ZHOU, Q. The Impact of Emotional Transfer from Virtual Spokespersons on Hotel Customers’ Repurchase Intention: The Mediating Role of Positive Emotions and Customer Satisfaction. Maejo Business Review, Chiang Mai, Thailand, v. 7, n. 2, p. 1–22, 2025. DOI: 10.14456/mbr.2025.7. Disponível em: https://so05.tci-thaijo.org/index.php/MJBA/article/view/279134. Acesso em: 1 ต.ค. 2026.