SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL

Teble of Contents Vol.21 No.2

Table of Contents Vol.21 No.2 — Sat, 30 May 2026 00:00:00 +0700

The Model of Community Public Value Creation for Addressing Drug Problem in Vulnerable Areas: A Case Study of the Rim Khlong Lat Phrao 80 Community

Patchara Sinloyma, Wichit Yaemyim, Netnapa Pimpaporn — Sat, 30 May 2026 00:00:00 +0700

This research aims to investigate the problems and extract lessons learned regarding drug proliferation and social vulnerability in the Lat Phrao 80 Canal Community, Bangkok. Additionally, it analyzes the potential and collaboration among the public, private, and civil sectors in creating public value and developing a scalable drug prevention model for other urban communities. Conducted under the activities of the Prevention and Solution on Drug Problem Knowledge Hub in Thailand (PSDP-Hub), the study employed a mixed-methods research design. Data were collected through in-depth interviews with 10 key informants and quantitative assessments from 312 activity participants.

The findings reveal that drug problems in the area are inextricably linked to poverty, occupational instability, family vulnerability, and deteriorated urban environments, reflecting structural factors that facilitate drug distribution. Operational activities integrating cooperation among the government, business sector, and the community through proactive measures-such as user screening, career development, environmental improvement, and the creation of safe spaces-successfully enhanced trust and participation while reducing the incentive to enter the drug cycle. Participant satisfaction with these activities was at a very high level (𝑥̅ = 4.64, S.D. = 0.51), indicating that the initiatives appropriately addressed community needs and aligned with the local context. Furthermore, the research developed a prototype titled the “Shared Value Model for Community Well-being & Drug Prevention,” comprising five key components: community empowerment, new career creation, social immunity building, rehabilitation and opportunity restoration systems, and multilateral network support. This model demonstrates significant potential for concrete application and expansion across other urban community contexts in Bangkok.

Public Policy of Digital Government Services and Special Fast Track Channels to Solve Bribery Problems and Raise the CPI Score

Chaweewan Nilavongse, Chatchanan Leerattempong, Netnapa Pimpaporn — Sat, 30 May 2026 00:00:00 +0700

This research aims to: (1) analyze the procedures, regulations, and legal frameworks related to approval and licensing processes in public sector agencies; (2) examine procedural gaps that facilitate corruption and impact the Corruption Perceptions Index (CPI); (3) propose measures to prevent and mitigate opportunities for misconduct; and (4) develop public policies for digital government services and fast-track mechanisms to enhance transparency and efficiency in public service delivery. This research employs a qualitative approach, collecting data through in-depth interviews with 30 key informants, focus group discussions with 15 participants, and a workshop involving 50 participants to synthesize policy recommendations.

The study found that the main problems of the licensing system are delays, procedural complexity, and excessive administrative burdens, which create hidden business costs and open opportunities for bribery to expedite processes. In addition, the licensing procedures apply uniform criteria and timelines to all types of businesses, without considering differences in size or risk levels, resulting in a lack of flexibility and limited responsiveness to diverse service users. The study proposes the adoption of digital public service policies and fast-track channel to streamline unnecessary steps, reduce redundancies, and enhance transparency through auditable digital records. It further recommends three key policy directions: (1) improving the efficiency of licensing processes to support economic benefits and public administration, (2) developing diversified service options tailored to different user groups, and (3) enhancing integrated forms, documentation, and end-to-end online service systems. These approaches are expected to reduce opportunities for corruption, increase transparency, and strengthen long-term public trust in government institutions.

