Jitsoonthronchaikul, M., Lomprakhon, C., Herabut, W., Chuerdbunmueng, S., & Benjasri, T. (2019). Challenges in Using Big Data for Analyzing Consumer Behavior. Connexion: Journal of Humanities and Social Sciences, 8(2), 63–76. retrieved from https://so05.tci-thaijo.org/index.php/MFUconnexion/article/view/241039