SOCIAL SCIENCES RESEARCH AND ACADEMIC JOURNAL

Teble of Contents Vol.21 No.3

Teble of Contents Vol.21 No.2 — Wed, 30 Sep 2026 00:00:00 +0700

The Influence of Causal Factors Based on a Systems Approach on the Performance of Community Academic Services at Nakhon Ratchasima Rajabhat University

Kanokporn Chimplee, Nutcharee Pakdeechoho — Wed, 30 Sep 2026 00:00:00 +0700

This research aimed to: 1) identify the key indicators of systemic factors in the academic services of Nakhon Ratchasima Rajabhat University; and 2) examine the influence of causal factors, based on the systems approach, on the outcomes of community academic service delivery at Nakhon Ratchasima Rajabhat University. The study variables were specified as follows: Integrated Mission-Based Performance (Perform) was designated as the dependent variable of the study, while Organizational Support (Support) and Human Resources (HR) served as exogenous variables, and Academic Service Management (Manage) functioned as the mediator variable. This study employed a quantitative research design with data collected through questionnaires administered to 292 academic personnel. Data were analyzed using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM).

The results revealed that the systems-based factors of community academic services comprised four components with 24 indicators: Organizational Support (Support), Integrated Mission-Based Performance (Perform), Academic Service Management (Manage), and Human Resources (HR). The structural model analysis indicated that academic service resources, including Organizational Support (β = 0.585) and Human Resources (β = 0.305), had statistically significant positive direct effects on Academic Service Management, explaining 68.9 percent of its variance. Academic Service Management had a statistically significant positive direct effect on Performance (β = 0.474). Furthermore, Academic Service Management served as a full mediator between Human Resources and Performance, and as a partial mediator between Organizational Support and Performance. All variables collectively explained 65.2 percent of the variance in Performance.

Examining the Dimensions of Project-Based Learning and Their Role in Enhancing Student Engagement and Academic Achievement Among University Students

Wed, 30 Sep 2026 00:00:00 +0700

This study examined the relationship between Project-Based Learning (PBL) and student engagement and academic achievement among university students. Considering five dimensions of PBL, the study employed a quantitative cross-sectional correlational-predictive design. The sample comprised 200 university students selected through stratified purposive sampling to ensure representation across different year levels. Data were collected using questionnaires that underwent reliability and validity testing. Data analysis involved independent-samples t-tests, one-way analysis of variance (ANOVA), Pearson's correlation, and multiple regression analysis.

The results indicated that Project-Based Learning was positively associated with student engagement (r = .58, p < .001) and academic achievement (r = .49, p < .001). Student engagement was also positively correlated with academic achievement (r = .46, p < .001). Multiple regression analysis revealed that collaboration and social interaction were the strongest predictors of student engagement (β = .27, p < .001), whereas real-world relevance and application were the strongest predictors of academic achievement (β = .21, p = .001). The findings suggest that multidimensional Project-Based Learning is associated with increased student engagement and academic performance, providing empirical evidence to support for learner-centered instructional approaches in higher education.

An Analysis of Origins and Social Reflections in Che He Dialect Idioms of Phron Sub-district, Tak Bai District, Narathiwat Province

Wed, 30 Sep 2026 00:00:00 +0700

This research aimed to analyze the social reflections embedded in Che He dialect idioms of Phron Sub-district, Tak Bai District, Narathiwat Province. Data were collected through fieldwork and interviews with 12 language informants selected from six villages in Phron Sub-district: Ban Plak Chang, Ban Khok Phai, Ban Wat Phra Phut, Ban Khok Mamuang, Ban Khok Yang, and Ban Wat Mai (two informants per village).

The findings revealed a total of 105 Che He dialect idioms, which could be classified into 13 categories based on their origins and social reflections: idioms derived from animals (29), household items and utensils (15), plants and fruits (12), body parts (11), local ways of life (8), nature (8), traditional beliefs (7), occupations (4), geographical features (3), human behaviors and personality traits (3), food culture (2), social values (2), and kinship ties (1). The results demonstrate that the Che He dialect speech community is a border agricultural society with strong cultural roots, where people's lives are deeply grounded in nature. Consequently, these idioms primarily reflect rural contexts and natural surroundings.

