SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA <p> Social sciences research and academic journal is organized to publish academic articles and social research, focusing on the field of education, political science, business administration, social development and social interdisciplinary. Moreover, it is a platform for exchanging academic knowledge from academician in various universities both in public and government sector and to develop academic work that will be useful to our nation in the future. There are 3 journals in a year (one in each quarter) that is, January-April, May-August, September-December. The journal will be published into two formats; that is journal and e-journal. The first journal was published in 2006 and this is the ninth year. For the first e-journal, it has been published since volume 26.</p> <p> </p> <p> <strong>ThaiJOIndexed in <a title="ศูนย์ดัชนีการอ้างอิงวารสารไทย:Thai Citation Index (TCI) centre" href="https://www.kmutt.ac.th/jif/public_html/" target="_blank" rel="noopener"> </a></strong><a title="ศูนย์ดัชนีการอ้างอิงวารสารไทย:Thai Citation Index (TCI) centre" href="https://www.kmutt.ac.th/jif/public_html/" target="_blank" rel="noopener"><img title="tci" src="https://so05.tci-thaijo.org/public/site/images/tci_admin/tci.png" alt="tci" width="82" height="32" border="0" /></a> <a href="https://www.kmutt.ac.th/jif/Impact/impact_avg_h.php" target="_blank" rel="noopener"><strong>สาขามนุษยศาสตร์และสังคมศาสตร์</strong> Impact Factor = 0.316 (in 2018 by TCI)</a> </p> en-US thanaphat.so@nsru.ac.th (Asst. Prof., Dr.Thanaphat Sonthirak) Wilailuk.t@nsru.ac.th (Wilailuk Thumtongpattana) Tue, 30 Sep 2025 12:01:35 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 The Relationship between Behavior in Using Online Media for Petanque Sports Recreation with Health Promoting Behaviors of the Elderly in Bangkok https://so05.tci-thaijo.org/index.php/JSSRA/article/view/280422 <p> This research aimed to 1) study the online media usage behavior, 2) study the health promotion behavior, 3) compare the opinions on online media usage behavior classified by personal factors, 4) compare the opinions on health promotion behavior classified by personal factors, and 5) study the relationship between online media usage behavior for petanque recreation and health promotion behavior of the elderly in Bangkok. A questionnaire was used to collect data from 384 elderly people, aged 60 years and over who used online media for petanque recreation in Bangkok. The sampling method was purposive and convenience sampling. The statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, One-way ANOVA, and Pearson's product moment correlation coefficient.</p> <p> The results showed that 1) The behavior of using online media for petanque recreation of the elderly in general was at the highest level. When considering each aspect, it was found that all aspects were at the highest level. The aspect of openness to experience was the aspect with the highest average value. 2) The behavior of promoting health of the elderly in general was at the highest level. When considering each aspect, it was found that all aspects were at the highest level. The aspect of responsibility for health was the aspect with the highest average value. The results of the hypothesis testing found that 1) The elderly with different statuses and occupations had different opinions about online media usage behaviors in general and in each aspect at a statistical significance level of .05. 2) The elderly with different statuses and occupations had different opinions about health promotion behaviors in general and in each aspect at a statistical significance level of .05. 3) The relationship between online media usage behaviors and health promotion behaviors of the elderly in Bangkok had a high level of relationship in the same direction. The aspect of seeking information had a high level of relationship in the same direction with health promotion behaviors in general, ranked first, with a statistical significance level of .01.</p> Thirawut Khamchan; Arpornranee Infahsaeng, Pornpimol Sampatpong Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/280422 Tue, 30 Sep 2025 00:00:00 +0700 Knowledge, Attitudes, and Practices of Green Public Procurement (GPP) among the Local Administrative Organizations https://so05.tci-thaijo.org/index.php/JSSRA/article/view/280468 <p> The purpose of this research was to study the levels of knowledge, attitudes, and practices regarding Green Public Procurement (GPP), including the influence of knowledge and attitudes on the level of practice regarding GPP in local administrative organizations. This research is a quantitative study using questionnaires as a tool for data collection. The samples consisted of heads of finance departments of the subdistrict municipalities under the jurisdiction of the 16 regional offices of the Pollution Control Department across Thailand, excluding Bangkok. All 287 samples were purposively sampled from two groups: 128 samples from the subdistrict municipalities implementing GPP and 159 samples from the subdistrict municipalities without GPP. This study used descriptive statistics, a T-test, and multiple regression for data analysis.