Jitsoonthronchaikul, M. ., Lomprakhon, C. ., Herabut, W. ., Chuerdbunmueng, S. . and Benjasri, T. . (2019) “Challenges in Using Big Data for Analyzing Consumer Behavior”, Connexion: Journal of Humanities and Social Sciences. Chiang Rai, Thailand, 8(2), pp. 63–76. Available at: https://so05.tci-thaijo.org/index.php/MFUconnexion/article/view/241039 (Accessed: 24 April 2024).