Decision to Study Further and the Expectations form Study the Bachelor of Arts, East Asian Languages Program in Chiang Rai Rajabhat University

Annika Sainamyen, Chidchanok Thepbundit , Supatida Nuntapoom — Wed, 30 Sep 2026 00:00:00 +0700

This research, entitled “Decision to Pursue Further Education and Expectations from Studying in the Bachelor of Arts in East Asian Languages Program at Chiang Rai Rajabhat University,” aimed to: (1) investigate the factors influencing students’ decisions to pursue higher education, and (2) examine their expectations regarding their studies in the Bachelor of Arts Program in East Asian Languages. The sample comprised 117 first- to fourth-year students enrolled in the East Asian Languages Program at Chiang Rai Rajabhat University during the 2025 academic year, selected using proportional stratified random sampling based on academic tracks. The sample size was determined using Yamane’s formula (1973) at a 0.05 level of significance, comprising 57 students from the Japanese Language track and 60 students from the Korean Language track. Data were collected using a semi-structured questionnaire consisting of four sections. The data were analyzed using descriptive statistics, including the means and standard deviations.

The findings revealed that the overall level of factors influencing students’ decisions to pursue further education was high. Specifically, institutional factors had the highest mean, followed by financial factors, and social, value, and career-belief factors, whereas family and significant others had a moderate level of influence. Regarding educational expectations, the overall level was high across all dimensions. The highest mean score was found for expectations regarding teaching quality, followed by expectations concerning the applicability of knowledge and skills, instructional management, and extracurricular activities, respectively. These findings indicate that students place high importance on teaching quality, the practical application of acquired knowledge, a modern curriculum, and activities that enhance their skills and experiences beyond the classroom.

Enhancing English Communication Skills through AI ChatGPT of Undergraduate Students at Thepsatri Rajabhat University

Sathita Tinamas — Wed, 30 Sep 2026 00:00:00 +0700

The objectives of this study were to 1) compare undergraduate students’ English communication skills before and after using artificial intelligence technology (ChatGPT), and 2) examine the students’ attitude towards learning English through using ChatGPT. The sample comprised 36 undergraduate students at Thepsatri Rajabhat University enrolled in the second semester of the 2025 academic year, selected through purposive sampling. The research instruments included English communication skill pre-tests and post-tests, and a questionnaire on students' attitudes toward learning English. Data were analyzed by using means (), standard deviations (S.D.), and dependent samples t-tests.

The results revealed that the students’ English communication skills after using ChatGPT were statistically significantly higher than before using at the .05 level (t = 14.59). In addition, students had a positive attitude toward learning English using ChatGPT, with the overall attitude at a high level ()= 4.18, S.D.= 0.75). These finding demonstrate that ChatGPT is an effective innovation for enhancing language learning and fostering positive attitudes among learners.

The Development of Chinese Speaking Skills through Role-Play Activities among First-Year Students Majoring in Chinese in Faculty of Education at Nakhon Sawan Rajabhat University

Wed, 30 Sep 2026 00:00:00 +0700

The purposes of this research were 1) to compare students' Chinese speaking achievement before and after learning through role-play activities, and 2) to study student satisfaction with learning management using role-play activities for developing Chinese speaking skills. The sample comprised 23 first-year students majoring in Chinese, Faculty of Education, Nakhon Sawan Rajabhat University, enrolled in the Basic Chinese course during the first semester of the 2026 academic year, selected using purposive sampling. This study employed a one-group pretest–posttest experimental design. The research instruments included lesson plans based on role-play activities, a 30-item Chinese speaking achievement test, and a five-point Likert Scale satisfaction questionnaire. Data were analyzed using the means, standard deviations, and dependent-samples t-tests.

The research findings were as follows:

1. Students' post-learning Chinese speaking achievement (= 12.87, S.D. = 1.59) was statistically significantly higher than their pre-test achievement (= 7.31, S.D. = 1.91) at the .01 level. This indicates that the instructional process employing role-play activities was effective, helping learners better understand the Chinese speaking course content while promoting communication practice in simulated real-life situations, resulting in effective development of Chinese speaking ability.

2. Overall student satisfaction with learning management using role-play activities was at a high level (= 4.42, S.D. = 0.64). The highest-rated item was that the activities enhanced communication skills (= 4.64, S.D. = 0.60).