</p> <p> The overall study revealed that the respondents had a high level of knowledge (87.8%), a high level of attitude (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 3.80), and a high level of practice (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 3.63) regarding GPP. T-test analysis showed that the respondents from the subdistrict municipalities implementing GPP had a significantly higher level of knowledge, attitudes, and practices regarding GPP than those from the subdistrict municipalities without GPP. Additionally, the multiple regression analysis indicated that, among the group with GPP, the level of knowledge did not affect the level of practice (P = 0.807). In contrast, the level of attitude had a significant influence on the level of practice (P = 0.000). Like the group without GPP, the results displayed that the level of knowledge did not influence the level of practice (P = 0.149), while the level of attitude remained a significant factor (P = 0.000). The findings can be used as a basis for promoting positive attitudes and improving the efficiency of GPP practices among local administrative organizations.</p> Nataphon Sripirom, Pantip Klomjek, Charoon Sarin Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/280468 Tue, 30 Sep 2025 00:00:00 +0700 A Study on the Development of Mathematical Literacy in the Topic of Systems of Linear Equations in Two Variables of Ninth Grade Students through Mathematical Modeling https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281329 <p> Developing students' mathematical literacy is a fundamental goal of 21st-century mathematics education. Organizing learning activities that enable students to engage in mathematical modeling from real-life situations presents significant challenges for mathematics teachers. This research aimed to examine the development of mathematical literacy among ninth-grade students through mathematical modeling activities on systems of linear equations with two variables. The participants were 35 ninth-grade students from an extended-opportunity school in Pathum Thani Province, Thailand, during the second semester of the 2024 academic year. The research instruments included eight lesson plans integrating mathematical modeling activities and four mathematical literacy assessment tests: one pre-test, two mid-tests, and one post-test. Data analysis employed descriptive statistics and content analysis.</p> <p> The research findings revealed that:</p> <p> 1. <span style="font-size: 0.875rem;">Students demonstrated continuous improvement in mathematical literacy, with post-test mean scores </span><span style="font-size: 0.875rem;">(<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 57.4) relatively higher than pre-test scores (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 30.11), showing consistent developmental progress throughout the learning period. </span></p> <p><span style="font-size: 0.875rem;"> 2. </span><span style="font-size: 0.875rem;">Students exhibited clear development in formulating, successfully analyzing relevant information, model with equations aligned with problem situations, and solving problems more accurately and comprehensively. The research shows that the use of real-world problem situations with over-determined information related to students' everyday experiences effectively promotes the development of sub-abilities within mathematical literacy. These findings suggest that integrating mathematical modeling activities can enhance students' mathematical literacy and provide valuable insights for improving mathematics instruction in secondary education.</span></p> Sarunya Pavong, Sakon Tangkawsakul, Tongta Somchaipeng Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281329 Tue, 30 Sep 2025 00:00:00 +0700 Effective Inclusive Education Management Guidelines for Children with Special Needs: Case Study of Piboon Prachasan School https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281509 <p> This qualitative research aimed to (1) examine the inclusive education practices implemented at Phibun Prachasarn School, and (2) propose effective approaches for enhancing inclusive education within the school. The key informants consisted of 12 purposively selected participants, including school administrators, homeroom teachers, relevant personnel, parents of children with special needs, and parents of typically developing students who are enrolled in inclusive classrooms. The research instruments used were semi-structured interviews, and the data were analyzed using descriptive content analysis.</p> <p> The study revealed that 1) Phiboon Prachasarn School implemented inclusive education through four key areas: 1.1) Student; The school prepared students with special needs through screening and placement processes, emphasizing readiness in physical, emotional, social, academic, and daily living skills 1.2) Environment; The school provided a physically accessible and supportive learning environment, while promoting positive attitudes and inclusive participation among all staff 1.3) Activity; The curriculum was adapted to meet individual needs, with a focus on hands-on learning, diverse teaching techniques, and career or further education preparation 1.4) Tools; The school allocated annual budgets, received government and scholarship support, and integrated appropriate technologies and learning materials. 