SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA <p> Social sciences research and academic journal is organized to publish academic articles and social research, focusing on the field of education, political science, business administration, social development and social interdisciplinary. Moreover, it is a platform for exchanging academic knowledge from academician in various universities both in public and government sector and to develop academic work that will be useful to our nation in the future. There are 3 journals in a year (one in each quarter) that is, January-April, May-August, September-December. The journal will be published into two formats; that is journal and e-journal. The first journal was published in 2006 and this is the ninth year. For the first e-journal, it has been published since volume 26.</p> <p> </p> <p> <strong>ThaiJOIndexed in <a title="ศูนย์ดัชนีการอ้างอิงวารสารไทย:Thai Citation Index (TCI) centre" href="https://www.kmutt.ac.th/jif/public_html/" target="_blank" rel="noopener"> </a></strong><a title="ศูนย์ดัชนีการอ้างอิงวารสารไทย:Thai Citation Index (TCI) centre" href="https://www.kmutt.ac.th/jif/public_html/" target="_blank" rel="noopener"><img title="tci" src="https://so05.tci-thaijo.org/public/site/images/tci_admin/tci.png" alt="tci" width="82" height="32" border="0" /></a> <a href="https://www.kmutt.ac.th/jif/Impact/impact_avg_h.php" target="_blank" rel="noopener"><strong>สาขามนุษยศาสตร์และสังคมศาสตร์</strong> Impact Factor = 0.316 (in 2018 by TCI)</a> </p> en-US suwanna.k@nsru.ac.th (Assoc.Prof.,Dr.Suwanna Khundiloknattawasa) Wilailuk.t@nsru.ac.th (Wilailuk Thumtongpattana) Sun, 22 Sep 2024 22:41:35 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Policy Recommendations for Reducing Educational Disparities: A Chaos Theory Perspective https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271413 <p> This article presents the application of chaos theory in educational systems to reveal the complexities and uncertainties inherent in these systems. Chaos theory offers a new perspective on understanding and reducing educational disparities by analyzing personalized learning adaptation and fostering collaborative networks. The article proposes policy recommendations focused on transforming learning approaches, particularly in removing systemic obstacles, tailoring education to meet students' needs, engaging communities, integrating technology, and implementing continuous assessment. These strategies aim to achieve educational equity for all. Moreover, the study underscores the necessity for profound systemic change and the incorporation of contemporary theories to craft effective solutions. This approach advocates for a resilient and adaptable educational environment that meets the evolving needs of future learners.</p> Kittipong Pearnpitak Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271413 Sun, 22 Sep 2024 00:00:00 +0700 Choosing the Right Routes: Vocabulary Learning Strategies for Diverse EFL Learners https://so05.tci-thaijo.org/index.php/JSSRA/article/view/273056 <p> The main aim of this article is to analyze different vocabulary learning strategies for EFL learners. This article categorizes these strategies into five key areas: <em>Determination, Social, Memory, Cognitive </em>and<em> Metacognitive </em>strategies. Each category is examined in detail, including a discussion of both the benefits and challenges associated with the strategies. The article highlights how these strategies can be adapted to different types of vocabulary, including general, academic and technical words, and how they can be tailored to the individual needs of learners. The significance of this article lies in its potential to inform educators about effective vocabulary teaching practices and to contribute to research in the field of vocabulary acquisition.</p> Patsawut Sukserm Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/273056 Sun, 22 Sep 2024 00:00:00 +0700 The Development of Corruption Risk Management Model for the Ministry of Tourism and Sports https://so05.tci-thaijo.org/index.php/JSSRA/article/view/274299 <p> The purposes of this research were to 1) study the corruption risk management process, 2) identify factors affecting the success of the implementation of the corruption risk management policy, and 3) develop a corruption risk management model of the Ministry of Tourism and Sports. Qualitative research methods were used with 15 in - depth interviews and 15 focus group discussions, including 30 key informants.</p> <p> The research results was found that 1) The corruption risk management process of the Ministry of Tourism and Sports should develop a corruption risk management process throughout the organization according to the PDCA (Plan - Do - Check - Act) cycle. 2) Leadership and cooperation were the most critical factors for successful implementation of the corruption risk management policy. Efficiency in planning and control as well as the creation of solidarity or continuity were secondary important factors. 