Connexion: Journal of Humanities and Social Sciences

The Relationship of Music and Society:

Phiphatphong Masiri — Mon, 10 Jun 2024 00:00:00 +0700

The purpose for writing this article is to explain that “How does music relate to society” the results of the study can conclusion in 3 points: (1) The relationship of music and society. It is something that arises from the need for communication and building relationships among people in society. Social connections can occur in many ways. So, music is involved in creating those social relationships. (2) The influence of social structure. The fact that music is brought into being a part of society. So, music can therefore reflect the structure of society. The influence of social structure has also caused changes in music as well. (3) The power to change of society. The way that music reflects the structure of society, music therefore has social power as if it were the structure of that society. The social power that arises with music. It has been used to change society that is facing various problems in order to create a greater understanding of the relationship between music and society. The author gives examples of musical phenomena occurring in different regions in this explanation by inserting those phenomena into the contents of various parts of this article.

Perceived Social Support and Employee Well-being in Remote Work Settings:

Chou I-WEN — Mon, 27 May 2024 00:00:00 +0700

After the pandemic, companies have begun to pay attention to the issue of workplace loneliness and well-being. This study employs purposive sampling and conducts an online questionnaire survey to investigate the relationship between perceived social support (supervisors’ and coworkers’ support), workplace loneliness, and employee well-being. The participants are 735 Chinese employees of Top 500 Chinese enterprise from the Shandong Province of China. This study uses SPSS 25.0 to analyze the data. The results indicated that higher levels of perceived social support from supervisors and coworkers will lead to lower levels of workplace loneliness, which in turn will improve employee well-being. This study’s results could provide useful insights for human resources departments. This study has the potential to contribute to the understanding of the impact of social support and workplace loneliness on employee well-being and to inform practical interventions to promote employee well-being in the manufacturing industry.

Thailand Museum Pass:

ShawHong SER — Mon, 27 May 2024 00:00:00 +0700

Since early 2000, the growing presence of museums in the tourism sector indicates an exciting milestone that “Museum Tourism” has emerged as one of the major products of cultural tourism in Thailand. New museums such as Museum Siam, Bangkok Arts and Culture Centre, Rattanakosin Exhibition Hall, Thailand Creative & Design Center, and National Science Museum’s Science Square, have been given a strategic role in assisting the development of cultural tourism. The impact the museum has on the cultural tourism sector is also becoming more and more noticeable. In this paper, driven by the researcher’s scholarly interest in museums and their relationship with cultural tourism, the researcher investigates the development of museum tourism in Thailand, particularly in Bangkok, and the specific objectives are twofold (1) To review the development of museum tourism in Thailand, focusing on the evolution of Thailand’s Museum Pass from 2013-2020. (2) To discuss the opportunities and challenges associated with the development of museum tourism in Bangkok. To achieve the research objectives, six knowledgeable informants from the cultural tourism and museum management field in Thailand were engaged as experts for this study. Their insights on museum tourism development in Thailand provide key data for this paper. The collected data suggests that Thailand’s museum tourism holds promise as a growing domain. From its initial involvement with only four museums in Bangkok in 2013, the Muse Pass program expanded its coverage to encompass 64 museums nationwide by 2020. However, it also highlights several areas where enhancements are necessary to fully capitalize on its potential. Such as the potential of museum tourism needs to be more clearly defined and managed. Museum tourism’s marketing and promotion strategy need to be more strategically designed. Key governmental and private agencies need to be more strategic in their partnership and project collaboration. By and large, this paper aims to offer an insightful overview of museum tourism in Thailand, delving into its status while analyzing the opportunities it presents as well as the challenges it faces.

Economic Valuation of Canals and Tributaries’ Water Quality Improvement in Bangkok

Muhammadmunit Phimpraphan, Udomsak Seenprachawong — Mon, 27 May 2024 00:00:00 +0700

This study aimed to analyze and estimate willingness to pay (WTP) and its determinants for the waterway quality improvement by using the samples in five districts of the Bangkok area and also to approximate the economic value of such a program. It is also meant to gauge individuals’ WTP for two scales of area development with three waterway improvement levels divided into six scenarios. Scenarios I, II, and III represent levels 1 (slightly), 2 (significantly), and 3 (completely) of improvement for only the nearest canal. Scenarios IV, V, and VI represent levels 1, 2, and 3 of improvement for all canals in the Bangkok area. The Contingent Valuation Method (CVM) has been deployed to value the proposed scenarios. The data set used in the econometric analysis consists of 626 responses for Single-Bounded Dichotomous Choice (SBDC) and Double-Bounded Dichotomous Choice (DBDC) elicitation formats. As a result, the individuals’ socioeconomic characteristics, which significantly affect the WTP, comprise awareness of the waterways’ quality problems, education, and age. The WTP values in scenarios I to VI, estimated with the SBDC model, are approximately 71.05, 71.51, 121.31, 73.43, 125.45, and 198.05 baht per month per household. However, such values, estimated with the DBDC model, are approximately 75.91, 96.93, 145.39, 111.78, 153.54, and 198.29 baht per month per household. The DBDC model gave a smaller variance of estimated WTP and complied more with the scope test. The total economic value of the improvement program estimated from the individuals’ WTP is approximately 1,093.11 Million baht annually.