2) The proposed effective strategies for inclusive education include 2.1) Student; Expanding structural capacity and adopting flexible classroom arrangements to accommodate increasing numbers of students with special needs 2.2) Environment; Promoting continuous professional development and cultivating a sense of responsibility among educators 2.3) Activity; Building partnerships with workplaces and higher education institutions to create diverse academic and career pathways and 2.4) Tools; Enhancing parental engagement and fostering innovation in student development.</p> Thanyakorn Jodkoh, Chairat Wongkitrungruang Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281509 Tue, 30 Sep 2025 00:00:00 +0700 Participatory Budgeting Guidelines: A Case Study of the Self-Reliant Community Strengthening Project Based on the Philosophy of Sufficiency Economy in Ratchathewi District https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281520 <p> This research aimed to: 1) examine the forms and processes of participatory budgeting, 2) analyze the challenges and obstacles in its implementation, and 3) propose development strategies to enhance participatory budgeting practices under the “Self-Reliant Community Strengthening Project based on the Philosophy of Sufficiency Economy” in Ratchathewi District, Bangkok. The study employed a qualitative methodology using in-depth interviews with 12 key informants-including district officials, community leaders, and civil society representatives. Data were analyzed through coding and thematic grouping.</p> <p> The findings revealed that the current model was semi-formal, with public participation limited primarily to expressing opinions, while decision-making authority remained centralized within the state. The process consisted of five main steps: planning, idea collection, proposal screening, voting, and implementation-monitoring. However, genuine co-decision-making by citizens was largely absent. Key barriers included rigid regulations, bureaucratic complexity, centralized authority, lack of community capacity-building mechanisms, declining public motivation, and inequalities among communities-especially those in informal settlements. Policy recommendations included enhancing regulatory flexibility, decentralizing budget authority to capable communities, improving public understanding through capacity building, diversifying engagement platforms, and designing inclusive mechanisms for vulnerable groups. The study underscores the need for a citizen-centered participatory budgeting model that fostered local governance and urban development.</p> Saranya Chulupong, Chairat Wongkitrungruang, Sirikorn Karnjanasuntorn Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281520 Tue, 30 Sep 2025 00:00:00 +0700 Management the Ordination Project for Buddhasavok and Buddhasavika Disciples to Develop the Mind According to the Threefold Principles Watchollapratharnrangsarit https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281510 <p> This research aimed to study the management of the Project for Ordination of Buddhasavok and Buddhasavika Disciples to develop the mind according to the Threefold Principle of Wat Chollapratharnrangsarit. The method of collecting data on the project management was done through interviews with the 9project administrators. The researcher used data analysis methods and presented the study results through descriptive method.</p> <p> The study found that this project used management principles based on the auspicious location of Wat Chollapratharnrangsarit, which facilitated transportation that supported the implementation of the four auspicious principles: suitable location, suitable food, suitable personnel, and suitable Dharma. These principles served as the foundation for management, becoming a strong point that attracted practitioners to the project continuously on their days off, specifically Fridays, Saturdays, and Sundays. Management was organized through planning, which included recruiting participants, participation in each activity, food arrangements, meditation kits, meditation spaces, accommodation, health care for practitioners, and more. Organizational management involved coordinating organizations that supported the practice, including a project owner who set policies, Vipassan instructors, monks, various supporting teams, and Buddhist volunteers. Staffing involved allocating and managing personnel to ensure the project's success, which included Vipassan instructors, Buddhist volunteers, cooks, and others who supported the project. Directing involved having a main Buddhist volunteer coordinator who contacted and coordinated all activities. There was a schedule established, along with the assignment of tasks, to ensure that the projects and activities ran smoothly. The controlling was managed by the project owner, to ensure that the projects and activities followed the list of teaching monks.