Phranakhon Rajabhat Research Journal : Humanities and Social Sciences

French Political System: Stability Under Conflict

Shanasuek Wisetchai — 2026-10-14

This article examines French politics and government through the development of political institutions from the First Republic to the Fifth Republic, with particular emphasis on the relationship between the structure of political power, executive continuity, and regime stability. The analysis finds that the French political system prior to 1958, especially during the Third and Fourth Republics, faced significant constraints arising from governments’ dependence on parliamentary support and shifting political alliances, which affected executive continuity and the capacity to pursue policies consistently. The 1958 Constitution restructured political power by strengthening the executive while retaining the principle of governmental responsibility to parliament. This arrangement developed into a semi-presidential system in which the president, the prime minister, and parliament possess different sources of authority, and the relative distribution of power may shift according to electoral outcomes and the composition of the parliamentary majority, particularly during periods of cohabitation. The article argues that the stability of the Fifth Republic does not mean the absence of political conflict. Rather, it rests on the capacity of political institutions to accommodate shifts in power, conflicts among political actors, and changes of government within a common constitutional framework, while preserving executive continuity, parliamentary oversight, and electoral accountability.

BASIC LEGAL KNOWLEDGE REGARDING TRANSNATIONAL TRAFFICKING IN HUMAN BEINGS FOR THE PURPOSE OF ORGAN REMOVAL

Nongsiranart Kusonvong — 2026-10-14

This academic article on basic legal knowledge regarding transnational trafficking in human beings for the purpose of organ removal is an offshoot of research on criminal compulsory measures on the investigation of transnational trafficking in human beings for the purpose of organ removal. Its purpose is to make it easier for the general public to understand human trafficking laws and to open up new perspectives on organ trafficking laws, which are only small part of human trafficking laws. Furthermore, this article will explain that organ trafficking is not a typical crime, but rather international organ trafficking involving transnational criminal organizations or the gray market, which also endangers the lives of patients.

IMPROVING THAI DANCE HERITAGE CURRICULUM USING THE PDCA CYCLE TO ENHANCE LEARNER COMPETENCIES AND PROMOTE THE SUSTAINABILITY OF THAI DANCE HERITAGE IN THE DYNAMICS OF MODERN SOCIETY

Nisakorn Boonlert — 2026-10-14

This academic article aims to achieve five objectives: 1) analyze the curriculum structure, problems, and limitations of Thai performing arts curricula at the tertiary level through a synthesis of diverse sources including curricula, research studies, academic articles, and related policies; 2) analyze the impact of modern social contexts on learning and preserving Thai performing arts; 3) build learner competencies and maintain cultural heritage sustainability through the PDCA (Plan-Do-Check-Act) cycle; 4) connect Thai performing arts curriculum development with Competency-Based Education (CBE) and Cultural Sustainability (CS) concepts; and 5) present a conceptual framework or strategic model for improving Thai performing arts curricula that can be practically applied.

The synthesis reveals that some Thai performing arts curricula at the tertiary level still have gaps in systematically integrating knowledge from other disciplines. Although some institutions have already begun to utilize technology and the creative economy. This article does not claim that all Thai dance curricula are outdated; rather, it proposes a systematic framework to help existing curricula develop continuously. The recommendations include applying the model in educational institutions, developing teacher capacity, building collaborative networks, integrating digital technology and creative economy concepts into learning, and promoting policy initiatives to support sustainable Thai dance curriculum development.

USING THE QUIZLET APPLICATION TO DEVELOP THE PRONUNCIATION AND VOCABULARY MEANING RETENTION ABILITIES OF GRADE 8 STUDENTS

Prathana Padungpote — 2026-10-14

This study aimed to 1) examine students' English vocabulary pronunciation and meaning retention, 2) compare these abilities before and after using the Quizlet application, and 3) investigate students' satisfaction with the intervention. The target population comprised 16 eighth-grade students at Ban Fang Teun School, Phan District, Chiang Rai Province, during the second semester of the 2024 academic year, selected through purposive sampling. Research instruments included 1) lesson plans using Quizlet, 2) pretest and posttest assessments, and 3) a satisfaction questionnaire.