3) There are three model of corruption risk management development as follows: 1) Corruption risk management targeting actions by individuals acting alone often resulting from a weak internal control system. Management of corruption risks By applying the principles of internal control of the COSO (2013) standard, 2) Corruption risk management addressing actions involving both parties including both the giver and the receiver. Management of corruption risks by applying the principles of the ISO 37001 standard as a tool for managing and resisting giving and receiving bribes, and 3) Corruption risk management addressing policy - level projects and the administration of the Thai Tourism Promotion Fund.</p> Chaweewan ์Nilavongse; Nittaya Sintao, Kajohnsak Chaokromthong Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/274299 Sun, 22 Sep 2024 00:00:00 +0700 The Effects of Learning Experience Using on STEM Education Towards the Logical Thinking Ability of Early Childhood Students https://so05.tci-thaijo.org/index.php/JSSRA/article/view/269764 <p> The purposes of this research were 1) to compare the logical thinking ability of early childhood students before and after learning experience using on STEM education, and 2) to compare the logical thinking ability of early childhood students after learning experience using on STEM education with 75 percent. The sample of this research were 19 early childhood students in kindergarten year 2 from Bankhokkrang School under Nakhon Sawan Primary Educational Service Area Office 3 by using cluster random sampling. The research instruments of this research were 1) 5 lesson plans of learning experience using on STEM education with a high suitable 2) 3 sets of 30 items with 3 picture choice questions of the logical thinking ability tests. The statistics used for data analysis were mean, standard deviation, and nonparametric statistics.</p> <p> The research findings were as follows: 1. <span style="font-size: 0.875rem;">The early childhood students who participated the learning experience using on STEM education had logical thinking ability that had posttest higher than pretest with statistically significance at the .05 level. 2. </span><span style="font-size: 0.875rem;">The early childhood students who participated the learning experience using on STEM education had the logical thinking ability scores higher than 75 percent with statistically significance at the .05 level.</span></p> Kanittha Pomnoi; Bantita Insombat Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/269764 Sun, 22 Sep 2024 00:00:00 +0700 The Effect of Brain-Based Learning Management on Learning Achievement and Satisfaction Toward Learning on Thai Subject of Prathomsuksa 1 Students https://so05.tci-thaijo.org/index.php/JSSRA/article/view/269966 <p> The purposes of this research were to 1) compare the learning achievement of Prathomsuksa 1 students between before and after learning by Brain-Based Learning management, 2) compare the learning achievement of Prathomsuksa 1 students between after learning by Brain-Based Learning management and the criteria 70 percent of total score and 3) study the satisfaction of Prathomsuksa 1 students towards learning on Thais subject. The sample were 11 Prathomsuksa 1 students of Bandonkadone School under the Chainat Primary Education Service Area Office obtained by cluster random sampling. The instruments of this research were 1) 6 lesson plans with the most appropriate level ( x = 4.14, S.D. = 0.81) 2) the 25 items achievement test with the difficulty was between 0.37 - 0.80, the discrimination was between 0.27 - 0.80 and the reliability was 0.78 and 3) the assessment form concerning satisfaction towards learning on Thai subject. Data were analyzed by using mean, standard deviation, t - test for dependent samples and t - test for one sample.</p> <p> The research findings were as follows: 1. <span style="font-size: 0.875rem;">The Prathomsuksa 1 students after learning by Brain-Based Learning management had the achievement </span><span style="font-size: 0.875rem;">after learning higher than before with statistically significant at the .05 level. 2. </span><span style="font-size: 0.875rem;">The Prathomsuksa 1 students after learning by Brain-Based Learning management had the achievement </span><span style="font-size: 0.875rem;">after learning higher than the criteria 70 percent of total score with statistically significant at the .05 level. 3. </span><span style="font-size: 0.875rem;">The Prathomsuksa 2 students after learning by Brain-Based Learning management had the satisfaction towards learning on Thais subject in overall was at a high level.