Phranakhon Rajabhat Research Journal : Humanities and Social Sciences

DIGITAL TRANSFORMATION KEY COMPONENTS OF HOTEL MANAGEMENT IN EDUCATIONAL INSTITUTIONS

Phongphoom Sornchomkeaw — 2025-12-29

In the era of digital transformation, various organizations are facing challenges in struggling to keep pace with these changes, including the impact of the coronavirus (COVID-19) pandemic affecting all sectors. Organizations must confront the New Normal approach and adapt to digital technology and various technologies. Many academics believe that digital transformation capability is a crucial key that will help organizations navigate through changes rapidly. Educational institution hotels are established to serve as practical training for students in hotel management, or related fields, providing them with the expertise to run hotel businesses. This serves as venues for Cooperative and Work-Integrated Education (CWIE). Furthermore, these hotels operate as business entities, generating substantial revenue for their affiliated educational institutions. Therefore, organizations must adapt and elevate their capabilities to remain competitive in the business landscape during the digital transformation era.

This article is a comprehensive review and synthesis of the literature on the concept of digital transformation, the application of digital technology in the hotel industry, and the management of educational institution hotels. The objective is to identify the components of digital transformation that impact educational institution hotels, enabling administrators to make informed decisions and prepare their organizations for an effective and successful digital transformation. The author proposes a conceptual framework identifying six key components of digital transformation: 1) Customer Experience, 2) Operational processes, 3) Data Management & Analytics, 4) Digital Technology & Infrastructure, 5) Digital People & Culture, and 6) Student Digital Engagement in Organizational Transformation.

THE JURISDICTION OF THE INTERNATIONAL COURT OF JUSTICE (ICJ) AND THAILAND’S STATUS UNDER THE PRINCIPLE OF STATE CONSENT: A LEGAL ANALYSIS UNDER INTERNATIONAL LAW

Nabhasrabi Tejangkura — 2025-12-29

Thailand’s status regarding the jurisdiction of the International Court of Justice (ICJ) is a significant issue under the principle of “state consent,” which serves as a fundamental concept in international law that emphasizes state sovereignty and equality. This study employs a legal research methodology, analyzing provisions in the ICJ Statute, key judgments, and Thailand’s conduct in granting or withholding jurisdiction—particularly its withdrawal of the declaration under Article 36(2), reservations to international treaties, and its preference for bilateral mechanisms in dispute resolution.

The Preah Vihear Case is treated as an exception to the general rule, based on ad hoc consent rather than acceptance of the Court’s general jurisdiction. At the same time, the Joint Boundary Commission (JBC), established under the 2000 Memorandum of Understanding between Thailand and Cambodia, is regarded as a form of “lex specialis,” which takes precedence over general international legal mechanisms, such as unilateral submission to the ICJ.

The author recommends that Thailand establish a systematic database of treaty reservations and international obligations to guide the long-term development of its international legal strategy. Moreover, enhancing the capacity of legal and diplomatic personnel is essential for managing international disputes effectively while upholding the principle of state sovereignty.

JUSTICE IN DEMOCRATIC RULERS AND THE LAW OF KARMA ACCORDING TO THE TEACHINGS OF BUDDHISM AND THE SITUATION WITHIN THAILAND

Pinyapat Tipwongsa — 2025-12-29

For justice to be achieved in a state, in addition to the democratic form of government, which is an important part, the Buddhist teachings on the law of karma are an extremely important part in making justice manifest. The law of karma concerning good karma and morality, namely honesty in any action, will create justice in various matters within the state, of state resources and the management of state resources to be widespread and fair to the people. in the distribution Justice can only be achieved when rulers are truly moral. For justice to be realized in the state, the ruling class must believe in the law of karma, and the law of karma is the actions taken by the ruling class in distributing resources to benefit the people as equally as possible. When the ruling class believes and the law obeys the law of karma, there is justice in society.It will be reflected in the happiness of the people and all people will live equally and have justice in all aspects. Both material and spiritual prosperity will certainly come to the state or country.