The findings revealed that: 1) students' pronunciation ability (P = 84.53) and vocabulary meaning retention (P = 88.59) were at excellent levels, with overall performance at P = 86.56; 2) post-intervention scores were significantly higher than pre-intervention scores at the .05 level; and 3) students' satisfaction was at the highest level ( = 4.74, S.D. = 0.08).

PATTERNS, PERFORMANCE ELEMENTS, AND ROLES OF CREATIVE THAI DRAMATIC ARTS IN THE 21st CENTURY

Theerata Numcharoen — 2026-10-14

This study, entitled Patterns, Performance Elements, and Roles of Creative Thai Dramatic Arts in the 21st Century, forms part of a broader research project, Future Scenarios of Creative Thai Dramatic Arts in the 21st Century: Paradigms and Social Contexts. The study aims to analyze and synthesize the patterns, performance elements, and roles of creative Thai dramatic arts in the contemporary era. A mixed-methods research design was employed, integrating qualitative and quantitative approaches. The qualitative component utilized documentary research, examining published documents and video media related to creative Thai dramatic performances. A total of 196 works were collected and analyzed using content analysis to identify dominant performance patterns and characteristics. The quantitative component involved data classification, categorization, and frequency analysis, which were systematically synthesized and interpreted to explore relationships among variables and generate research conclusions.

The findings indicate that the predominant pattern of creative Thai dramatic arts in the 21st century is grounded in traditional folk performance conventions, reflecting the integration of cultural heritage and local wisdom into contemporary artistic expressions. In terms of performance elements, narrative content most frequently depicts aspects of everyday life, livelihoods, local wisdom, traditional practices, and community occupations. Performance styles primarily employ Thai classical dance vocabulary, traditional gesture language, and interpretative acting techniques. Musical accompaniment typically consists of newly composed instrumental music combined with folk musical traditions, often without vocal lyrics. Costumes predominantly reflect folk or commoner styles, while stage props are frequently newly created or designed to emulate natural forms. Performances generally involve both male and female performers.

Regarding its roles, creative Thai dramatic arts in the 21st century primarily function as a medium for cultural preservation and transmission. Beyond their entertainment value, these creative works also serve as a cultural bridge connecting Thailand’s cultural heritage with contemporary social contexts. The findings highlight the adaptive capacity of creative Thai dramatic arts to evolve within increasingly globalized cultural environments.

Development of Innovative Communication of Thai Phuan Identity Food through Community Participation

Nathanan Wiriyawit — 2026-10-14

This research objection was to study the innovative communication of Thai Phuan food identity through participatory approaches within the community of Tambon Koh Wai, Pak Phli District, Nakhon Nayok Province. This study employed participatory action research utilizing both quantitative and qualitative methods. Data were collected through interviews with 11 individuals—including community leaders, local experts, and representatives from relevant public and private agencies—as well as through a community group meeting involving 30 participants and a survey of 400 tourists in Bangkok. The result found that Thai Phuan community in Nakhon Nayok Province has a distinctive Thai Phuan food identity, Pla Ra (particularly fermented fish paste) which they call "Pla Dae Phuan." This is because the Thai Phuan people migrated from Xieng Khouang, Lao People's Democratic Republic about 200 years ago and bringing their cultural identity include their cuisine. Therefore, the Thai Phuan people of Nakhon Nayok Province favor to have Pla Dae, which has a recipe and flavor different from Isaan region recipe. It is a staple food in the Phuan people's households. Thai Phuan cuisine is often only found at traditional religious ceremonies and limit its popularity among tourists. Therefore, the community had group meetings to design innovative communication strategies. The conclusion was to produce promotional materials about Pla Dae Phuan to introduce to tourists and promote tourism and including innovative communication through the design of characters or food characters that can represent the unique identity of Thai Phuan cuisine. This serves as a model for modern communication that aligns with contemporary communication trends.