</span></p> Phacharawan Boonsura; Bantita Insombat Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/269966 Sun, 22 Sep 2024 00:00:00 +0700 The Administration Guidelines among the Digital Age Education Internal Quality Assurance of School under Nakhon Sawan Primary Educational Service Area Office 1 https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271408 <p> The objectives of this research were to: 1) study the problems of internal quality assurance management of schools, 2) find the guidelines of internal quality assurance management of schools in the digital age and 3) evaluate guidelines of internal quality assurance management. The conducting research according to research and development procedures.: Step 1, study the problems of internal quality assurance management of schools. <br />The sample group consisted of 317 people from school administrators and teachers were selected by stratified random sampling. The research instrument was a questionnaire. The statistics used for data analysis were mean and standard deviation. Step 2, find the guidelines of internal quality assurance management of schools in the digital age. The samples were 7 experts in a focus group discussion. The statistics used for data analysis was content analysis. And step 3, evaluate guidelines of internal quality assurance management of schools. The samples were 5 school administrators. The research instrument was the quality assessment form and the statistics used for data analysis were mean and standard deviation.</p> <p> The results of the research were as follows: 1) The problems of internal quality assurance management of schools in the digital age was at a high level (x = 4.17, S.D. = 0.41) 2) Guidelines of internal quality assurance management of schools in the digital age was school administrators in schools have clearly appointed, who involved with implementation of quality assurance. Base on participation and support personnel to use appropriate and diverse digital technology. Including, monitoring of each step regularly and analyze operating results in order to continuous improvement and development, and 3) Evaluate guidelines of internal quality assurance management of schools in the digita l age was highest level in every aspect. The aspect with the highest averages were feasibility ( x = 4.64, S.D. = 0.57), propriety ( x = 4.63, S.D. = 0.55), accuracy ( x = 4.59, S.D. = 0.57) and utility ( x = 4.53, S.D. = 0.55), respectively.</p> Jeraporn Moungson; Teeppipat Suntawan, Supphachai Tawee Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271408 Sun, 22 Sep 2024 00:00:00 +0700 The Guidelines for Managing Criminal Case related to New Offenses during Coronavirus 2019 Pandemic https://so05.tci-thaijo.org/index.php/JSSRA/article/view/270486 <p> The purposes of this research to: 1) analyze problems, obstacles and challenges for managing criminal case related to new offenses during Coronavirus 2019 pandemic, 2) propose a guideline promote our process and reduce limited for managing criminal case related to new offenses during Coronavirus 2019 pandemic, and <br />3) create a system Criminal Tracking System: CTS. This research was the research and development. Target group <br />is police group since a commander to operator that receive a complain and managing criminal case.</p> <p> This result of study found that problems, obstacles and challenges for managing criminal case were 1) personal problem, 2) a stable of managing criminal case, 3) law and regulation were not clear, 4) budget and technology equipment and 5) a managing criminal case. And a guideline promote our process and reduce limited for managing criminal case is 1) establishing cyber -crime center, 2) setting a duty of inquiry official to be clear, 3) setting a process of crime tracking to be clear, 4) developing application to tracking cyber-crime case and making a guidebook, 5) setting a system tracking cyber-crime case according and supporting regulation of Royal Thai Police, 6) training and 7) setting a policy of commander. This suggestion in this research was Royal Thai Police and agency related to cooperate set policy impel a system for managing criminal case related to new offenses during Coronavirus 2019 pandemic, apply for a process managing criminal case and support budget to help operation and raise the level to be factual.</p> Vichit Asakit; Jakkrich Wiengsamut , Sunee Kanyajit Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/270486 Sun, 22 Sep 2024 00:00:00 +0700 The Preparation of a Remedial Plan for Rehabilitation of Children and Youths Who Have Committed Recidivism in Criminal Cases through the Mediation Process https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271001 <p> The research on rehabilitation plan implementation for recidivism among juvenile offenders using dispute mediation processes included 3 purposes: 1. to study rehabilitation plan implementation for recidivism among juvenile offenders 2. to study principles and procedures of mediation processes used in rehabilitation plan implementation for recidivism among juvenile offenders and 3. to assess the success of rehabilitation plan implementation for recidivism among juvenile offenders using dispute mediation processes. This research was qualitative research using an in-depth interview and focus group.