THE MARKETING MIX STRATEGY IN CO-WORKING SPACE BUSINESS

Duangthida Tarapun — 2025-12-29

In today's digital age, the nature of work is rapidly evolving due to continuous technological advancements. More flexible and diverse work styles replace traditional office setups, allowing employees to choose where, when, and how they work. This shift has given rise to the co-working space business, which operates on a sharing economy model, allowing individuals to leverage resources and reduce transaction costs across various co-working space options. In an academic article, the author outlines a marketing mix strategy for the co-working space business, covering growth trends, today's business model, and marketing strategies. The marketing mix strategy is a factor that results in a profitable investment which is worthwhile and effective in managing the co-working space business. The strategy provides a guideline for entrepreneurs to apply the information in managing their co-working space business or improves the business strategies of co-working space operators to connect the needs of service users.

GUIDELINES FOR SERVICE QUALITY MANAGEMENT IN PET – FRIENDLY HOTEL

Sawittree Jaijaeng — 2025-12-29

Social changes and lifestyles today have led to the increasing popularity of the concept of Pet Humanization, or having pets as family members. As a result, the pet-friendly hotel business has continuously expanded. In order to create competitiveness, the importance of managing service quality that meets the needs of service users should be considered. This academic article presents guidelines for managing the service quality of pet-friendly hotels, considering the following contents: pet-friendly hotels, service quality, service quality gaps, measuring service quality using service quality models, and service quality and pet-friendly hotels. In addition, service quality management is an important factor in creating differences and competitiveness in the hotel business. Better service quality will increase customer retention. Service quality is defined as a method for managing the operations of a business organization to achieve customer satisfaction and repeat customer service, which will lead to the growth of the hotel business and help businesses compete more effectively.

COMPONENTS OF DESIRABLE PERSONALITY FOR AVIATION CAREERS

Jiratchaya Phitsamai — 2025-12-29

Personality is an important factor influencing success in the aviation industry, which demands safety, reliability, trust, meticulousness, and the highest level of service. The objective of this article was to analyze the desirable personality components for each position in the aviation profession, such as pilots, flight attendants and ground staff, through a review of literature, concepts and relevant theories. The analysis was conducted using document-based research integrating psychological concepts, including the Holland’s RIASEC model, the Johari Windows model, and the Big Five Personality Traits, as well as the integration of the desirable attributes of aviation personnel (8 Core Competencies) defined by the International Civil Aviation Organization (ICAO).
The analysis revealed that each aviation position requires specific personality traits that influence knowledge, skills, attitudes, and abilities, such as communication, decision-making and the management of unforeseen situations. Therefore, the systematic development of both internal and external personality traits is essential to enhance work efficiency by fostering desirable attributes, which can reduce risks in aviation organizations where safety is the highest priority. This article thus proposes guidelines for integrating personality development in accordance with desirable attributes and human resource management principles to ensure sustainable professionalism in the aviation industry.

MEANING CONSTRUCTION “LEGITIMACY OF POLITICAL PARTIES” UNDER THE ORGANIC ACT ON POLITICAL PARTIES B.E. 2560 (2017)

Aroon Kayanha — 2025-12-29

The purpose of this academic article was to study meaning construction “legitimacy of political parties” under the Organic Act on Political Parties B.E. 2560 (2017). The analysis revealed that the construction of political legitimacy under the Organic Act on Political Parties B.E. 2560 (2017) is carried out through a set of regulatory mechanisms as follows 1) political party foundation 2) political party branch and expansion 3) external intervene prevention 4) political party reasonably examine mechanisms 5) political party punishment, and 6) termination of political parties. The content analysis results provide guidelines for the legitimacy construction of political parties which can be applied to the legitimacy construction for other political institutions that are connected to the people so that these institutions will be the main institutions and continue to perform their duties in the sustainable development of democracy.

