MANODAMRONGSAT, P. FACTORS INFLUENCING STICKY COST BEHAVIOR. Phranakhon Rajabhat Research Journal : Humanities and Social Sciences, [S. l.], v. 19, n. 2, p. 299–312, 2024. Disponível em: https://so05.tci-thaijo.org/index.php/PNRU_JHSS/article/view/272928. Acesso em: 1 oct. 2026.