The Influence of Quality of Work Life on Work Happiness of Employees in a Television and Digital Media Service Company

Jakkrapan Kittinorarat — 2026-10-14

This research aimed to (1) examine the levels of quality of work life and work happiness of employees, and (2) investigate the influence of quality of work life on work happiness of employees in a television and digital media service company. The sample comprised 400 employees selected through convenience sampling. Data were collected using a questionnaire and analyzed with descriptive statistics and multiple regression analysis.

The results revealed that the overall quality of work life was at a high level, whereas work happiness was at a moderate level. Four dimensions of quality of work life, namely social integration, adequate and fair compensation, opportunity to use and develop capacities, and growth and security, significantly influenced work happiness at the .05 level and jointly explained 43.8 percent of its variance. The study recommends that the organization prioritize social integration, which exerted the strongest influence, together with establishing a fair compensation system, promoting opportunities for capability development, and providing clear career advancement paths.

The Proposal for Tourism Management and Conservation for Local cultural Heritage of Si Roi Temple, Wiset Chaichan District, Ang Thong Province

Panot Asawachai — 2026-10-14

This research aimed to review (1) the heritage values and cultural significance of Si Roi Temple, and (2) the potential to promote Si Roi Temple as a cultural heritage tourism destination of Ang Thong province. Critical to the aims was the assumption of acknowledging the importance of promoting better understanding for tourists and community of the place, the associated role of conservation management plans, cooperation between the stakeholders, and appropriate interpretation and presentation of heritage resources. Si Roi Temple is a valuable historic site that still maintains its cultural significance which is one important key factor to indicate why such place is worth conserving. This temple is located in Wiset Chaichan district, Ang Thong province. The temple is a temple for memorial for the sacrifice of the local heroes. Khun Rong Palad Chu was the man who led 400 soldiers in a determined but doomed assault against Burmese invaders in 1759. Nowadays, It is renowned for its enormous statue of a seated Buddha image called "Luang Pho To" which is one of the most important Buddha image of the province. However, there are no management plans to promote cultural heritage tourism and conserve cultural heritage significance in Si Roi Temple today. There is, therefore, a need to provide better understanding of the temple’s significance to tourists through the inception of management plans which will provide for tourism, conserve the significance of cultural heritage values, and also enhance community involvement as well as providing economic benefit. Proposed management plan for cultural heritage tourism at Si Roi Temple and its communities is also proposed for creating sustainable tourism.

THE ANALYSIS OF HEROIC CHARACTERISTICS IN PETER PEVENSIE

Sarawut Boonruk — 2026-10-14

This present study aimed to explore Peter Pevensie’s heroic characteristics, quests that he encountered in the movie, and his hero portrayal in the movie. For this reason, The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe movie was employed as the main data for analysis. The study was analyzed through heroic characteristics framework (Stillman, 1977). The critical lens of literary work was employed to analyze Peter’s heroic characteristics. Researcher’s diary was employed to summarize and analyze his heroic characteristics. The findings showed that he demonstrates core heroic characteristics such as responsibility, fairness, protectiveness, moral judgement, leadership, courage, caregiving and emerging bravery. Meanwhile, he faces various heroic quests, e.g. escaping the White Witch’s forces, receiving sacred weapons, defeating Maugrim, joining Aslan’s army. The movie portrays him as a dynamic hero whose confidence grows through guidance, experience, moral commitment. Overall, his character represents a classic growth-hero model is formed through trials and mentorship.