THE IMPORTANCE OF MEDIA IN INFLUENCING DINING CHOICES ON DINNER CRUISES ALONG THE CHAO PHRAYA RIVER BANGKOK PROVINCE

Kittiya Maivadyut — 2025-12-29

The purpose of this research are to study the importance of media affecting the selection of dinner services on cruise ships at the Chao Phraya River. Bangkok Province and to study the different demographics of Thai tourists that affect giving. The importance of choosing dinner services on a cruise ship Ran Na Chao Phraya River, Bangkok Province. This research used as the data collection tool, with data gathered through convenient random sampling. A total of 400 valid questionnaires were returned for analysis. For statistical analysis, the researcher used mean (), standard deviation (S.D.), and One-way ANOVA to test the hypotheses. The findings of the study are as follows: (1) The majority of respondents were female, aged between 21-30 years, predominantly students, with a monthly income of less than 10,000 Baht. (2) Descriptive statistical analysis showed that the mean scores of all research variables said a moderate-to-high level of perceived importance. (3) The results from the One-way ANOVA analysis revealed that demographic factors such as gender, age, and occupation did not significantly affect the importance of media in selecting dining services on the cruise along the Chao Phraya River at the 0.05 significance level. However, income level significantly influenced the perceived importance of media, particularly the poster type, with statistical significance at the 0.05 level. (4) The recommends that managers implementing online marketing strategies using media should prioritize the selection of appropriate media types for advertising and online marketing to ensure comprehensive media exposure for tourists.

ONLINE BANKING AND CUSTOMER SATISFACTION IN MUAK LEK DISTRICT, SARABURI PROVINCE

Priyanjana Wickramarachchi — 2025-12-29

This research study examined relationships between six aspects of online banking services and customer satisfaction among clients in Muak Lek District, Saraburi Province, Thailand. A survey questionnaire with 49 items was used to collect data from 402 online customers of three local banks in order to better understand their user experiences. Key factors that were explored included Reliability, Transaction Efficiency, Ease of Use, Safety and Security, Customer Support, and Performance. Descriptive analysis revealed a generally positive perception of online banking services, with mean satisfaction scores ranging from a low of 3.81 (Safety and Security) to a high of 4.12 (Transaction Efficiency) on a 5-point scale across the various dimensions. Pearson's correlation test and multiple regression revealed statistically significant correlations at the .01 level among customer satisfaction and all factors, with Performance, Customer Support, and Transaction Efficiency emerging as the key predictors of satisfaction. However, concerns about Safety and Security, along with areas for improvement in Reliability and Ease of Use, were identified. The findings emphasize how these factors influence client perceptions of online banking services, and the importance of ongoing user interface design changes to improve overall customer satisfaction. Recommendations for future research include studying how demographic variables may affect customer satisfaction, longitudinal studies to explore how the determinants of customer satisfaction may change over time, and assessing the impact of specific interventions on customer satisfaction.

IMPROVING DISBURSEMENT EFFICENCY OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES PHRANAKHON RAJABHAT UNIVERSITY

Kanyarat Ampaporn — 2025-12-29

The research on increasing the efficiency of disbursement of the Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University, aims to study 1) the efficiency of budget disbursement, 2) factors affecting the efficiency of budget disbursement, and 3) the efficient form of budget disbursement of the strategic projects of the Rajabhat University for local development of the Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University. This is a qualitative research. The tool used for collecting qualitative data is an interview form with 30 key informants. The content analysis and content consistency were checked using the triangulation method.

The research results found that 1) Budget disbursement efficiency found that budget disbursement for the strategic projects of Rajabhat Universities had a clear operational plan and process. Personnel had knowledge and ability and were able to use information technology to assist in the operations efficiently and provided consultation services, recommendations, and information on budget disbursement correctly, quickly, transparently, and verifiably. 2) Factors affecting budget disbursement efficiency found that personnel had knowledge and understanding of the project management steps and processes and the preparation of supporting documents for disbursement correctly and completely. In terms of the disbursement document auditors, they had skills, knowledge, and understanding of the content and information, rules, and regulations for disbursement correctly and accurately. 3) The development of a budget disbursement model for the strategic projects of Rajabhat Universities for local development that is effective is to establish a strict disbursement verification system so that disbursement information can be verified conveniently and quickly, and personnel potential should be developed to provide knowledge on budget disbursement so that operations can effectively achieve their goals.