</p> Pramaha Apichai Apichayo Boonruang, Jatuporn Banchuen, Chairat Wongkitrungruang Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281510 Tue, 30 Sep 2025 00:00:00 +0700 The Relationship between Technological Leadership and Academic Administration of College Administrators under the Vocational Education Commission in Nakhon Sawan Province https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282313 <p> The purposes of this research were: 1) to study the level of technological leadership of administrators under the Vocational Education Commission in Nakhon Sawan province, 2) to study the level of academic administration under the Vocational Education Commission in Nakhon Sawan province, and 3) to examine the relationship between technological leadership and academic administration of college administrators under the Vocational Education Commission in Nakhon Sawan province. The sample consisted of 210 participants, including 11 administrators and 199 teachers, who were selected through multi-stage sampling based on Krejcie and Morgan’s table. The research instrument was a five-point rating scale questionnaire. The data were analyzed using mean, standard deviation, and Pearson’s correlation coefficient.</p> <p> The research findings were as follows: </p> <p>1. <span style="font-size: 0.875rem;">The overall level of technological leadership of administrators under the Vocational Education Commission in Nakhon Sawan province was high. </span></p> <p><span style="font-size: 0.875rem;">2. </span><span style="font-size: 0.875rem;">The overall level of academic administration under the Vocational Education Commission in Nakhon Sawan province was also high.</span></p> <p><span style="font-size: 0.875rem;">3. </span><span style="font-size: 0.875rem;">The relationship between technological leadership and academic administration of college administrators under the Vocational Education Commission in Nakhon Sawan province was correlated in positive with correlation coefficients that was a very high level with the statistically significance at the .01 level.</span></p> Sasithorn Bansawang, Teeppipat Suntawan Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282313 Tue, 30 Sep 2025 00:00:00 +0700 Guidelines for Safety Operations in Educational Institutions under the Jurisdiction of Nakhon Sawan Primary Educational Service Area Office 3 https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282208 <p> This purposes of this research were to 1) study the level of operation of educational institution safety, 2) find guidelines for operation of educational institution safety, and 3) evaluate the guidelines for operation of educational institution safety. The research was divided into 3 steps: First, Study the level of operation. The samples used in the research included 316 educational institution administrators and teachers. The research instrument was the educational institution safety operation questionnaire with content validity between 0.67-1.00 and reliability of 0.98. The statistics used for data analysis were mean and standard deviation. Second, Find guidelines for operation by focusing on group discussions with 7 experts. The research instrument was the group discussion record form and data was analyzed using content analysis technique. Finally, Evaluate the guidelines for operation. The samples used in the research included 31 educational institution administrators and teachers. The research instrument was the evaluation form for the implementation of educational institution safety operations in terms of correctness, appropriateness, feasibility and usefulness, and the statistics used for data analysis were mean and standard deviation.</p> <p> The purpose of this research were to: </p> <p><span style="font-size: 0.875rem;">1. The overall level of educational institution safety operations is at a high level. When considering each aspect, it was found that the highest-rated aspect of safety operations was related to threats from human violence” (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.39, S.D. = 0.51), followed by the area of dangers resulting from rights violations at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.38, </span><span style="font-size: 0.875rem;">S.D. = 0.62), and the lowest level was in the area of dangers resulting from physical and mental health impacts at </span><span style="font-size: 0.875rem;">a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.33, S.D. = 0.62) </span></p> <p><span style="font-size: 0.875rem;">2. </span><span style="font-size: 0.875rem;">Operational guidelines: Educational institutions should prepare an incident response plan that is appropriate for the context of the institution. The network of parents should be part of the surveillance system and help prepare the annual operational plan systematically. Educational institutions should set policies and plans for dust problem management. </span></p> <p><span style="font-size: 0.875rem;">3. </span><span style="font-size: 0.875rem;">The overall assessment of operational guidelines is at the highest level in all aspects: correctness, appropriateness, feasibility, and usefulness.</span></p> Palita Ondang, Supattana Hompubpha, Satorn Subrungthong Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282208 Tue, 30 Sep 2025 00:00:00 +0700 3Qs: Transformational Leadership Traits of School Administrators in 21st Century https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281631 <p> This academic article aims to analyse and connect the relationship between Bass &amp; Avolio's (1994) transformational leadership theory and Jack Ma's (2023) 3Qs leadership concept (EQ: Emotional quotient, IQ: Intelligence quotient, LQ: Love quotient), focusing on presenting these three characteristics, which are important factors for helping school administrators possess transformational leadership traits that better influence followers. It also provides an overview of effective leadership in the context of the school to create change and development in a better direction amidst the rapid, volatility, uncertainty, complexity, ambiguity, and unpredictable changes in the 21<sup>st</sup> century.