN THAILAND

2022-08-01T15:40:26+07:00

This research aimed to examine the influences of social media addiction on mental health of university students in Thailand. The samples included 555 undergraduate students in Thai universities, who were selected with stratified sampling method by regions, and the samples were purposively selected. A questionnaire was employed to collect data, containing 4 parts: demographic information of the samples, the test for social media addiction, UCLA loneliness scale, and DASS-21 (Depression Anxiety Stress Scales (DASS-21)). Statistics exercised for data analysis were descriptive statistics and inferential statistics including Pearson’s Correlation Analysis, and simple linear regression analysis. The findings revealed that 1) social media addiction could be predicted for loneliness (b=.251, R²=4.2%) 2) Social media addiction could predict the depression (b=.219, R²=12.2%) and 3) social media addiction could be exercised to predict the anxiety (b=.164, R²=9.2%). Meanwhile, the social media addiction could be employed to predict the stress (b=.189 R²=10.5%) with statistical significance at .001 level.

INFLUENCE OF SOCIAL RESPONSIBILITY AND CORPORATE IMAGE AFFECTING CUSTOMER SATISFACTION OF SERVICE USERS OF A STATE ENTERPRISE AGENCY IN SUPHANBURI PROVINCE

2022-06-14T14:36:05+07:00

This research aimed to study the opinion level of social responsibility, corporate image, and satisfaction of service users of a state enterprise agency in Suphanburi province. To study the social responsibility that affects the corporate image of a state enterprise in Suphanburi province. Moreover, to study the social responsibility and corporate image affecting customer satisfaction of service users of a state enterprise agency in Suphanburi province. The sample consisted of 400 users of the state enterprise agency in Suphanburi province using accidental sampling. The research instrument was questionnaires. The statistics used for analysis were frequency, percentage, mean, standard deviation, and multiple regression. The research results showed that the research found that: the opinion level on social responsibility, corporate image, and satisfaction was at a high level. The hypothesis testing found that: social responsibility such as transparency, morality, Occupational safety, health, and Supporting and strengthening important communities that affect the corporate image of a state enterprise in Suphanburi province with the predictive power of 41.40 percent and Corporate Image such as product or service and institution or organization that were affecting customer satisfaction of service users of a state enterprise agency in Suphanburi province. The predictive power of 40.40 percent with a statistical significance level of .05.

INFLUENCE AFFECTING DECISION TO STUDY IN CORPORATE UNIVERSITY OF STUDENTS IN THREE SOUTHERN BORDER PROVINCES

2022-07-18T15:12:29+07:00

Research study on Influences on students' decision to study in the University of Business Organization of the Three Southern Border Provinces Objectives were to study the personal factors affecting the decision to study in the university of business organizations of students in the three southern border provinces. and to study the factors influencing the decision to study in the university of business organizations of students in the three southern border provinces. As a research tool Demographic analysis using descriptive statics. By finding the percentage, mean, standard deviation, and testing the hypothesis by comparing the difference between the mean of the two sample groups t-Test Independent Sample. The variance or comparison of mean difference between 3 groups or more samples was tested for hypothesis. F-test Independent Sample Pearson’s Product Moment Correlation Coefficient and Multiple Regression Analysis

The hypothesis testing results showed that Hypotheses testing Individual factors include age and median family income. Affects the decision to study in the University of Business Organization of students in the three southern border provinces As for the factors influencing the decision to study in the university of the business organization of students in the three southern border provinces namely Education promotion Teaching and learning process Lifelong learning Innovation success Curriculum Education Channel Educational Personnel Career Building with statistic significant at 0.05 and influencing factor was effective at 89.50%

PARTICIPATION: A CASE STUDY ON INSTIGATORS AND INSTIGATEDS LAKING THE PERSONAL QUALIFICATION THE LAW REQUIRED

2021-06-29T10:42:48+07:00

In committing a criminal offence in which there are more than one participant, each participant contributes in the offence differently, the criminal sanction among them is different. The principal according to Article 83 shall be punished as provided by the law for such offence. An Instigator according to Article 84 shall be punished as a principle. A supporter according to Article 86 shall be punished by two-thirds of the punishment as provided for such offence.

However, there is one problem required further discussion: In an offence in which the law required a personal qualification, for example Article 161 Forging documents by an official or Article 157 Corruption by an official, a person, who does not have the personal qualification the law required cannot be an offender or a participant, will be liable only as a supporter. For example, a normal person instigates an official to forge an official document. The official is liable for Article 161 as an offender. The general person cannot be liable as an instigator for Article 161 because he cannot be a principle, so he can be liable only as a supporter. (2079/2536) On the other hand, an official instigates a normal person to forge a document. The normal person cannot be liable for Article 161 because he lacks the personal qualification the law required, so he can be liable only for Article 265 Forging documents. The instigating official can be liable only instigating a normal person to forge the document. (2907/2526)

Poor Economics The Surprising Truth about Life on Less Than $1 a Day

2022-09-26T15:54:17+07:00