Enhancing the Capacity of Community Innovators in Wildfire and Haze Management Through the Participation of Educational Leaders in Mueang District, Mae Hong Son Province

Phudit Aksorndit, Phutthachart Yomkit, Praveda Kamdaeng — Sat, 30 May 2026 00:00:00 +0700

This research article aims to: 1) develop village-level management plans for the prevention and mitigation of wildfires and haze, and 2) develop the capacity of community innovators and compare their capacity before and after the capacity development program in wildfire and haze prevention and mitigation management through the participation of educational leaders in Mueang District, Mae Hong Son Province. The study employed Participatory Action Research (PAR) as its methodology, with the concepts of community-based wildfire and haze management, community innovators, and educational leader participation serving as the research framework. The sample group consisted of 60 school administrators, educational personnel, local leaders, and community representatives selected through purposive sampling, and 30 community innovators selected through simple random sampling across six sub-districts. Four research instruments were used: 1) a community data survey, 2) an in-depth interview form, 3) focus group discussion guidelines, and 4) a community innovator capacity assessment form. Data analysis employed descriptive statistics and a dependent t-test for mean comparison, while qualitative data were analyzed using content analysis. The research findings revealed that: 1) the development of village-level management plans for the prevention and mitigation of wildfires and haze, resulted in a community database displaying risk point data, topographical characteristics, social capital, and cooperative networks in an accessible community mapping format, and 2) overall community innovator capacity increased significantly at the 0.01 statistical level across all dimensions, with technology application skills for decision-making showing the most significant improvement (t = 15.634, p < .001).

Assessment of Urban Landscape Elements Associated with Women’s Perception of Safety in Public Spaces in Chiang Mai

Aumpika Amloy — Sat, 30 May 2026 00:00:00 +0700

The safe use of public spaces is an important factor associated with women’s quality of life and their right to access urban environments. However, the physical characteristics of urban landscapes are related to women’s perceptions of safety in public spaces. This research aimed to: (1) assess the women’s perceived level of safety in using public spaces in Chiang Mai and (2) examine urban landscape elements associated with women’s perceptions of safety in public spaces. This research employed a quantitative methodology. Data were collected through questionnaires from a sample of 120 women using public spaces in Chiang Mai, selected through convenience sampling. The research instrument was a questionnaire measuring perceived safety across five key urban landscape elements, including lighting conditions, visibility, clarity of circulation paths, maintenance, and the presence of people. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The findings indicated that women’s overall perception of safety in public spaces in Chiang Mai was at a moderate level (µ = 3.55, S.D. = 0.81). The urban landscape elements with the highest mean scores were adequate lighting, clear visibility of surrounding areas, and the continuous presence of people. In contrast, areas with insufficient lighting, blind spots, or inadequate maintenance tended to be avoided by women. These findings highlight the necessity of urban landscape design and management that consider women’s safety, particularly through improving lighting systems, enhancing spatial visibility, and promoting continuous public use of public spaces. These findings can serve as practical guidelines for planning more secure and inclusive urban environments for women.

Strategies of Thai Independent Filmmakers in Creating Films for Submission to International Film Festivals

Niwat Prasitworawitt — Sat, 30 May 2026 00:00:00 +0700

The objectives of this research were to study similarity in formula and content of Thai independent cinemas which is selected to screen in international film festivals around the world and to study strategies of Thai independent filmmakers when submitting their works to renowned international film festivals. The study is a qualitative research which based on content analysis and in-depth interview and be revealed by descriptive analysis methodology. The scope focuses on 12 Thai independent films released between 2000 and 2025, directed by 11 filmmakers. These 12 films were selected based on two criteria: they must have been screened at internationally recognized festivals and represent the early works of directors who were relatively unknown at the time of selection, ensuring that the committees' decisions were based on the merits of the work rather than the producers' reputations. These 12 films are materials for analysis of its 7 elements of narrative structures. Furthermore, in-depth interview methodology was conducted with Thai filmmakers, producers as well as international film festival program director.

The study revealed that most of Thai independent films among international film festivals had some formulas in their narrative structures, similarity in their kind of characters, using of symbol as metaphor, significance of setting, and the depiction of conflicts between individuals and social systems. Whereas these films had distinction in plot structures, theme, and narrator’s point of view, depending on individual aspects or imagination of its filmmakers. Apart from that, the study revealed strategies of Thai independent filmmakers that they tended to submit their films to reputable secondary-tier festivals rather than the highly competitive "Big Five" (Cannes, Venice, Berlin, Toronto, and Sundance). While the film festival program committee preferred unique films or films which represent local theme rather than formulated films or films with universal theme.