A COMPARATIVE STUDY OF BODY MODIFICATION CULTURE FOR BEAUTY: CASE STUDIES OF CHINESE FOOT BINDING AND KAREN LONG NECK TRADITION IN THAILAND

Suratwadee Munintharaphong — 2025-12-29

The objectives of this research were to : 1) conduct a comparative analysis of foot binding culture among women in ancient China and neck ring wearing among Karen ethnic groups in Thailand; 2) analyze the consequential impacts of foot binding culture in ancient China and neck ring wearing among Karen ethnic groups in Thailand. This qualitative research employs documentary research methodology within relevant theoretical frameworks.
The collected data were analyzed to identify connections and interpreted in conjunction with related concepts and theories within the established conceptual framework. Research findings were presented through comparative tables and descriptive analysis according to the research objectives.

The comparative study of ancient Chinese foot binding and neck ring wearing among long-necked Karen reveals the complex relationship between beauty and social status.
Both cultures utilized physical body modification as cultural symbols and forms of cultural capital that could be converted into social status and economic opportunities. These practices reflect patriarchal systems that determined female beauty standards. Despite different outcomes—foot binding being abolished while neck ring wearing persists, having been adapted for cultural tourism—the concept of body modification for beauty continues to exist in modern forms such as cosmetic surgery. This research indicates that culture is dynamic, and its preservation should be based on respect for individual rights.

GUIDELINES FOR TOURISM INDUSTRY DEVELOPMENT UNDER THE APPLICATION OF PAMS-POSDCoRB CONCEPT: A CASE STUDY OF TOURISM AREA IN MUEANG NAKHON NAYOK DISTRICT, NAKHON NAYOK PROVINCE

Wipada Poungkam — 2025-12-29

The objectives of this research were to (1) study the factors in PAMS-POSDCoRB management and the level of tourism industry development under the application of the PAMS-POSDCoRB concept, using a case study of tourism areas in Mueang Nakhon Nayok District, Nakhon Nayok Province; (2) compare the development of the tourism industry under the application of the PAMS-POSDCoRB concept categorized by personal characteristics; (3) study the causal relationship between PAMS-POSDCoRB management factors and tourism industry development; and (4) explore guidelines for tourism industry development under the application of the PAMS-POSDCoRB concept.

The sample group for the research consisted of 400 individuals, including government officials, public agency staff, the general public, and tourism entrepreneurs in Mueang Nakhon Nayok District, Nakhon Nayok Province, along with 8 key informants. Data were analyzed using descriptive statistics, including frequency distribution, percentage, and standard deviation, as well as inferential statistics using t-test, One-Way ANOVA, and multiple regression analysis.

The study found that: 1) The management according to the PAMS-POSDCoRB concept is rated at a high level, with ethical management having the highest average score. The level of tourism industry development is also rated highly, with attractions and tourism activities having the highest average score. 2) When comparing the development of the tourism industry under the application of the PAMS-POSDCoRB concept, categorized by personal characteristics, it was found that age, education level, and income are statistically significantly related to opinions on the development of the tourism industry in Mueang Nakhon Nayok District at a 0.05 significance level. In contrast, gender and marital status showed no significant relationship. 3) Factors in the PAMS-POSDCoRB management that are causally related to the development of the tourism industry include policy management, social-related management, and planning. These factors significantly impact the development of the tourism industry in Mueang Nakhon Nayok District, Nakhon Nayok Province, with all factors explaining 75.4% of the variance in tourism industry development. 4) Recommendations for the development of the tourism industry include improving facilities, promoting environmentally friendly activities, developing access to tourist destinations, and fostering collaboration between the public and private sectors.