TRANSLATION AND VALIDATION OF THE THAI VERSION OF THE ACADEMIC SELF-REGULATION SCALE (ASRS) AMONG THAI UNIVERSITY STUDENTS

Apinya Changsanoh — 2026-10-14

The present study aimed to translate and validate the Thai version of the Academic Self-Regulation Scale (ASRS) among Thai university students. The original ASRS was translated using a forward–backward translation procedure in accordance with established guidelines and reviewed by bilingual experts. A total of 900 Thai undergraduate students participated in the study. Of these, 200 participants were randomly selected for exploratory factor analysis (EFA), while the remaining 700 participants were used for confirmatory factor analysis (CFA). Exploratory Factor Analysis (EFA) was conducted to examine the underlying factor structure of the Thai ASRS. The results supported a clear five-factor structure with all factor loadings exceeding .50 and satisfactory communalities. The scale demonstrated excellent internal consistency reliability (α = .95). Confirmatory Factor Analysis (CFA) was subsequently performed to further evaluate the construct validity of the Thai ASRS within a comprehensive measurement model that included theoretically related constructs. The measurement model demonstrated good fit to the data, "x" ^"2" /df = 2.598, CFI = .951, TLI = .946, and RMSEA = .048. Convergent validity of the Thai ASRS was further supported by significant positive correlations with academic self-efficacy and gratitude, and a significant negative correlation with academic procrastination. Overall, the findings indicate that the Thai version of the ASRS possesses sound psychometric properties and is a valid and reliable instrument for assessing academic self-regulation among Thai university students.

The Impact of Songs by the Band Bodyslam on the Enhancement of Emotional Competencies among Student Pilots in the Commercial Pilot License Course

Pawaris Anusornphanich — 2026-10-14

This qualitative research employed participant observation, in-depth interviews, field notes, and documentary research. The objectives of the study were: (1) to examine the role of songs by the band Bodyslam in relation to the emotional competencies of the Commercial Pilot License Course, and (2) to explore the context of using music as a motivational support tool in commercial pilot training. The study aimed to analyze the multidimensional roles of music as a supportive instrument for enhancing the emotional competencies of the Commercial Pilot License Course. The findings, derived from interview transcription and song content analysis, revealed a clear connection between the influence of Bodyslam’s songs and the enhancement of emotional competencies among undergraduate commercial pilot cadets. The most frequently mentioned and popular songs included: (1) Chiwit Pen Khong Rao (Life Is Yours), (2) Khwam Chuea (Believe) (feat. Add Carabao), (3) Saeng Sut Thai (The Final Light), (4) Chiwit Yang Khong Suai Ngam (Life is Still Beautiful), (5) Ruea Lek Khuan Ok Chak Fang (A Small Boat should leave the shore), (6) Siao Winathi (A Split Second), (7) Thang Klap Ban (The Way Home), and (8) Bodyslam. Content analysis indicated that these songs positively influenced emotional competencies across multiple dimensions, including emotional mindfulness, positive affect and motivation enhancement, reduction of negative perspectives, emotional awareness, and emotional regulation, adaptation, and management. These competencies are essential for learning and flight training within the context of commercial aviation.

DEVELOPMENT OF A PROTOTYPE SUSTAINABLE TOURISM COMMUNICATION SKILLS PROGRAM FOR ENTREPRENEURS IN PHATTHALUNG PROVINCE

Opal Surarak — 2026-10-14

This study aimed to 1) examine the characteristics of tourism and tourism communication in Phatthalung Province, 2) synthesize sustainable tourism communication skills for entrepreneurs based on relevant concepts and theories, and 3) develop a prototype sustainable tourism communication skills program for entrepreneurs in Phatthalung Province. This qualitative study employed documentary research to analyze and synthesize relevant concepts, theories, documents, and previous studies for the development of a prototype program. The findings showed that tourism in Phatthalung is grounded in natural resources, culture, local ways of life, local identity, and community-based tourism, while tourism communication involves communicating local values, storytelling, digital media use, and interaction with tourists. The synthesis identified four communication skill areas: 1) content competence, 2) creativity, 3) digital media use, and 4) communicative behavior. These skills were subsequently developed into a four-module prototype program comprising sustainable tourism communication content development, creativity and tourism storytelling, digital media use for sustainable tourism communication, and interaction design and tourist behavior guidance. The prototype program is intended to strengthen entrepreneurs’ abilities to communicate local values and identity, create meaningful tourism content, use digital media appropriately, manage tourist expectations, and promote responsible practices toward natural resources and local communities. As a conceptual prototype, the program will be validated and piloted with the target group in the subsequent phase of the research.