A Model for Enhancing the Financial Well-Being of Students’ Parents Affected by the Post-COVID-19 Pandemic in Phayuha Khiri District, Nakhon Sawan Province

Pranee Neramit — Sat, 30 May 2026 00:00:00 +0700

This research aimed to: 1) study the level of financial well-being among parents of secondary school students in Phayuha Khiri District, Nakhon Sawan Province, following the COVID-19 pandemic; 2) study the factors influencing their financial well-being; and 3) develop a model to enhance financial well-being. The study was conducted in two phases. Phase I involved a survey of 319 secondary school parents, selected through stratified random sampling. The research instrument was a questionnaire with content validity (IOC) index ranging from 0.67 to 1.00, Data were analyzed using frequency, percentage, and mean. Phase II involved developing the model through a focus group discussion with five parents identified by community leaders for their exemplary financial discipline and effective financial management practices, and the data were analyzed using content analysis.

The findings revealed that: 1) overall, the most parents demonstrated an appropriate level of financial well-being, with manageable liquidity and debt levels (79.94% and 80.25%, respectively). 2) The factors influencing financial well-being consisted of four key dimensions: socioeconomic, health, family and living conditions, and financial literacy. 3) The developed model for enhancing financial well-being is an integrative conceptual framework that illustrates the interrelationships among inputs, process mechanisms, core components, and outcomes.

When Food is More Than Just Taste: Food Consumption Behavior and Risk Perception of Non-Communicable Diseases on Behavioral Modification Intention in Thai Society

Sat, 30 May 2026 00:00:00 +0700

This research aimed to: 1) examine the levels of food consumption behavior, risk perception of non-communicable diseases (NCDs), and behavioral modification intention among Thai population, and 2) investigate the relationships between food consumption behavior, risk perception of NCDs, and behavioral modification intention among Thai population. A cross-sectional quantitative survey design was employed. The sample consisted of 400 Thai individuals aged 15 years and above residing in Bangkok, stratified into four generational groups: Gen Z, Gen Y, Gen X, and Baby Boomers, selected through stratified quota sampling. Data were collected using a questionnaire and analyzed using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The results revealed that food consumption behavior at risk for NCDs was at a high level ( = 3.91), risk perception of NCDs was at a high level ( = 3.86), and behavioral modification intention was at a moderate level ( = 3.45). Furthermore, both food consumption behavior at risk for NCDs and risk perception of NCDs showed statistically significant positive relationships with behavioral modification intention at the .01 level.

A Predictive Model of Factors Influencing First-Choice University Selection Among First-Year Students at Thai-Nichi Institute of Technology

Phattamon Samanworakit, Bussakorn Hammachukiattikul, Paskorn Phuenopas — Sat, 30 May 2026 00:00:00 +0700

This study aimed to investigate the factors influencing first-year students’ decision to select the Thai-Nichi Institute of Technology as their first-choice university and to develop a predictive model for estimating the likelihood of such a decision. The population consisted of 980 first-year undergraduate students enrolled at the Thai-Nichi Institute of Technology in the 2025 academic year. The sample comprised 375 students, selected using purposive sampling to ensure alignment with the research objectives. The inclusion criteria were as follows: (1) being a first-year student currently enrolled at the Thai-Nichi Institute of Technology, and (2) attending classes during the first week of the preparatory program. The independent variables included institutional image and quality (X₁), Japanese-related context (X₂), program characteristics (X₃), educational cost (X₄), family influence (X₅), and social influence and institutional perception (X₆). The dependent variable was the decision outcome, classified into two categories: selecting the institution as the first choice (Y=1) and not selecting it as the first choice (Y=0)

