รอดยิ้ม ช. and พิริยะเวชากุล โ. (2018) “KEY ELEMENTS IN DEVELOPING MARKETING POTENTIAL OF OTOP PRODUCTS IN THE AEC MARKET”, Phranakhon Rajabhat Research Journal : Humanities and Social Sciences, 14(1), pp. 103–123. available at: https://so05.tci-thaijo.org/index.php/PNRU_JHSS/article/view/105265 (accessed: 24 September 2026).