21st Century Skills Development with Concept Maps : A Case Study of Criminal Law

ATCHARA PRAPHAIPHAK — 2026-10-14

The purpose of this study is to 1) investigate about the concept mapping design and implementation for learning How to summarize content in Criminal Law among Public Administration students, while aims at 2) measuring their learning achievement through that concept mapping towards developing their 21st-century skills in Crimin al Law. This study was a participatory action research methodology with 35 second-year students majoring in Public Administration, Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University. The research instruments were a concept map quality assessment rubric, criminal law achievement test, and 21st century skills assessment form. Data were analyzed through content analysis, percentage, mean and standard deviation.

The results shown that: 1) on concept map design of Criminal Law summary content the students having ability to link facts and legal principles were very good, with as many as 80% of the student get category satisfactory performance. The improvement in legal reasoning skills was substantial, increasing from 48.2 to 89.6 points. 2) Mean Learning Achievement in 21st century skills development through concept mapping, critical thinking skills were improved by 51.6%, problem-solving skill improved at 45.1% and creative thinking improved by 45.7%. 38.4% improvement in lifelong learning skills; and very impressively, 85.7% of students could revise their work based on feedback using a growth mindset. Efficient learning is evident from the 37.8% reduction in case study reading time along with a 35.5% increase in comprehension. These results show that learners are not passive recipients of knowledge, instead they have become active constructors of such knowledge.

MANAGEMENT OF ELDERLY ALLOWANCE IN KHLONG SAM SUBDISTRICT ADMINISTRATIVE ORGANIZATION, KHLONG LUANG DISTRICT, PATHUM THANI PROVINCE

Daraphon Tanasrisanguan — 2026-10-14

The objectives of this research were to examine: (1) the management of the elderly living allowance, (2) the factors influencing the management of the elderly living allowance, and (3) the proposed guidelines for managing the elderly living allowance in Khlong Sam Subdistrict Administrative Organization, Khlong Luang District, Pathum Thani Province. The study employed a mixed-methods approach. The quantitative data were collected through questionnaires distributed to 398 elderly residents in Khlong Sam Subdistrict, selected using stratified random sampling based on proportional allocation. The qualitative data were obtained through in-depth interviews with key informants, including the mayor, the chief executive, and deputy executives of the Subdistrict Administrative Organization. The statistical tools used for data analysis included frequency, percentage, mean (𝑥̅), standard deviation, t-test, F-test, and Pearson’s correlation coefficient. Qualitative data were analyzed through content analysis and interpretative summary. The research findings revealed that: (1) the aspect of life completeness was rated at the highest level (𝑥̅ = 4.96); (2) social security was also rated at the highest level (𝑥̅ = 4.90); (3) hypothesis testing showed no significant differences in opinions on elderly allowance management across different personal factors, while the physical condition factor had a high positive correlation with allowance management (r = .722**); and (4) some elderly individuals faced housing problems due to the lack of consistent care from family members, and some expressed a preference for residing in welfare institutions.

ENTREPRENEURIAL LEARNING OUTCOMES FROM BUSINESS MODEL CANVAS–BASED LEARNING AMONG NON-BUSINESS UNDERGRADUATE STUDENTS

Suebwong Kalawong — 2026-10-14

This study aimed to 1) assess entrepreneurial learning outcomes following learning management using the Business Model Canvas and 2) compare entrepreneurial learning outcomes between students with and without income-generating experience. The sample consisted of 28 non-business students who were selected using a non-probability sampling method through convenience sampling. The research instrument was a questionnaire on entrepreneurial learning outcomes, comprising three dimensions: 1) business understanding, 2) analytical and application skills, and 3) confidence in becoming an entrepreneur. The data were analyzed using descriptive statistics and an independent-samples t-test at a statistical significance level of .05. The results showed that most of the participants were from the Political Science program, followed by Law, Design, and Business English. Most students were first-year students (46.4%), followed by second-year students (42.9%) and third-year students (10.7%). Regarding income-generating experience, the majority of students had previous income-generating experience (64.3%), while 35.7% had no such experience. Overall, the entrepreneurial learning outcomes were at a high level (M = 4.07, SD = 0.99). When considered by dimension, business understanding was at a high level (M = 4.07, SD = 0.93), analytical and application skills were at a high level (M = 4.08, SD = 1.06), and confidence in becoming an entrepreneur was also at a high level (M = 4.06, SD = 0.98). Furthermore, students with income-generating experience had higher mean scores than those without such experience across all three dimensions: business understanding (t = 0.93, p = .368), analytical and application skills (t = 1.56, p = .144), and confidence in becoming an entrepreneur (t = 0.62, p = .550). However, no statistically significant differences were found in any of the three dimensions at the .05 significance level.