</p> Phatamon Ruangvitayavut Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281631 Tue, 30 Sep 2025 00:00:00 +0700 The Pattern Structure of the Yuan Language in Sikhio District, Nakhon Ratchasima Province https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282185 <p> The objectives of this academic article were to 1) Study the syllable structure of Yuan Dialect in Sikhio District, Nakhon Ratchasima province, and 2) compile the collected data into a systematic framework of these syllable structure of Yuan Dialect in Sikhio District, Nakhon Ratchasima province. Documentary Yuan dialect data was derived from key informants, books, documents, and texts on the Yuan dialect of word analysis, sound system descriptions and related research. Then, the collected data were analyzed and summarized based on the principles of descriptive Linguistics. The results of the study indicated the three structural patterns: the Monosyllabic pattern, the Disyllabic pattern, and the Polysyllabic pattern.</p> Sitthisak Promsit, Somboon Sotthi-Anan, Thanaphat Sonthirak, Roongnapa Tabkhoontod, Kanphusit Viroja Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282185 Tue, 30 Sep 2025 00:00:00 +0700 Strategies for Improving the Effectiveness of Criminal Investigations in the Contemporary Context https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282374 <p> In the modern era, the world is rapidly changing due to technological advancements. As a result, criminals have also evolved their methods of committing crimes against unsuspecting victims. They utilize technology to conceal their identities and evade detection by government authorities, making crime prevention increasingly difficult. One effective means of addressing this challenge is through investigation, arrest, and suppression of offenders, which can help deter criminal groups from committing further crimes and protect the public from becoming victims. Therefore, it is an urgent mission of the state to address criminal problems by prosecuting criminal groups to prevent them from reoffending. This must go hand in hand with preventive measures, such as public awareness campaigns that inform people about the patterns, methods, and criminal tactics used-serving as a first line of defense. The prosecution of criminal groups must follow legal procedures, starting with criminal investigation, which is the first step in the criminal justice process and occurs closest in time and proximity to the criminal act. Investigation refers to the process of seeking facts and evidence to understand the details of the offense or the facts of the case-who did what, where, when, how, and why-according to the 5W1H principle. (Kipling, 1902) The evidence obtained-whether it be witness testimony, physical evidence, documents, or expert witnesses-must be consistent with the facts and corroborate other pieces of evidence without contradiction. Interrogation, or inquiry, refers to the collection of evidence and all other actions taken in accordance with the provisions of the Criminal Procedure Code. In criminal cases, the public prosecutor has the duty to prove that the defendant committed the alleged crime based on evidence provided by police officers responsible for investigation and inquiry. If the prosecutor cannot prove that the defendant committed a crime under the law or if the act does not constitute an offense, the court must acquit the defendant.</p> <p> This article, therefore, aims to study and analyze the current problems in criminal investigations and propose approaches to enhance the efficiency of criminal investigations by developing knowledge and skills in the investigative process for police officers. These officers are key agents in combating increasingly complex and severe crimes in today’s world.</p> ์Nopparat Tantisaereerat Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282374 Tue, 30 Sep 2025 00:00:00 +0700 Factors Affecting Community Forest Management Using Buddhist Principles: A Case Study of Community Forests Around the Mae Wong National Park Area, Nakhon Sawan Province https://so05.tci-thaijo.org/index.php/JSSRA/article/view/280392 <p> This research's main objective was to study the factors influencing community forest management based on Buddhist principles in the community forest area around the Mae Wong National Park in Nakhon Sawan. The methodology for this research used quantitative methods. A questionnaire was used as an instrument to collect data from 300 households of villagers in the community forest area around the boundary of Mae Wong National Park in Nakhon Sawan, across 3 districts and 27 villages. The researcher used Structural Equation Modeling (SEM) as the technique to analyze the data. </p> <p> The results of the research were as follows: </p> <p> 1. <span style="font-size: 0.875rem;">The principles of Aparihāniya Dhamma in the section on meeting regularly, attending meetings in unison, respecting and adhering to the rules and regulations, honoring and protecting women and subordinates from being bullied had a direct positive influence on community