The results from the binary logistic regression analysis revealed that two factors were statistically significant. Institutional image and quality (X₁) showed a positive relationship with the decision (Sig. = .006, Exp(B) = 2.081), indicating that more favorable perceptions increase the likelihood of selecting the institution as the first choice. In contrast, family influence (X₅) had a negative relationship (Sig. = .014, Exp(B) = 0.724), suggesting a reduced likelihood of such a decision. The model achieved an overall classification accuracy of 84.4%. The predictive equation can be expressed as follows: Y = -2.051 + 0.733X₁ - 0.322X₅

Learning without Technology: The Use of Print Dictionaries from a Translation Classroom Perspective

Nichadarat Raksasat, Duangporn Thongnoi, Sudsuang Yutdhana — Sat, 30 May 2026 00:00:00 +0700

This study aims to investigate undergraduate students’ perceptions regarding the use of print dictionaries instead of digital tools and resources during in-class translation activities. Benefits and limitations of using print dictionaries in translation classrooms are also examined. A mixed-methods approach with a quantitative emphasis was employed. Qualitative data were collected to support the quantitative findings. Data were collected from 204 student participants through purposive sampling on a voluntary basis. The main instruments were a 3-point Likert-scale questionnaire, open-ended reflections, and classroom observations.

Overall, the findings demonstrate that, in translation classroom settings, students tend to hold negative perceptions of print dictionaries. They view these resources as outdated, inconvenient to carry, and time-consuming. Hence, digital tools remain highly preferred. However, most students recognize that using print dictionaries supports cognitive engagement and promotes more careful word selection, which are essential components in the development of translation skills.

The study provides valuable insights into how learners respond to traditional learning resources in classroom settings where technologies are restricted. This area has yet to be fully addressed in the literature. It also highlights a mismatch between students’ preferences for convenience and the need for cognitive engagement. Beyond this specific context, the study contributes to research on integrating traditional learning resources in digital-era translation classrooms. It suggests that this kind of integration may enhance learning processes and student engagement.

Strategies for the Management of an Excellent Educational Institution

Natrada Jitkaewdee; Thidaporn Pengnoo, Sombat Dejbamrung — Sat, 30 May 2026 00:00:00 +0700

The article entitled “Strategies for the Management of an Excellent Educational Institution” aims to propose a conceptual framework and key strategies for enhancing the quality of educational institution management in order to achieve systemic excellence. The article emphasizes the role of school administrators as change leaders who are required to demonstrate competencies in strategic vision formulation, effective goal communication, motivation enhancement, the cultivation of a learning-oriented organizational culture, and the continuous development of personnel and learners. The main content of the article consists of: 1) concepts and theories of strategic management relevant to education; 2) concepts and models for developing educational institutions toward excellence; and 3) the application of the Office of the Basic Education Commission Quality Award (OBECQA) criteria across key dimensions, including leadership, strategy, learners and stakeholders, measurement, analysis, knowledge management, human resources, and operational processes. The synthesis indicates that educational excellence requires evidence-based management, standardized evaluation systems, context-responsive strategic design, and the systematic participation of all stakeholders within educational institutions.

This article contributes to the development of policy-oriented perspectives and practical guidelines for educational institution management applicable to the Thai educational context.

Instructional Leadership of Vocational Education Administrators: From Managers to Learning Leaders

Chanawut Moonchan; Sombat Dejbamrung, Somchai Dejbamrung — Sat, 30 May 2026 00:00:00 +0700

In the era of the knowledge-based economy and rapid technological change, vocational education administrators must develop instructional leadership to enhance the quality of teaching and learning in alignment with labor market competencies. This article aims to explain the concepts and evolution of instructional leadership based on the frameworks of Hallinger and Murphy and Sergiovanni, as well as to connect these ideas with Bass’s Transformational Leadership and the learning leadership concepts proposed by Fullan and Senge. The goal is to synthesize these perspectives into a developmental framework that enables vocational education administrators to become learning leaders capable of improving the quality of Thai vocational education management.

