พานิชสกุล ศ.; ศศิธนากรแก้ว ศ. CONTENT MARKETING PROCESSES OF LIVERPOOL FC’S OFFICIAL FACEBOOK PAGE IN THAILAND FOR BUILDING CUSTOMERS’ ENGAGEMENT AND LOYALTY TO LIVERPOOL FC. Phranakhon Rajabhat Research Journal : Humanities and Social Sciences, [S. l.], v. 14, n. 1, p. 270–289, 2018. Disponível em: https://so05.tci-thaijo.org/index.php/PNRU_JHSS/article/view/114588. Acesso em: 1 oct. 2026.