HAO, X.; สัมฤทธิ์สกุล ช.; ยศบุตร อ.; วรุณกูล ศ. Boosting Organic Vegetable Sales Through Live Streaming: Insights from the SOR Model. Maejo Business Review, Chiang Mai, Thailand, v. 7, n. 2, p. 23–55, 2025. DOI: 10.14456/mbr.2025.8. Disponível em: https://so05.tci-thaijo.org/index.php/MJBA/article/view/279840. Acesso em: 1 ต.ค. 2026.