</p> <p> The results revealed that restorative justice in the form of family and community meetings is an important mechanism leading to the successful rehabilitation plan implementation for recidivism among juvenile offenders using dispute mediation processes. Mostly, family and community meetings were used for diverting cases from allegations or prosecution in the formal criminal justice system which could be called restorative conferences between the victim (the state) and offender. At the same time, rehabilitation plan implementation for juvenile offenders was to allow participants to provide opinions and set conditions or measures in the plan and to promote vocational skills, education, and training. These should be consistent with problems or factors related to offenses of individual juvenile offenders. In addition, the aforementioned plan requires consent from victims and juveniles. Moreover, principles and procedures of dispute mediation were used in rehabilitation plan implementation for recidivism among juvenile offenders in which juveniles were accused of committing criminal offenses with a high rate of penalty, namely imprisonment not exceeding 5 years and being remorseful for their acts. The mediation committees shall cooperate in rehabilitation plan implementation in the form of family and community meetings. For the assessment of the success of this rehabilitation plan implementation, there were 4 elements: 1) input factors 2) procedures of implementation 3) outputs of implementation, and 4) results of implementation. This assessment was to review and enhance the efficiency of the rehabilitation plan for recidivism among juvenile offenders, and to allow those juveniles to reenter society and community normally and not reoffend.</p> Thanapat Patchim Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271001 Sun, 22 Sep 2024 00:00:00 +0700 The Development of Board Games as Instructional Media to Enhance the Junior High School Students’ Capabilities in Thai Literatures Learning https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271486 <p> This purposes of this research were to 1) develop and evaluate the quality of board games as instructional media to enhance the junior high school students’ capabilities in Thai language subject: literatures learning, 2) compare the learning achievement from before and after learning with board games as instructional media in Thai language subject: literatures for junior high school students, and 3) evaluate the learning satisfaction towards board games as instructional media in literatures for junior high school students. The samples used in this research were 12 Mathayom 1/6 students who were enrolled in Takhliprachasan School, Takhli district, Nakhon Sawan during the second semester, the 2023 academic year. The research instruments were 1) board games as instructional media to enhance Mathayom 1 students’ capabilities in Thai literatures learning, 2) 2 sets of achievement test, and 3) satisfaction assessment towards board games as instructional media to enhance Mathayom 1 students’ capabilities in Thai literatures learning. The statistics used were mean (), standard deviation (S.D.), and t–test dependent.</p> <p> The results revealed that: <span style="font-size: 0.875rem;">1. The efficiency result of board games as instructional media to enhance the junior high school students’ capabilities in Thai language subject: literatures learning of the criterion at 80/80 had the efficiency criteria (E1/E2) at 82.50/80.83 which was higher than the criterion at 80/80. </span><span style="font-size: 0.875rem;">2. The comparison of result from before and after learning achievement of students towards board games as instructional media in Thai language subject: literatures for junior high school students showed that after learning was higher than before testing with statistically significance at the 0.05 level. </span><span style="font-size: 0.875rem;">3. The satisfaction result of students towards board games as instructional media in literatures for junior high school students showed that Rachathirach episode Saming Praram Asa (7 days Asa Rachathirach) in overall was at a high level (<img title="x" src="https://latex.codecogs.com/gif.latex?x" />=33, S.D. = 0.67), and Verse of Food and Dessert (Samrub Hahey: Verse of Food and Dessert) in overall was at the highest level (<img title="x" src="https://latex.codecogs.com/gif.latex?x" /> = 4.59, S.D. = 0.52).</span></p> Pattama Damprasit Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/271486 Sun, 22 Sep 2024 00:00:00 +0700 The Development of Innovative Online Active Learning Management by Using the Theory of Constructivism and Flipped Classroom for Learning Competencies in the 21st Century of Students in Schools under the Secondary Educational Service Area Office Sakon Nakhon https://so05.tci-thaijo.org/index.php/JSSRA/article/view/269068 <p> The purposes of this research were to: 1) develop an innovative proactive online learning management by using self-knowledge building theory and inverted classroom concepts, 2) compare learning competencies in the 21<sup>st</sup> century before and after learning, 3) compare learning achievements before and after learning, and 4) study satisfaction in learning management. The sample groups used in this research were 35 students in schools under the Secondary Educational Service Area Office Sakon Nakhon were selected using a multi-stage random sampling method. The research tools in this research were 1) an innovative proactive online learning management using self-knowledge creation theory and inverted classroom concepts, 2) a learning management plan for biology subject content, 3) a learning competency assessment form in the 21st century, 4) an achievement test and 5) a satisfaction questionnaire. Data were analyzed by mean (x), standard deviation (S.D.), and t-test for Dependent Samples.