The synthesis reveals that instructional leadership integrates the elements of defining academic direction, developing teachers, and fostering a culture of learning, driven by positive transformation and collective learning within the organization. Administrators with strong instructional leadership act as “academic leaders,” “instructional coaches,” and “role models for lifelong learning.” These qualities enable vocational institutions to shift from managerial administration toward becoming authentic learning organizations. The article proposes practical guidelines for administrators, teachers, and supervisory agencies to collaboratively establish a learning ecosystem that enhances the quality and sustainability of vocational teachers, learners, and vocational institutions in the 21st century.

Conducting Oneself in Code of Ethics of Teaching Profession Secondary Education Service Area Office, Songkhla, Satun

Tanyalak Sangsano, Rungchatchadaporn Vehachart — Sat, 30 May 2026 00:00:00 +0700

This research aimed to 1) examine practices in accordance with the professional code of ethics among teachers under the Secondary Educational Service Area Office Songkhla Satun, 2) compare teachers' professional ethics practices based on gender, age, educational level, work experience, and school size, and 3) compile recommendations for teachers’ professional code of ethics practices. The sample consisted of 320 civil servant teachers under the Secondary Educational Service Area Office, Songkhla, Satun in the 2025 academic year. The sample size was determined using the Krejcie and Morgan table. Stratified random sampling was employed according to school size, followed by simple random sampling using the lottery method. The research instrument was a questionnaire with an overall reliability coefficient of 0.94. The statistical analyses included percentage, mean, standard deviation, t-test, and F-test.

The research findings revealed that:

1) overall, the implementation of professional ethics practices among teachers is at the highest level.

2) comparisons of teachers’ professional code of ethics practices based on gender, age, and educational level, work experience, and school size showed no significant differences, whereas teachers working in schools of different sizes exhibit a statistically significant difference in overall practices at the .001 level

3) compile recommendations indicate that the professional code of ethics for teachers should comprehensively encompass holistic self-development, the maintenance of honor and integrity in the profession, compassionate, fair, and transparent treatment of learners, respectful and harmonious collaboration with professional colleagues, and being good citizens with a public-minded spirit to instill knowledge and virtues for a sustainable society.

Transformational Leadership and Work Motivation Affecting Organizational Commitment of Staff in The Nakhon Sawan Provincial Public Health Office

Paphawarin Sirithana, Phatcharapha Singtanasarn — Sat, 30 May 2026 00:00:00 +0700

The objectives of this study were to investigate: 1) the levels of opinions regarding transformational leadership, work motivation, and organizational commitment of staff under the Nakhon Sawan Provincial Public Health Office; and 2) the effects of transformational leadership and work motivation on organizational commitment of personnel under the Nakhon Sawan Provincial Public Health Office. This research was a quantitative research design. The population consisted of 153 non-managerial personnel working under the Nakhon Sawan Provincial Public Health Office. The research instruments were the questionnaires concerning the opinions on transformational leadership, work motivation and organizational commitment of personnel. Data were analyzed using frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis.

The study findings were as follows: 1) The level of opinions on transformational leadership was the moderate level ( = 3.02, S.D. = 0.81). The work motivation of personnel overall was the high level ( = 3.68, S.D. = 0.70) and the organizational commitment of personnel overall was the high level ( = 3.65, S.D. = 0.64) and 2) The transformational leadership in the aspect of ideological influence and inspiration had a statistically significant affecting at the .01 level (R² = 0.160). While intellectual stimulation and individualized consideration had a statistically significant affecting at the .05 level. By collective predicting the percentage of organizational commitment of personnel accounted for 36.00% (R² = 0.36) and the work motivation in the aspect of esteem, achievement, advancement, responsibility, and the nature of the work performed by the organization had a statistically significant affecting at the 0.01 level. The aspect of policy and administration had a statistically significant affecting at the .05 level. By collective predicting the percentage of organizational commitment of personnel accounted for 43.00% (R² = 0.43). However, the aspect of supervision, relationship with co-workers, working conditions, and salary or remuneration had no statistically significant affecting on organizational commitment of staff under the Nakhon Sawan Provincial Public Health Office.