forest management in terms of resources with influence values of 0.28, 0.24, -0.18 and 0.19, respectively. </span></p> <p><span style="font-size: 0.875rem;"> 2. </span><span style="font-size: 0.875rem;">The principles of Aparihāniya Dhamma in the section on meeting regularly, attending meetings in unison, not enacting anything that conflicts with the original principles, respecting and adhering to the rules and regulations, and honoring and protecting women and subordinates from being bullied have a direct positive influence on the management of community forests in terms of plans and cooperation with influence values of 0.26, 0.22, 0.13, -0.15 and 0.24, respectively. </span></p> <p><span style="font-size: 0.875rem;"> 3. </span><span style="font-size: 0.875rem;">The principles of Aparihāniya Dhamma in the section on attending meetings in unison, not enacting anything that conflicts with the original principles, and honoring and protecting women and subordinates from being bullied have a direct positive influence on community forest management in terms of relations between the community and government agencies with influence values of 0.20, 0.30 and 0.27, respectively.</span></p> Phatcharapha Singtanasarn, Luksamee Ngammeesri, Nattaya Phaengsrisarn, Warawut Watcharasorn Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/280392 Tue, 30 Sep 2025 00:00:00 +0700 Guidelines for Developing News Programs to Create a Competitive Advantage for Television Operators in the Digital TV era : A Case Study of Workpoint Entertainment Public Company Limited https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281052 <p> This study aims to examine the current landscape of the television industry in the digital TV era by assessing the quality of news programs through an analysis of four key components: (1) news format and content, (2) news anchors, hosts, and field reporters, (3) presentation techniques, and (4) audience engagement. Additionally, the study incorporates the marketing mix comprising product, price, place, and promotion into the analysis to propose development strategies for news programming at Workpoint Entertainment Public Company Limited. The objective is to enhance competitive advantage in the context of rapid technological advancement and evolving viewer behavior, with an emphasis on integrating content innovation, strategic direction, and participatory engagement in the digital media era. This qualitative research employed in-depth interviews as the primary data collection method. Purposive sampling was used to select 12 key informants who are directly involved in the news production process at Workpoint. The data were analyzed using thematic content analysis to identify trends and formulate strategic recommendations. </p> <p> The study identified seven key approaches to developing modern news programming: 1) enhancing content to be in-depth, ethical, and publicly valuable; 2) incorporating technologies such as AI, infographics, and immersive media (VR/AR) to improve storytelling; 3) strengthening personal branding and emotional connection between news presenters and the audience; 4) adapting formats based on platform-specific behaviors through platform-first and format-first strategies; 5) producing CSR-based news and promoting media literacy campaigns; 6) utilizing real-time dashboards and establishing a Content Lab to pilot innovative news formats; and 7) connecting audience participation with alternative revenue models such as subscription-based access and crowdfunding. Digital news competition demands a blend of quality content, technology, and audience engagement to ensure long-term sustainability.</p> Methee Chanted, Natthakan Waenphech Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281052 Tue, 30 Sep 2025 00:00:00 +0700 Designing Set of Basic Career Teaching Tasks for Teachers by Designing Instruction in Reverse (Backward Design) https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281444 <p> The objective of this research was to design an instructional package on basic occupational skills for teachers using the Backward Design approach. The target group consisted of 30 teachers in the learning area of Occupation and Technology from secondary schools under the Office of the Basic Education Commission (OBEC), both Secondary Educational Service Areas (SESA) and Primary Educational Service Areas (PESA) in Phetchabun Province. The research instruments included the instructional package on basic occupational skills, a knowledge and understanding test, and a satisfaction questionnaire. The data were analyzed using percentage, mean (<span style="font-size: 0.875rem;"><img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" /></span>), and standard deviation (S.D.).</p> <p> The research findings revealed that: </p> <p> 1. <span style="font-size: 0.875rem;">The developed instructional package was of the highest quality, and the post-test scores of the target group were significantly higher than the pre-test scores at the .05 level of significance. </span></p> <p><span style="font-size: 0.875rem;"> 2. </span><span style="font-size: 0.875rem;">The satisfaction of teachers and educational personnel toward the instructional package was at the highest level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.24).