</p> <p> The research findings were as follows: 1.<span style="font-size: 0.875rem;">The key elements of the proactive online learning management innovation model by using self-knowledge building theory and flipped classroom concepts consisted of 7 components: 1) Background and importance, 2) Basic theory and concepts, 3) Objectives of learning management, 4) Learning process, 5) Social system, 6) Principle of interactive performance, and 7) Support system. 2. </span><span style="font-size: 0.875rem;">The students received learning management through innovative online learning management by using the theory of creating knowledge yourself and the flipped classroom concept was higher learning competencies in the 21st century after studying than before studying. and higher academic achievement after studying than before studying. 3. </span><span style="font-size: 0.875rem;">The level of satisfactory of students in learning achievement proactive online knowledge by using the theory of creating knowledge by oneself and the classroom concept of the total mean was 4.38 at a high level.</span></p> Pundita Intharaksa Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/269068 Sun, 22 Sep 2024 00:00:00 +0700 Exploration of Cultural Landscape and Historical Heritage of the Community Located in the Yom River Basin, Ban Teuk Subdistrict, Srisatchanalai District, Sukhothai Province https://so05.tci-thaijo.org/index.php/JSSRA/article/view/272360 <p> This research aimed to explore and analyze the cultural landscape and historical heritage and assess the impact on the identity and preservation efforts of cultural heritage communities in the study area. The study involved 14 communities in the Yom River Basin, Ban Teuk Sub -district, Sri Satchanalai District, Sukhothai Province. It was conducted as a field research project utilizing two sample groups: 14 community leaders selected through purposive sampling and 70 community members with expertise or experience in local agriculture and a deep understanding of local ways of life, selected through quota sampling. Data analysis involved both physical geography data and information gathered through interviews, presented through lectures, maps, and illustrations.</p> <p> The results indicated that the communities' cultural landscape and historical heritage can be categorized into four main aspects: traditional lifestyle and agriculture that rely on nature, traditions, and beliefs reflecting Buddhist faith, natural resources and significant sites within the community, and local products derived from community wisdom. The assessment of the impact of the cultural landscape and historical heritage on the community's identity and efforts to preserve its cultural heritage reveals a solid commitment to maintaining traditional lifestyles and local wisdom, preserving traditions and culture, promoting cultural tourism, adapting to change, strengthening community resilience, and facing challenges posed by social and technological changes. This study highlights the importance of preserving and developing the cultural identity of communities in the modern era.</p> Aumpika Amloy Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/272360 Sun, 22 Sep 2024 00:00:00 +0700 The Development of Measurement Instrument and Latent Transition Model for Undergraduate Student Teachers’ Collaboration Skills https://so05.tci-thaijo.org/index.php/JSSRA/article/view/272789 <p> The purposes of this research were to 1) develop and examine the quality of an instrument to measure collaborative skills of undergraduate student teachers, and 2) analyze latent transition of collaborative skills of undergraduate student teachers. The research sample consisted of 209 first-year undergraduate students from the Faculty of Education in the academic year 2023, obtained through multi-stage random sampling. Data were collected using a 5-level rating scale instrument measuring collaborative skills of student teachers with 21 items covering 4 components of collaborative skills. Data were analyzed using mean, standard deviation, factor analysis, latent class analysis, and latent transition analysis.</p> <p> The results revealed that 1) The collaborative skills measurement instrument comprised 4 aspects with 21 items: 1) Setting collaborative goals (3 items), 2) Flexibility in collaboration (6 items), 3) Ability to collaborate (6 items), and 4) Responsibility in collaboration (6 items). All items had an IOC index between .60 - 1.00, a discrimination value between .292 - .653, construct validity with factor loadings between .186 - .770 which were statistically significant at the .05 level, and a reliability of .889. 