DANCE OF NADTAYABUCHA: LOY PRAPUTTABAT NAMTHIP

Prajhak Maicharoen — 2025-12-29

The Nam Thip Buddha Footprint, located in Tambon Sang Kho, Phu Phan District, Sakon Nakhon Province, is the sole Buddha footprint in Thailand featuring a total of seven imprints. This is regarded as a spiritual foundation for the populace. The Nam Thip Buddha Footprint, including seven imprints, warrants further recognition and promotion. Consequently, the researcher undertook innovative research with the aims of: 1) examining the historical context of the Nam Thip Buddha Footprint at Wat Phra Phutthabat Nam Thip, Tambon Sang Kho, Phu Phan District, Sakon Nakhon Province, and 2) developing a dance performance entitled "Nataya Bucha Roi Phra Phutthabat Nam Thip Dance." This study utilized a qualitative research methodology, gathering data via documents, critiques, and data analysis. It was discovered that in relation to the history of the Phra Phutthabat Namthip (Footprint of the Buddha with Holy Water), Phra Ajarn Boonmee Khemthammo experienced a vision of the Buddha's footprint, prompting him to undertake a journey to locate it. He uncovered seven footprints in Phu Phan District, Sakon Nakhon Province. The tracks indicated a forward ambulation, alternating between the left and right foot. Several footprints suggested heel walking, while the seventh footprint displayed a complete foot impression originating from a cave entrance, accompanied by water coursing along the footprint. Villagers consumed the water from all seven imprints to remedy ailments, resulting in the notable disappearance of numerous maladies. Consequently, it was designated as Phra Phutthabat Namthip. Phra Ajarn subsequently erected a mondop (pavilion) to enclose it. The dance performance "Rabam Natayabucha Roi Phra Phutthabat Namthip" derives its name from the imprint of the Buddha, Roi Phra Phutthabat Namthip. It incorporates contemporary musical melodies blended with Phuthai Sakon Nakhon music. The performance consists of two segments: the first segment narrates the homage paid to Roi Phra Phutthabat Namthip, while the second segment depicts a dance dedicated to worshiping Roi Phra Phutthabat Namthip, encouraging Thai individuals to pay their respects to Roi Phra Phutthabat Namthip. The choreography integrates Phuthai dance motions with contemporary dance techniques. The formation alterations are organized in diverse configurations based on the principles of dance composition, comprising a total of 37 dance moves and 17 rows. The garments are customary village dress donned by individuals attending the worship of Roi Phra Phutthabat Namthip during significant Buddhist festivals. The individuals described are genuine Phuthai people adorned in white long-sleeved blouses, indigo sarongs, white sashes, and silver jewelry including earrings, necklaces, bracelets, and belts. Their heads are embellished with silk bobbins and purple Inthanin blossoms. The cosmetics accentuate attractiveness. The hair is centrally parted, secured at the crown, and fashioned into a bun. All eight performers are female. This performance is suitable for a variety of events.

THE INFLUENCE OF ACCOUNTING INFORMATION SYSTEMS QUALITY AND PERFORMANCE ON USAGE EFFICIENCY IN THE ROYAL THAI AIR FORCE

Piyawan Meesab — 2025-12-29

This quantitative study aimed (1) to investigate the impact of accounting information system quality on the utilization efficiency of accounting information systems within the Royal Thai Air Force , and (2) to examine the influence of accounting information system competency on the utilization efficiency of accounting information systems within the RTAF. Data were collected through questionnaires from 304 finance and accounting officers of the RTAF, determined using Yamane (1967) sample size calculation formula at a 0.05 margin of error. Hypotheses were tested using multiple regression analysis. The findings revealed that high-quality and competent accounting information systems, characterized by continuous development, significantly enhance the reliability of processed data for utilization, thereby improving the efficiency of accounting information system usage among finance and accounting officers. This holds true with statistical significance at the 0.05 and 0.01 levels. However, an exception was noted regarding the auditability aspect of accounting information system quality and competency. The finance and accounting officers of the RTAF perceive data auditability as a fundamental requirement (Hygiene Factor), the presence of which does not necessarily increase satisfaction but its absence could lead to dissatisfaction.