</span></p> <p> The findings indicated that the use of the Backward Design approach in instructional package development could effectively enhance knowledge, understanding, and learning satisfaction among vocational teachers.</p> Supaporn Bangbai, Jittratip Bunpitak, Apiachat Suwanachuen Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/281444 Tue, 30 Sep 2025 00:00:00 +0700 Computational Thinking and Metacognition of Preservice Teacher Students in Digital Technology https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282388 <p> This research aimed to study the level of computational thinking and metacognition of digital technology for education preservice teachers’ students. The quantitative research was conducted by surveying the target group, which was 151 students in the Bachelor of Education Program in Digital Technology for Education, the Faculty of Education, Nakhon Sawan Rajabhat University, who were students in the second semester of the academic year 2024. Of these, 99 students responded to the questionnaire/assessed within the specified period. The data collection tools consisted of 1) the computational thinking assessment form (Junpho et al., 2022), with a reliability of .941, and 2) the metacognition assessment form of Pedone et al. (2017), with a reliability of .957. The statistics used for data analysis included Mean, Standard Deviation, Independent t-test, One-Way Analysis of Variance, and Pearson's correlation coefficient.</p> <p> The research results found that: </p> <p> 1. <span style="font-size: 0.875rem;">There were statistically significant differences between gender and some variables of computational thinking and metacognition of students. </span></p> <p><span style="font-size: 0.875rem;"> 2. </span><span style="font-size: 0.875rem;">There were statistically significant differences between the students' academic year and some variables of computational thinking and metacognition. </span></p> <p><span style="font-size: 0.875rem;"> 3. </span><span style="font-size: 0.875rem;">There were no statistical differences in academic performance on the variables of computational thinking and metacognition. </span></p> <p><span style="font-size: 0.875rem;"> 4. </span><span style="font-size: 0.875rem;">The result of the analysis of the relationship of 36 pairs of computational thinking and metacognition variables found that 1 pair was not related and 35 pairs were related with a rage of .242 to .752, 34 pairs have a significance level of .01 and 1 pair has a significance level of .05 that all pairs were positively related.</span></p> Wudhijaya Philuek, Sirirat Janyarat, Nattapakal Kittisunthonphisarn Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282388 Tue, 30 Sep 2025 00:00:00 +0700 The Development of Digital Platform to Enhance Digital Competency of Return Local Teacher Network in the Lower Northeastern https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282395 <p> This research aimed to develop and evaluate a digital platform to enhance the digital competency of return local teachers network in the Lower Northeastern Thailand, to compare the digital competency of return local teachers before and after using the digital platform, to study the users’ opinions toward the digital platform. It was conducted as a research and development study. The target group for the platform trial consisted of 51 assistant teachers under the "Local Teacher Placement Program" in Surin province (academic year 2022) and 5 instructors. The research instruments included: (1) the digital platform (2) a digital platform evaluation form, (3) a digital competence assessment form for local teachers, (4) a user satisfaction questionnaire for the digital platform (for local teachers), (5) a user satisfaction questionnaire for the digital platform (for instructors), and (6) Instructor Focus Group Discussion Form: Feedback on Digital Platform Development. The statistical methods used in the study were frequency, percentage, mean, standard deviation, dependent t-test, and content analysis from focus group discussions. </p> <p> The findings revealed that the digital platform was developed using Moodle Version 4.0, an open-source learning management system, to support the enhancement of digital competence for local teachers. The platform consisted of five key components: (1) user interface design, (2) content and learning activity presentation, (3) communication, (4) usability and support, and (5) evaluation and progress tracking. According to expert evaluations, the overall quality of the platform was rated at the highest level, with an average score of 4.57. Moreover, the digital competence of local teachers improved significantly after using the platform, with a significance level of .05 (t=7.95, sig=.00). The average digital competence score increased from 3.49 before using the platform to 4.43 after its use. Local teachers reported that the platform was highly appropriate, with an average rating of 4.47. Additionally, instructors also rated the platform as highly appropriate, with an even higher average score of 4.67. Instructors suggested adding best practice examples and providing a user manual for smartphone use of the platform.</p> Somkiet Phetmark, Notjaree Boonget Copyright (c) 2025 SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL https://so05.tci-thaijo.org/index.php/JSSRA/article/view/282395 Tue, 30 Sep 2025 00:00:00 +0700