2) The latent transition of collaborative skills measured over 3 time points found that at the 1st measurement, the largest proportion (37.3%) of student teachers were in latent class 1. At the 2nd measurement, the largest proportion (43.0%) were in latent class 3. At the 3<sup>rd</sup> measurement, the largest proportion (43.9%) were in latent class 1.</p> Nattakan Prachanban, Yada Muangkaew Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/272789 Sun, 22 Sep 2024 00:00:00 +0700 Guideline for Applying of Principal of Works H.M. King Bhumibol Adulyadej the Great for Community Based Tourism (CBT) Development of Highland Community in Maephrik Sub - district at Mae Suai District in Chiang Rai Province https://so05.tci-thaijo.org/index.php/JSSRA/article/view/272950 <p> The purposes of the research were to 1) study the context of Ban Pangtonphueng highland community, Maephrik Sub - district, Mae Suai District, Chiang Rai Province in tourism components (5As), 2) assess the potential for community - based tourism management, 3) apply the principles of works of His Majesty King Bhumibol Adulyadej the Great for community - based tourism development of Ban Pangtonphueng highland community, Maephrik Sub - district, Mae Suai District, Chiang Rai Province. The study employed a mixed method research combining qualitative and quantitative research approaches. The data was collected from 150 participants using a questionnaire and 37 participants using working group and semi - structured interviews to collect in - depth data by purposive sampling. The data collected through assessments are analyzed using descriptive statistics while data from working group and interviews are analyzed using content analysis.</p> <p> The research findings indicated that the Ban Pangtonphueng community is characterized by a natural landscape of highland area dominated by Assam tea forests. These forests remained verdant year - round. Every household primarily engages in Assam tea farming as their main occupation and maintains a traditional way of life, 67 housing 224 people. The village encompasses with tourism components 5As. Especially, attraction is the richness of the forest and a traditional tea - making practices with community - based tourism activities such as homestays. However, the community faces limitations in terms of inadequate facilities for accommodating tourists and a lack of knowledge and a tourism development plan. Nevertheless, the overall potential for community - based tourism management is assessed as high ( x= 3.67, S.D.= 0.684). The community can apply The Principal of Works H.M. King Bhumibol Aduladej, particularly the concept of "Explosion from within," to drive community - based tourism development through community participation, leading to sustainable community development.</p> Raktibul Chantanupan Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/272950 Sun, 22 Sep 2024 00:00:00 +0700 Factors Affecting the Consumption Behavior of Vitamin Water in Bangkok https://so05.tci-thaijo.org/index.php/JSSRA/article/view/273253 <p> The objectives of this research were 1) to study consumption behavior of vitamin water in Bangkok, 2) to determine marketing mixed factors affecting consumption behavior of vitamin water in Bangkok, 3) to compare influencing consumption behavior of vitamin water in Bangkok area classified by personal status, and 4) to investigate the relationships between the marketing factors and consumption behavior of vitamin water in Bangkok. It was survey research. The research sample was 400 people by accidental sampling. The statistics used for data analysis were percentage, mean, standard deviation, independent samples t-test, one-way analysis of variance (ANOVA) and Pearson’s product moment correlation coefficient.</p> <p> The results of the research showed that most of the respondents were female, aged 21-30 years old with a bachelor’s degree, work as an employee at a private company with an average monthly income 15,000 - 30,000 baht. Most reported reasons for consuming vitamin water were to take care of skin with a reasonable price which was 16-20 baht a bottle. They also reported that they received information about vitamin water from social media. Besides, it was convenient to buy vitamin water from convenience stores such as 7-Eleven, Family Mart, or Lawson. Therefore, an important factor influencing the consumption of vitamin water was convenience to purchase. It was also found that the most popular brand of vitamin water brand was Vit a day. Overall, individual consumption behavior of vitamin water was at a high level. The consumer expectation was at the highest level. The results of the analysis of the marketing mix (4P) was at the highest level. Regarding the products the results were also at the highest level. Comparing the factors influencing vitamin water consumption behavior, it was found that gender, status, and educational levels had influenced different consumption behavior of vitamin water with statistically significance at the .05 level. As for ages, occupations, and average monthly incomes, different consumption behaviors of vitamin water were not with statistically significance different at the .05 level. According to the marketing mix factor, it was found a positive relationship low level with the consumption behaviors of vitamin water with statistically significance at the .01 level.