Assessment of Self-Directed Learning Behavior Among 2nd Year Medical Student for Pre-Clinic Study at Naresuan University

Sat, 30 May 2026 00:00:00 +0700

This research aims to compare self-directed learning behaviors among preclinical medical students at the Faculty of Medicine, Naresuan University classified by admission tracks. This was a survey research study involving a sample of 135 second-year pre-clinical medical students selected through purposive sampling. The instrument used was an SDL behavior assessment questionnaire, validated by experts using the Index of Item-Objective Congruence (IOC). Data analysis using descriptive statistics including percentages, mean (), standard deviation (S.D.), the t-test, and One-Way ANOVA, with statistical significance established at p <.05.

The findings revealed that second-year medical students exhibited self-directed learning behaviors at a "High" level ( = 4.41, S.D. = 0.46). The admission track was found to be a significant factor influencing these behaviors. Specifically, students admitted through the CPIRD: Community track demonstrated significantly higher mean scores in self-directed learning behaviors compared to those from the CPIRD: Inclusive track and the Direct admission track. These results indicate that different admission pathways lead to varying levels of self-directed learning behaviors among pre-clinical medical students at the Faculty of Medicine, Naresuan University.

Factors Affecting Budget Administration of Schools under the Chainat Primary Educational Service Area Office

Nattawut Thimachai, Thanaphat Sonthirak, Paponsan Potipitak — Sat, 30 May 2026 00:00:00 +0700

The purposes of this research were to: 1) study the level of factors affecting budget administration of schools, 2) study the level of budget administration of schools, 3) study the relationship between the factors affecting budget administration and budget administration of schools, and 4) devise the forecast equation of factors affecting budget administration of schools. The sample group in this research consisted of 214 school administrators and teachers selected by using the Krejcie and Morgan tables and obtained using stratified random sampling method by proportional comparison. The instruments in this research were a questionnaire on factors affecting budget administration of schools with a five-point rating scales and the budget administration of schools with a five-point rating scales. The statistics used for data analysis were mean, standard deviation, Pearson correlation coefficient, and stepwise multiple regression analysis.

The research findings were as follows: 1) The level of factors affecting budget administration of schools in overall was at a high level, 2) The level of budget administration of schools in overall was at a high level, 3) The relationship between the factors affecting the budget administration and the budget administration of schools in overall were a positive relationship at the high level, and 4) Factors affecting the budget management of schools was able to predict the budget administration of schools for 71.00 percent with the statistically significance at the .05 level. The predictive equations can be expressed as follows:

The predictive equation in raw scores was: x' = 1.05 + 0.59(X₅) + 0.20(X₃) + 0.24(X₂) + (-0.25)( X₄)

The predictive equation in raw scores was: z' = 0.66(X₅) + 0.26(X₃) + 0.24(X₂) + (-0.26)( X₄)

Good Governance and the Exercise of Administrative Discretion by the Area Education Personnel Commission in the Consideration of the Transfer and Reassignment of Teachers and Educational Personnel

Nirat Saikaeo, Eakanong Srisumaung, Pinyo Khoowattanasenee — Sat, 30 May 2026 00:00:00 +0700

This qualitative study examined good governance and the exercise of discretion by the Sub-committee on Teachers and Educational Personnel Civil Service Commission under the Educational Service Area Office (ESA Sub-commission) in transferring teachers and educational personnel. Its objectives were: (1) to study the Administrative Procedure Act and relevant laws and regulations, (2) to study the models and procedures of the transfer process, and (3) to propose guidelines for ensuring neutrality in the exercise of discretion. Data were collected through documentary analysis and in-depth interviews with experts, officials, and stakeholders. The findings showed that appointments, promotion, transfer, and advancement had to comply with the law and be based on proper discretion, implemented through a multi-agency screening committee with clear steps from identifying vacancies to final approval. Ensuring neutrality required a transparent, reviewable system with clear criteria grounded in good governance to enhance fairness and public trust in public personnel administration. The study recommended that agencies define explicit and transparent criteria for discretion, strengthen good governance awareness among committee members, and improve systems for justification and review of administrative orders to prevent legal disputes and ensure justice in the transfer process.