Jitsupa, S., P. brahmaputra, and P. Sangsomboon. “AN ANALYSIS OF THE MARKETING MIX (7PS) INFLUENCING THE DECISION TO PURSUE STUDIES IN THE AVIATION SERVICE INDUSTRY PROGRAM AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI”. Phranakhon Rajabhat Research Journal : Humanities and Social Sciences, vol. 21, no. 1, June 2026, pp. 92-107, https://so05.tci-thaijo.org/index.php/PNRU_JHSS/article/view/283350.