The Influencing Resources of Innovation Development Toward Competence-based Organizational Innovation:

Tarittawan Chareanporn, Chanin Yoopetch — Mon, 27 May 2024 00:00:00 +0700

This study aims to study the determinants influencing the development of competence-based organizational innovation within the tourist accommodation sector in Thailand, taking into account both tangible and intangible assets. Employing a qualitative approach inherent to the social sciences, the study elucidates the conceptualization of resources as pivotal factors in instigating competence-based organizational innovation. The research methodology incorporates documentation analysis, semi-structured interviews, and participant observation, facilitating data collection and subsequent content analysis. The research cohort comprises twenty key informants, including business proprietors, general managers, and management-level personnel affiliated with Thailand's tourist accommodation management entities. These stakeholders actively contribute valuable insights into strategies and policies governing competence-based organizational innovation. The selected vital informants represent diverse accommodation enterprises in prominent tourist hubs like Chiangmai, Bangkok, Pattaya, and Phuket. This assortment includes dependent entities franchised under hotel chains and independent establishments, graded between 3 to 5 stars based on service tiers.

The study identifies two overarching categories of resources influencing competence-based organizational innovation in the tourist accommodation sector: tangible and intangible resources. Tangible resources encompass financial and physical assets, with financial components encompassing annual budget allocations, house floats, petty cash, and monetary credit. Physical resources include facilities, amenities, property structures, business locations, and networking with business partners. Furthermore, intangible resources are delineated into human, organizational, technological, regional, and intangible assets. Human resources comprise product and service knowledge, technological insight, expertise, problem-solving skills, teamwork proficiency, and a positive attitude. Organizational resources encompass structural aspects, management style, planning processes, innovative policies, organizational culture, learning, knowledge sharing, and data management. Technological resources span updated information technology, personnel with technical expertise, databases, and equipment. Regional resources consider natural and human-made elements within the locale, such as scenery, weather, art, culture, traditions, and infrastructure. Finally, intangible assets encompass industrial property, copyright, brand image, and brand values. In conclusion, the study underscores Thailand’s tourist accommodation organizations’ proactive management and augmentation of tangible and intangible resources to cultivate competence-based organizational innovation. Acknowledging the inherent value of these resources emerges as imperative for sustaining and advancing operational efficacy in the competitive landscape of the tourism industry.

The China’s Public Policy Implementation of the Local Government of the Xinjiang Uyghur Autonomous Region towards Human Rights Issues in Xinjiang

Weimin Wang, Pornpawis Lhapeerakul — Mon, 27 May 2024 00:00:00 +0700

This research article aims to investigate the realities surrounding human rights issues in Xinjiang and the actions of the Chinese government through the public policies of local self-governance in Xinjiang Uygur Autonomous Region. The study employs a documentary research approach, analyzing academic and official documents (white papers) to present accurate and fair information on the human rights situation in Xinjiang and the Chinese government’s actions through its local self-governance public policies in Xinjiang Uygur Autonomous Region, ensuring the proper protection and recognition of human rights.

The research findings indicate that over a span of more than 70 years, since the establishment of the People’s Republic of China, the Chinese government has adhered to the concept of human rights with a focus on placing “the people at the center.” The government has implemented public policies through the local government of Xinjiang to recognize and develop the well-being of people of all ethnicities in Xinjiang. This is done to continuously enhance the protection of the human rights of people from diverse ethnic backgrounds in Xinjiang. The implemented policies can be categorized into five aspects: ensuring effective protection of people’s rights to life, promoting self-governance at the regional ethnic level, reinforcing the commitment of local governments to development philosophies centered on the people, placing significant importance on the inheritance and protection of the rich cultural heritage of all ethnic groups, and pursuing a policy of religious freedom in full measure at the local government level.

The Service Experience Designed Factor Affecting Customer Loyalty:

Tarittawan Chareanporn, Tipavinee Suwanwong Rodbundith, Boontip Boonbumroongsuk — Mon, 10 Jun 2024 00:00:00 +0700

This study aims to identify service experience design factors affecting patient loyalty in the Thai healthcare industry. This study adopted a quantitative approach to the research process. With quantitative research, online questionnaires and on-site surveys are used. The sample of this study was 385 respondent’s healthcare business customers. The analysis included frequency, mean, percentage, standard deviation, and multiple regression analysis. The findings of this study showed that all five service experience design factors affected customer loyalty in the healthcare business in Thailand, with a strong level of agreement. There are (1) identifying touchpoints throughout the organization, (2) evaluating customer experiences at each touchpoint, (3) designing unique experiences, (4) operations and performance measurement, and (5) enhancing experiences into beautiful memories. In addition, the results of the study indicated that the overall experience of service users varies significantly, affecting loyalty in the healthcare industry from health examination services in terms of (1) Repeat service usage, (2) Product loyalty, and (3) Word-of-mouth recommendations with statistical significance (p-value < 0.001). The study’s findings showed that the service experience factors affected customer loyalty to the healthcare business in Thailand.

Exploring the Dynamics of Film-Induced Tourism: Impact, Opportunities, and Challenges Towards More Sustainable Practice in Thailand

Kulrisa Srisangkaew — Wed, 10 Jul 2024 00:00:00 +0700

Film-induced tourism has gained significant attention over the last decade and greatly impacts the economics of many destinations. Nevertheless, it can generate negative impacts in terms of environmental dimension and sociocultural impact. This academic article discusses the benefits and costs of film-induced tourism and how it can be managed and controlled to maximize positive impact and minimize negative impact in the economic, environmental, and sociocultural dimensions. The stakeholders are also evaluated for their role in enforcing effective planning, implementation, and controllable results.

The article investigates the influence of Thai films on tourism, which can be divided into three main areas: economic, social, and environmental impacts. Lastly, the Thai film tourism management framework highlights the involvement of stakeholders, pre-production planning, sustainable production, responsible marketing, tourism experience management, and long-term sustainability to ensure the sustainable growth and preservation of Thai culture and natural resources.