STEPWISE MULTIPLE REGRESSION ANALYSIS Of LOGISTICS FACTORS AFFECTING THE DECISION TO CHOOSE TRANSPORTATION SERVICES IN NONTHABURI PROVINCE

Sedthapoom Thoucharee — 2025-12-29

Since we are now in the digital age, freight transport has helped make buying and selling products online more convenient and faster. Nonthaburi Province also has many freight transport companies. This research aims to 1. Study the satisfaction level of freight transport service users towards logistics factors in Nonthaburi Province, 2. Analyze the logistics factors that affect the decision to use the freight transport service, and 3. Propose guidelines for efficient logistics management. The research instruments consisted of questionnaires and interviews. Data were analyzed using descriptive statistics, stepwise multiple regression analysis, and paired samples t-test. The results of the research found that service users had a high level of overall satisfaction with logistics factors. Factors that significantly affected the decision to use the service were cost and customer service, which together could predict the decision by 8.4 percent. The logistics management guidelines for freight transport companies in Nonthaburi Province should focus on cost management to be appropriate compared to other service providers, to be appropriate for the quality of service, and to set a variety of prices.

TRANSLATION AND VALIDATION OF THE FLOURISHING SCALE IN THAI CONTEXT: EVIDENCE FROM PARENTS OF NEURODIVERGENT CHILDREN

Anjna Sachdev — 2025-12-29

This study aimed to translate and validate the Flourishing Scale (FS) for Thai parents of neurodivergent children. Originally developed to measure social-psychological prosperity across domains such as purpose, engagement, competence, and positive relationships, the FS had not been previously validated for this population in Thailand. Cross-cultural validation enhances the utility of flourishing as a construct in Southeast Asian health research. The translation followed the World Health Organization’s forward–backward method and was reviewed a panel of three bilingual experts. The Thai version was first administered to a sample of 200 parents, and Exploratory Factor Analysis (EFA) supported a unidimensional structure. Internal consistency was excellent (α = .92). Confirmatory Factor Analysis (CFA) conducted on a separate sample of 659 participants confirmed the model with strong standardized loadings (.736–.880) and good fit indices (CFI = .989, TLI = .981, RMSEA = .062). Convergent validity was further supported by moderate positive correlations with validated Thai versions of the CD-RISC-10 (resilience) and GQ-6 (gratitude). These findings indicate that the Thai version of the Flourishing Scale is a psychometrically robust tool and culturally relevant tool that can be applied not only in research, program evaluation, and clinical practice for caregiving populations but also in broader Thai contexts, policy development, and cross-cultural studies on well-being.

INFORMATION SYSTEM FOR EDUCATIONAL SERVICES IN GRADUATE STUDIY, FACULTY OFHUMANITIES AND SOCIAL SCIENCES, PHRANAKHON RAJABHAT UNIVERSITY

Chonnaphat Charoenrat — 2025-12-29

The research on the Information system for graduate education services Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University, aims to 1) study and survey the needs for providing educational services using the information system at the graduate level 2) study the structure of the information system for providing educational services at the graduate level 3) propose policies for providing educational services using the information system at the graduate level. This research is a combination of quantitative research and qualitative research. For the quantitative research, the instrument used was a questionnaire. The population group was 80 graduate students. For the qualitative research, in-depth interviews were conducted with 15 key informants.

The research results found that the information system for Graduate education services, Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University, the needs for providing educational services using the information system at the graduate level in terms of thesis preparation and independent research, were 76 people, or 95 percent, and the structure of the information system at the graduate level of the Faculty of Humanities and Social Sciences, in terms of presenting information in the information system at the graduate level, found that the information presented can be proven or verified as true at a high level. And searching for information in the graduate information system found that searching by encoding students was at the highest level. As for policy recommendations for providing educational services with the graduate information system, it was found that there should be clear public relations about the information system to students, there should be a detailed database of alumni, there should be a link to information with both domestic and international journal databases, there should be development of a modern information system, there should be training for students and personnel, and a strict information security policy should be established.