</p> Warong Purahong Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/273253 Sun, 22 Sep 2024 00:00:00 +0700 Management Process of Demographic Causal Factors to Promote Life Skills and Careers under the Sufficiency Economy Philosophy for Youths in Nan Province https://so05.tci-thaijo.org/index.php/JSSRA/article/view/274144 <p> The objectives of this research were to: 1) study life and career skills under the philosophy of Sufficiency Economy for youth in Nan Province, 2) study demographic causal factors affecting life and career skills under the philosophy of Sufficiency Economy of youth in Nan Province, and 3) study management process of demographic causal factors to promote life and career skills under Philosophy of Sufficiency Economy among youth in Nan Province. The sample group used in the research were 527 youths from Nan Province between the ages of 15-25 years which selected by multistage random sampling, and a group of 20 experts selected by purposive sampling. The research tools used for collecting data were the questionnaire on life and career skills under the philosophy of Sufficiency Economy for youth was an estimation scale questionnaire. with a confidence coefficient equal to .78 and focus group discussion recording form. Data were analyzed by finding descriptive statistics and analysis of causal factors using LisRel program and using content analysis for focus group discussion.</p> <p> The research results were found that: <span style="font-size: 0.875rem;">1. Life and career skills under the philosophy of Sufficiency Economy for youth in Nan Province in overall was at a high level. The highest average was time management skills and the lowest average was modern occupational skill. </span><span style="font-size: 0.875rem;">2. </span><span style="font-size: 0.875rem;">The accessibility to state welfare had the greatest direct and indirect impact on life skills and careers under the philosophy of sufficiency economy for youth in overall and the housing factor has the greatest statistically significant indirect effect at the .01 level. 3</span><span style="font-size: 0.875rem;">. The management process of factors to promote life skills and careers under the philosophy of sufficiency economy for youth in Nan Province consisted of Considering demographic factors, Identifying target groups and objectives, Designing activities and learning materials, Implementing targeted activities and Monitoring and evaluation.</span></p> Phuripat Kaewsri, Anan Kaewtatip, Suchart Leetrakul, Thotsapon Pongta Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/274144 Sun, 22 Sep 2024 00:00:00 +0700 A Study on Innovator Factors of Nakhon Sawan Rajabhat Universitys’ Teacher Students https://so05.tci-thaijo.org/index.php/JSSRA/article/view/274841 <p> The objective of this research was to analyze the components of the innovator of teacher student’s at Nakhon Sawan Rajabhat University. The sample group used for exploratory factor analysis (EFA) was 600 teacher students in first year to fourth year in the Faculty of Education, Semester 2 Academic Year 2023 at Nakhon Sawan Rajabhat University which obtained through multi-stage random sampling. The research instrument was a questionnaire with a 5 Likert rating scale. The consistency index was equal to 1.00 for all items. The confidence value was equal to 0.99. The statistics used in exploratory factor analysis were extracting elements using principal component analysis and orthogonally rotating the component axes using the Varimax method. The summary of the results of the analysis in which examining the relationship between variables by considering indicators with component weights of 0.3 or more and considering the total variance of components with an Eigen Value greater than or equal to 1.0 and having a number of indicators in each element from 3 or more (Three Indicator Rule).</p> <p> The research results was found that the components of the innovator indicators of teacher student’s at Nakhon Sawan Rajabhat University consisted of 8 components and 46 indicators. The components were creativity, work challenge, commitment and intention, innovative thinking, communication, teamwork, risk acceptance, and problem solving. The 8 components explained 43.274 Percent of the variance with each component explaining 6.432, 6.290, 5.786, 5.231, 5.123, 4.997, 4.906, and 4.501 Percent of the variance, respectively. </p> Siribhorn Bhuranahirunn, Wudhijaya Philuek Copyright (c) 2024 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/274841 Sun, 22 Sep 2024 00:00:00 +0700 Teble of Contents Vol.19 No.3 https://so05.tci-thaijo.org/index.php/JSSRA/article/view/275712 Teble of Contents Vol.19 No.3 Copyright (c) 2024 https://so05.tci-thaijo.org/index.php/JSSRA/article/view/275712 Sun, 22 Sep 2024 00:00:00 +0700