SANGCHANDA, S.; NUPTEOTRONG, K. The Influence of Omni-channel Marketing and Customer Experience Management on Purchase Intentions through Integrated Distribution Channels of Modern Retail Businesses among Generation Z Consumers in Nakhon Phanom Province. SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL, Bangkok, Thailand, v. 21, n. 1, p. 43–60, 2026. Disponível em: https://so05.tci-thaijo.org/index.php/JSSRA/article/view/283134. Acesso em: 1 oct. 2026.