THE IMPACT OF INDUCTIVE TEACHING STRATEGY WITH GEOGEBRA ON MATHEMATICS LEARNING ACHIEVEMENT AND ENGAGEMENT IN GRADE FIVE BHUTANESE STUDENTS

Ugyen Lhendup — 2025-12-29

This study employed a mixed method to gather the required data to examine the impact of an Inductive Teaching Strategy with GeoGebra on the grade five Bhutanese students’ learning achievement and engagement in mathematics. The sample of the study consisted of 30 grade five students from one of the semi-urban school of Bhutan. The study employed achievement tests (pre-test and post-test) and semi-structured interview as instruments for collecting data and classroom observation as additional evidence to strengthen the results from the achievement test and semi-structured interview. The instruments were validated by three experts and tested for reliability using Kuder Richardson-20 (KR-20) formula having a value of 0.78. The quantitative data were analyzed using a paired sample t-test using statistical software. The result revealed a higher mean score in the post-test (12.78) than that of the pre-test (7.03) with the mean difference of (5.75). The significant (p) value 0.01 indicated that the use of Inductive Teaching Strategy with GeoGebra was effective in teaching and learning mathematics. Qualitative data were analyzed using the thematic analysis technique. The result revealed that integrating the Inductive Teaching Strategy with GeoGebra remarkably enhanced students’ engagement in mathematics. The findings showed that the use of Inductive Teaching Strategy with GeoGebra has a potential to foster improved understanding and enhance students’ engagement in teaching mathematics in grade five Bhutanese students.

DEVELOPING THE ABILITY TO DESIGN ASTRONOMY TEACHING ACTIVITIES USING STEM PLUS ASTRO ACTIVITIES FOR PRE-SERVICE TEACHERS

Apichart Payakkhin — 2025-12-29

The objective of this research was to develop the ability to design astronomy teaching activities using the STEM Plus Astro activities for pre-service teachers. The participants in this study were 30 undergraduate pre-service teachers. The research was conducted in the first semester of the academic year 2023. The research instruments included five STEM Plus Astro activity plans for pre-service teachers, totaling 15 hours, and an evaluation form for assessing the ability to design astronomy teaching activities. The statistics used in the research were mean and standard deviation.

The research results revealed that after completing the training activities, 12 pre-service teachers (40%) demonstrated an “excellent” level of competence in designing of Astronomy teaching activities. This reflects a deep understanding of STEM concepts and the ability to design high-quality, complete learning activities in accordance with the specified components. Another 18 pre-service teachers (60%) were at a “good” level, indicating a solid foundational skill set in activity design that can be further developed toward greater expertise. The findings clearly show that training using the STEM Plus Astro activities is effective and can significantly enhance the ability of pre-service teachers to design astronomy teaching activities. Furthermore, these activities can be appropriately applied to real educational settings.

ENGLISH COMMUNICATION COMPETENCE AND THE NEED FOR DEVELOPMENT AMONG TAXI DRIVERS IN BANGKOK

Umaporn Yuvajita — 2025-12-29

This study aimed to investigate English communication competence and the need for skill development among taxi drivers in Bangkok. The specific objectives were to: 1) examine the opinions regarding English communication competence among taxi drivers in Bangkok, 2) investigate their opinions concerning the need for developing English communication skills, and 3) compare their opinions on English communication competence and the need for developing such skills. The sample group consisted of 371 taxi drivers in Bangkok, while the research instrument was a questionnaire demonstrating an overall reliability coefficient of .973. Data were analyzed using frequency, percentage, x̄ standard deviation, and paired t-test.
The research findings were as follows:
1. English communication competence in all skill areas was at a moderate level. Listening received the highest mean score ( = 2.67, S.D. = 1.143), while writing received the lowest mean score ( = 2.45, S.D. = 1.173);
2. the need for developing English communication skills in all areas was at a high level. Reading showed the highest level of need ( = 4.03, S.D. = 1.081), whereas writing showed the lowest level of need ( = 3.95, S.D. = 1.183); and
3. there were statistically significant differences at the .05 level between the opinions on English communication competence and the need for developing English communication skills of taxi drivers in all aspects.