A School Administration Model Promoting Learning Management Integrating Teachers’ Local Wisdom of Rong Ta Thi Woven Fabric to Enhance the Career Skills of Students at Rong Ta Thi Wittaya School

Jintana Khamsonjik — Wed, 30 Sep 2026 00:00:00 +0700

This research aims to: 1) study the current conditions and needs; 2) develop a school administration model that promotes learning management integrating teachers' local wisdom of Rong Ta Thi woven fabric to enhance the career skills of students at Rong Ta Thi Wittaya School; 3) experiment with the implementation of the school administration model; and 4) evaluate the school administration model. The research was conducted in 4 steps. Step 1: studying the current conditions and needs with a sample comprising 96 participants, including teachers, school board committee members, parents, students, community leaders, local wisdom experts, and 5 experts. Step 2: developing a school administration model, evaluated by 9 experts. Step 3: experimenting with the use of the school administration model with a sample of 370 participants, including teachers, students, parents, local wisdom experts, community leaders, local entrepreneurs, and experts. And Step 4: evaluating the school administration model with a sample of 268 participants, consisting of teachers, basic education school board committee members, and parents. The research instruments included a questionnaire, a semi-structured interview form, a form for checking the appropriateness of the model and the model usage manual, a teacher competency evaluation form, a student career skills evaluation form, a perception and attitude evaluation form, an interview form on wisdom conservation, a curriculum quality evaluation form, and a model evaluation form. Data were analyzed using means, standard deviations, and content analysis.

The research findings revealed that: 1) the school lacked the integration of career skills into subjects and dedicated budget allocation; stakeholders had high to highest levels of needs for development, particularly regarding career support, weaving and handicraft skills, and learning from local wisdom experts; 2) the developed model consisted of 4 main components: principles and concepts, objectives, management components, and measurement and evaluation, with the management components based on the FABRIC model divided into inputs, processes, outputs, outcomes, impacts, and feedback; 3) teacher competency, student career skills, and curriculum quality were at the highest levels; wisdom conservation was at the strongly agree level; and achievements in the local wisdom of Rong Ta Thi woven fabric received awards ranging from the school level to the national level; and 4) the evaluation results of the model and implementation manual were at the highest level.

Quantum Leadership for School Principals

Sasinat Sriboonruang; Budsabong Promchan , Sombat Dejbamrung — Wed, 30 Sep 2026 00:00:00 +0700

Rapid social, economic, and technological changes in the twenty-first century have created complex, uncertain, and continuously volatile contexts for school administration in Thailand. Traditional mechanistic leadership approaches are increasingly insufficient to respond to such conditions. This conceptual paper aims to present the concept of quantum leadership and analyze its application to the roles of school principals in the Thai context, in order to serve as an academic foundation for principal development and research in educational social sciences. Drawing upon quantum theory, systems theory, and contemporary leadership perspectives, the analysis suggests that quantum leadership can support Thai school administration to become learning organizations, strengthen collaboration among teachers and networks, and sustainably improve student quality.

Strategic Brand Management of International Schools in the Educational Transition Era

Pichaya Sajawasunt; Bussabong Phromchan, Sombat Dejbamrung — Wed, 30 Sep 2026 00:00:00 +0700

This academic article aims to analyze and present an integrated conceptual framework for the brand management of international schools within Thailand's increasingly competitive educational landscape. Employing conceptual analysis, the study draws upon three key theoretical frameworks: brand equity theory, which conceptualizes the brand as a strategic asset that generates customer loyalty and quality perception, service marketing theory, which positions educational institutions as "educational service providers" responsible for managing the learner experience across every touchpoint, and organizational culture theory, which posits that shared values and underlying assumptions of personnel form the foundation of a sustainable brand identity.

The analysis reveals that a school brand is not merely an external image, but a strategic value system that systematically integrates the vision, organizational culture, communication, and learner experience into a coherent whole. The integration of three dimensions: value, service experience, and culture, is critical to building a strong and distinctive brand in the era of educational transition. This article presents practical guidelines for educational administrators seeking to develop a sustainable brand strategy aligned with the context of international schools in Thailand.

Insect Nuisance: A Comparative Perspective on English and Thai Laws

Pedithep Youyuenyong — Wed, 30 Sep 2026 00:00:00 +0700

People, businesses, and industries often claim that their facilities can help preserve the environment, while local authorities generally champion the role of local environmental control for securing nuisance control actions. An insect nuisance is recognized as a significant contributor to unhealthful annoyance or significant disturbance to the public's wellbeing and the enjoyment of their property. When any insects from attractants emanating from people houses and commercial or industrial premises and being prejudicial to health or a nuisance, municipal authorities must go beyond statutory compliance with environmental safeguards for wellbeing and improve the healthy environment inherent in legal regimes will capture greater environmental benefits and reduce fewer risks from sources of insect attractants.

