Jitsoonthronchaikul, Muenjit, Chirawut Lomprakhon, Walee Herabut, Surachada Chuerdbunmueng, and Thong Benjasri. “Challenges in Using Big Data for Analyzing Consumer Behavior”. Connexion: Journal of Humanities and Social Sciences 8, no. 2 (December 27, 2019): 63–76. Accessed April 25, 2024. https://so05.tci-thaijo.org/index.php/MFUconnexion/article/view/241039.