Sangchanda, S. and Nupteotrong, K. (2026) “The Influence of Omni-channel Marketing and Customer Experience Management on Purchase Intentions through Integrated Distribution Channels of Modern Retail Businesses among Generation Z Consumers in Nakhon Phanom Province”, SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL. Bangkok, Thailand, 21(1), pp. 43–60. available at: https://so05.tci-thaijo.org/index.php/JSSRA/article/view/283134 (accessed: 28 September 2026).