The Influence of Public Stigma, Self-Stigma, and Self-Esteem on Attitude Toward Seeking Professional Psychological Help among Thai University Students: A Conditional Mediation Model

Santhosh Ayathupady Mohanan — 2026-10-14

This study investigated the mediating role of self-stigma in the association between public stigma and attitude toward seeking professional psychological help (ATSPPH) among Thai university students. It also investigated whether the effect of public stigma on self-stigma is moderated by self-esteem. A total of 206 students from 4 universities in Bangkok participated in this study. Valid and reliable questionnaires were used to measure the variables, and the internal consistency reliability of these scales based on the current sample ranged from .80 to .89. A moderated mediation path model with self-stigma as the mediator and self-esteem as the moderator was analyzed applying Process Macro. The results supported a moderated mediation effect of public stigma on Thai university students’ attitude toward seeking professional psychological help. When self-esteem is low (-1 SD), self-stigma does not mediate the relationship between public stigma and ASPPH (B = .0082, SE = .0324, LLCI= -.0555, ULCI= .0733). At high self-esteem level (+1 SD), the indirect effect (B = -.1098, SE = .0458, LLCI= -.2097, ULCI= -.0294) is larger compared to the moderate self-esteem level (B = -.0508, SE = .0280, LLCI= -.1092, ULCI= -.0005). The results are discussed in connection with the cultural and social background of the Thai university students.

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, DIGITAL COMPETENCE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE OF EMPLOYEES IN NATURAL GAS PROCESSING AND NATURAL GAS TRANSMISSION OF UPSTREAM PETROCHEMICAL INDUSTRY COMPANY IN THE EASTERN ECONOMIC CORRIDOR

Jirawuti Mahayothin — 2026-10-14

This study aimed to examine the levels of transformational leadership, digital competence, work environment, and employee performance, and to investigate the direct and indirect effects of these variables on employee performance in a primary petrochemical company located in the Eastern Economic Corridor (EEC) development project. The sample consisted of 300 employees working in gas separation and natural gas transmission pipeline operations, selected through proportionate stratified random sampling. Data were collected using an online questionnaire. Descriptive statistics were used for data analysis, and hypotheses were tested using Structural Equation Modeling (SEM). The results indicated that the key variables were overall at high to very high levels, with employee performance at the highest level ( = 4.63, SD = 0.32). The model demonstrated acceptable fit to the empirical data (χ²/df = 2.004, CFI = 0.958, RMSEA = 0.058). Employee performance was positively and directly influenced by transformational leadership (β = 0.25), digital competence (β = 0.21), and work environment (β = 0.46), with statistical significance at the 0.01 level. The model explained 57% of the variance in employee performance (R² = 0.57). In addition, transformational leadership had indirect effects on employee performance through digital competence (IE = 0.090) and through work environment (IE = 0.294), and showed the highest total effect (TE = 0.63).