This paper focuses on identifying a comparative perspective on English and Thai laws, highlighting the legal action against the nuisance of both jurisdictions, to lay a foundation for comparing the English and Thai law approaches. Through a documentary review of English and Thai statutes, this paper investigates these approaches reveals significant differences between English and Thai law. This paper addresses the topic in the combination of preventive measures for insect nuisance and statutory insect nuisance controls, specifically, duties of the municipal authorities for investigating complaints and taking actions dedicated to statutory compliance. This paper explores comparative ways in which ideas from English law that could be applied to improve the effectiveness of laws designed to prevent and remedy insect nuisance situations in Thailand and across its local municipalities. Finally, this paper demonstrates either a lack of terminology of insect nuisance in the Thai legal system or unclarified explanation of the legal insect nuisance context.

Border Cities as Learning Economic Corridors for an Aging Society: A Case Study of Prachuap Khiri Khan Province

Supreecha Hiranburana — Wed, 30 Sep 2026 00:00:00 +0700

This academic article aims to propose a development framework for border areas to accommodate demographic dynamics and new economic models. Utilizing a conceptual analysis approach, this study synthesizes four core conceptual pillars: the silver economy, the care economy, human security, and learning cities, alongside an in-depth contextual analysis of the study area. The analysis reveals that amidst the global transition toward a complete aged society, international retirement migration, cross-border labor mobility, and climate change pressures, border towns are no longer merely transit zones, but strategic areas capable of systemic redesign.

Conceptual insights indicate that Prachuap Khiri Khan, a border province with high potential in wellness tourism and historical assets, is highly suitable for transformation into a learning economic corridor. Integrating migrant workers into the care economy and upgrading their skills through learning city mechanisms can simultaneously generate economic value, reduce inequality, and enhance stability and security in border regions. This approach opens new horizons for public policy design that empowers older adults as an economic force and transforms border towns into strategic infrastructure for sustainable development.

The Educational Program Improvement for Innovation and Entrepreneurship Model in Private Vocational Colleges in Chongqing, The People’s Republic of China

Hongmei Zhang, Samrerng Onsampant, Kasinee Sokhu, Piyapun Santaveesuk — Wed, 30 Sep 2026 00:00:00 +0700

This study investigated the current situation, influencing factors, and model development for innovation and entrepreneurship education (I&E) in private vocational colleges in Chongqing. Employing an explanatory sequential mixed-methods design, the research collected quantitative data from 384 students across four institutions and qualitative insights from 13 experts and educational personnel. The findings revealed that although students overall perceived the I&E framework positively (mean = 3.81), significant disparities remained across several dimensions. Innovation and entrepreneurship capabilities, advanced business execution skills, access to innovation funding, and participation in innovation and entrepreneurship competitions were significantly correlated. Furthermore, regression analysis identified international exchange programs as the most consistent predictor of improved problem-solving abilities, market opportunity identification, and mastery of lean entrepreneurship principles, as these programs provided students with broader exposure to entrepreneurial practices, diverse cultural perspectives, adaptability, and greater awareness of global markets dynamics. Based on these findings, an I&E improvement model comprising five core elements was developed: interdisciplinary curriculum integration, practical learning opportunities, experiential learning, a robust mentorship system, and community engagement. Expert validation confirmed the model’s high scientific rigor, applicability (87.69%), innovativeness (90.00%), and operability (92.31%). This study provides a useful framework for policy and practice to cultivate innovation and entrepreneurship talents and strengthen the innovation and entrepreneurship ecosystem in western China.

The Model of Teaching Quality in Higher Education in Guizhou Qiannan University of Science and Technology

Wenyan Liang, Samrerng Onsampant, Theerapong Budsarakoo, Piyapun Santaveesuk — Wed, 30 Sep 2026 00:00:00 +0700

This study aimed to: (1) examine the current status of teaching quality and its affecting factors under existing teaching methods and teaching modes in higher education at Guizhou Qiannan University of Science and Technology, (2) develop a teaching quality model that effectively supports the achievement of quality education goals, and (3) evaluate an integrated model of teaching methods and teaching modes oriented toward quality education. The study employed a mixed-methods design combining quantitative and qualitative approaches. Data were collected through questionnaires, semi-structured interview forms, and expert consultation. Quantitative data were analyzed using descriptive statistics and factor-analytic procedures, while qualitative data were analyzed through content-based interpretation to support model development and explanation. The findings indicated that teaching quality in higher education is a multidimensional construct comprising three major dimensions: basic teaching quality, specialized teaching quality, and developmental teaching quality. Additionally, the proposed integrated model revealed that teaching quality was influenced by interrelated personal, institutional, and contextual factors. These findings provide an empirical foundation for understanding teaching quality and guiding quality-oriented teaching reform in higher education.