Keywords: Transformational leadership, Digital competence, Work environment, Employee performance, Petrochemical industry

LEARNER-CENTERED TEACHING ON STUDENTS’ ENGAGEMENT AND LEARNING MOTIVATION: THE MODERATING ROLE OF ACADEMIC SELF-EFFICACY

Juan Rodrigo Del Villar — 2026-10-14

This study examined the impact of learner-centered teaching practices on students’ engagement and learning motivation, with academic self-efficacy modeled as a moderating variable. Anchored in Self-Determination Theory, Expectancy–Value Theory, and Social Cognitive Theory, the study employed a quantitative, cross-sectional, explanatory-correlational design. Survey data were collected from 300 undergraduate students enrolled in Thai, bilingual, and international university programs. Validated instruments with strong reliability and acceptable construct validity were used to measure learner-centered teaching, academic self-efficacy, engagement, and motivation. Data were analyzed using descriptive statistics, Pearson correlations, group comparisons, regression analyses, and moderation modeling. Results indicated that learner-centered teaching practices were strongly and positively associated with both engagement and motivation, accounting for a substantial proportion of the variance in these outcomes. Although statistically significant demographic differences were observed, the effect sizes were small, suggesting limited practical importance compared with instructional factors. Moderation analyses revealed that academic self-efficacy significantly strengthened the relationships between learner-centered teaching and both engagement and motivation (interaction β = .15–.17), indicating that learner-centered practices are more effective among students with higher academic confidence. Overall, the findings support a conditional instructional model in which engagement and motivation are highly responsive to pedagogical design, and their magnitude depends partly on students’ self-beliefs. While the cross-sectional, self-report design limits causal inference, the results underscore the pedagogical value of integrating learner-centered strategies with interventions that enhance academic self-efficacy in higher education.

GUIDELINES FOR DEVELOPING THE OPERATIONAL POTENTIAL OF THE PHUN VILLAGE COMMUNITY ENTERPRISES, KHLONGSAMWA DISTRICT, BANGKOK

Sasima Fakkhong — 2026-10-14

The objectives of this research were to study 1) the factors affecting the operational performance of community enterprises and 2) to identify guidelines for enhancing the operational potential of the Phun Village Community Enterprise, Khlongsamwa District, Bangkok. A mixed-methods research design was employed, questionnaires, in-depth interviews and focus group as research instruments. The population and sample consisted of 15 members of the Phun Village Community Enterprise, Khlongsamwa District, Bangkok and 31 key informants. Quantitative data were analyzed using percentage, mean, standard deviation, and multiple regression analysis, whereas qualitative data were analyzed through content analysis. The findings revealed that marketing factors and social and community factors significantly influenced the operational potential of the Phun Village Community Enterprise, Khlongsamwa District, Bangkok at the 0.05 level of statistical significance. Furthermore, three key approaches were identified for enhancing the enterprise’s operational potential 1) production management should focus on improving product quality and ensuring compliance with established standards. 2) marketing should emphasize expanding customer reach and increasing online marketing channels. And 3) participation should be promoted to strengthen community engagement and support the sustainable development of the community enterprise.

THE ROLE OF ICT IN SHAPING STRATEGIC COMPETITIVENESS OF PRIVATE UNIVERSITIES

Supon Phrommaphan — 2026-10-14

The objectives of this research are as follows: (1). To study the strategic potential in the application of Information and Communication Technology (ICT) in private universities. The study categorizes this potential into four key dimensions: 1). Information Technology strategy, 2). Capability in the use of information technology, 3). Effectiveness of information products, and 4). The utilization of outcomes derived from information and communication technology to support the achievement of organizational goals; and (2) To compare the levels of ICT utilization strategies adopted by individual private universities in their strategic management practices. The research findings reveal that, overall, the strategic potential in the use of Information and Communication Technology among private universities is at a high level. The dimension with the highest mean score is information technology strategy, followed by capability in the use of Information Technology and the Effectiveness of information products. The utilization of ICT outcomes to achieve organizational goals records the lowest mean score; however, it remains at a high level as well. Furthermore, the results indicate that there are statistically significant differences in the strategic potential of ICT utilization among private universities at the 0.05 level of significance (F-Test = 7.223, P-Value < 0.01). These findings underscore that, in shaping strategic competitive directions, private universities must place greater emphasis on enhancing the effective and tangible utilization of ICT outcomes in order to strengthen sustainable competitive advantage amid technological change in the digital era.