The Relationship between Digital Era Leadership of School Administrators and the Operation of Professional Learning Community under Nakhon Sawan Primary Educational Service Area Office 1

Kritsana Thongkaew, Satorn Subruangthong, Supattana Hombubpha — Wed, 30 Sep 2026 00:00:00 +0700

The purposes of this research were to study: 1) the level of digital era leadership of school administrators, 2) the level of the operation of professional learning community, and 3) the relationship between digital era leadership and operation of professional learning community. The sample consisted of 297 school administrators and teachers based on the Krejcie and Morgan’s tables and obtained using stratified random sampling method and simple random sampling method. The research instruments in this research were a questionnaire on the digital era leadership of school administrators with the content validity between 0.67 to 1.00, with the reliability at 0.98, and the discrimination between 0.37 to 0.95 and a questionnaire on the operation of professional learning community with the content validity between 0.67 to 1.00, with the reliability at 0.96, and the discrimination ranging from 0.41 to 0.94. Data were analyzed using means, standard deviations, and Pearson’s product-moment correlation coefficient.

The research findings were as follows: 1. Overall digital era leadership of school administrators was at a high level. When considering each aspect, the highest mean was the digital leadership vision with the highest level, followed by systematic technology utilization in schools was at a high level, while the lowest average was the digital communication competence with a high level, respectively. 2. Overall operation of professional learning communities was at a high level. When considering each aspect, the highest mean was the collaborative partnership with the highest level, followed by the caring community was at a high level, while the lowest average was the shared leadership with a high level, respectively. 3. The relationship between the digital era leadership of school administrators and the operation of the professional learning communities showed a statistically significant high positive correlation (r_xy = .914, p < .01).

The Relationship between Digital Age Leadership and Budget Administration of Small Schools under Nakhon Sawan Primary Educational Service Area Office 2

Nattaphong Pratak, Thanaphat Sonthirak, Teerapod Nabnean — Wed, 30 Sep 2026 00:00:00 +0700

The objectives of this research were to 1) study the level of digital age leadership of school administrators, 2) study the level of budget administration in small schools, and 3) investigate the relationship between digital age leadership and budget administration in small schools. The sample group in this research consisted of 217 school administrators and teachers obtained by using the Krejci and Morgan table and selected by using multi-stage sampling method. The research instruments were the questionnaire on digital age leadership with the content validity at 1.00 and the reliability at 0.97 and the questionnaire on budget administration with the content validity at 1.00 and the reliability at 0.97. The statistics used for data analysis included percentage, mean, standard deviation, and Pearson's product-moment correlation coefficient.

The research findings were as follows: 1. The level of digital age leadership of school administrators in overall was at a high level (= 4.38, S.D. = 0.35), 2. The level of budget administration in small schools in overall was at a high level (= 4.34, S.D. = 0.37), and 3. The relationship between digital age leadership and budget administration of small schools in overall was positive correlation with a high level (r_xy = 0.98).

Policy Recommendations for Formulating Local Development Plans of Subdistrict Administrative Organizations in Nakhon Sawan Province

Thararod Hiraruchira, Khunakorn Kornsing, Wanmarka Gasondokmai — Wed, 30 Sep 2026 00:00:00 +0700

The objectives of this research were to: 1) examine the problems in local development planning, 2) investigate the factors affecting local development planning, and 3) propose policy recommendations for local development planning. This study employed a qualitative research approach. Data were collected through in-depth interviews with 27 participants and focus group discussions with 15 participants.

The research findings revealed that the problems in local development planning consisted of seven major issues: 1) urgent government policies, 2) regulatory inflexibility, 3) budget constraints, 4) infrastructure needs, 5) insufficient public knowledge and understanding, 6) the excessive addition of projects, and 7) project prioritization problems.

The factors affecting local development planning comprised eight aspects: 1) regulatory and legal frameworks, 2) knowledge and understanding of responsible personnel, 3) data, information systems, and empirical evidence, 4) budget availability, 5) public needs, 6) public participation, 7) authority and policies of local administrators, and 8) community leadership.

The policy recommendations for local development planning consisted of four dimensions: 1) policies on harmonizing legal frameworks, regulations, and multi-level policies to enhance operational flexibility; 2) policies on strengthening organizational capacity and resource bases to drive local development plans toward practical implementation; 3) policies on enhancing public participation and integrating community networks in local planning; and 4) policies on strengthening governance structures and strategic decision-making mechanisms in local development planning.