Phranakhon Rajabhat Research Journal : Humanities and Social Sciences

FACTORS INFLUENCING STICKY COST BEHAVIOR

Pornthip Manodamrongsat — Fri, 27 Dec 2024 00:00:00 +0700

Sticky cost behavior arises from asymmetric decisions by management in estimating expenses or costs. It causes cost increases and decreases to be unequal, while activity volumes increase and decrease to be equal. From the study, it can be concluded that the factors that influence sticky cost behavior are: 1) Employee intensity is related to sticky cost behavior. 2) Debt intensity is negatively related to sticky cost behavior. 3) Corporate governance can help reduce sticky cost behavior. 4) Firms with fewer resources show signs of adjustment in their cost behavior. 5) Developing countries are able to adjust costs well when incomes are falling. 6) The level of sticky costs increases as GDP increases. Results from the study of factors that influence the sticky cost behavior, investors can consider and screen companies in which to invest in order to reduce risks and financial losses. Executives can use the results of the study to consider adaptation and problem-solving. The results obtained are useful for accounting instructors in teaching their students.

DESSERTS IN TRADITION “HEET 12 KONG 14”: THAI PHUAN SOFT POWER ACCORDING TO THE KING’S PHILOSOPHY ENHANCE ETHIC TOURISM, NAKHON NAYOK PROVINCE

Nathanan Wiriyawit, Nisit Attacharoenwong — Fri, 27 Dec 2024 00:00:00 +0700

This article is part of the King's Philosophy Project of the Communication Arts Department, Phranakhon Rajabhat University 2023 and integration of research, teaching, academic services and arts and culture services. The objective is to convey stories about dessert food in traditional merit-making ceremonies of Thai Phuan ethnic group, Nakhon Nayok Province that now continuing. It is a type of soft power that can be easily published to cultural tourists. By mainly merit-making events in Heet Sib Song (merit-making events in every each month in year), there will be special food and desserts prepared for each merit making event that requires the cooperation of people in community such as Khao Lam (sticky rice and coconut milk cooked in bamboo tube) in Bun Khao Lam Duean Ai (merit making event in first month), Khao Jee Phuan (fried pancake from sticky rice flour with coconut and sesame filling) in Bun Khao Jee Duean Sam (merit making event in the third month), Krayasart (stied dessert from mixing grains and sugar) in Bun Khao Sa Duean Kao (merit making event in the ninth month) and Khao Mao (dessert from steam young rice grain and grated coconut) in Bun Khao Mao Duan Sib Song (merit making event in the twelfth month) Including Khanom Khao Krayaku (stir dessert from young rice milk and sugar), Khanom Kab Moo (stir dessert from rice flour and pork fat). The Thai Phuan desserts are considered special foods that are prepared for only the traditional merit-making ceremonies. Therefore, "desserts" can be considered as a distinct food identity of Thai Phuan ethnic group. It is related to their way of life, traditions and beliefs. The identity of desserts in traditional merit-making events can be further developed into a creative economy, to promote ethnic tourism and is classified as an outstanding soft power.

THE LIMITATION OF A LECTURER SPECIFICATION UNDER STANDARDS CRITERIA FOR A BACHELOR'S DEGREE CURRICULUM 2565 B.E. TO GENERATE AVIATION GRADUATES COMPLIANT WITH OCCUPATIONAL STANDARDS

Chayut Chonthiwat, Kanes Boonyapanachoti — Fri, 27 Dec 2024 00:00:00 +0700

The lecturer specification by The Commission on Higher Education Standards Re: Standards Criteria for a Bachelor’s Degree Curriculum 2565 B.E. include qualification, academic rank, academic work, experience and others might be the limitation to produce aviation graduates according to occupational standards in aviation by Thailand Professional Qualification Institute (Public Organization). This article intended to study and analyze relevant concerns in order to suggest a guideline to determine the specification of aviation lecturer for producing aviation graduates with knowledges, skills and characteristics in 21st Century, according to occupational standards to enter the aviation industry labor market effectively when graduating. The study's findings revealed that qualifications should consider accepting work experience in the aviation industry or aviation teaching at least 4 years instead of a master's degree and 8 years instead of a doctor's degree, academic rank should consider being an advantage of qualification, academic work should be flexible to be completed later within the specified time frame and English skills should be accepted TOEIC listening and reading scores or others that are standard, widely accepted and acceptable in the aviation industry only.

REFLECTIONS ON HOW TO CREATE ENGLISH TEACHING MEDIA TO ENHANCE STUDENTS’ ATTITUDES IN EQUITABLE EDUCATIONAL AREAS: A CASE STUDY OF FIVE PRIMARY SCHOOLS IN CHAI NAT PROVINCE

Fri, 27 Dec 2024 00:00:00 +0700

This research aimed to investigate students’ attitudes towards English learning before and after using the invented teaching media based on Bloom’s Affective Domain and to give reflections about how to create effective English teaching media to be taught in the inequitable educational areas. The main target populations were 10 teachers and 50 primary 4 school students who teach and study in Wang Man Sub-District, Wat Sing District, Chai Nat Province. Fives primary schools in the selected target area agreed to participate in this research and all research populations were randomly selected by using a purposive sampling method. The questionnaire, the in-depth interview, and observation form were used as research tools. The results revealed that the research populations appeared to have better positive attitudes after using the invented teaching media. The evidences showed that they were able to progress their development to the level 4 of Bloom’s Affective Domain. Additionally, researchers provided reflections on how to create effective English teaching media to be used in the inequitable educational areas including the teaching methods, the features of the teaching media, class activities, and necessary preparations for teachers.

EVALUATION OF SERVICE RECIPIENTS’ SATISFACTION BANGMAENANG TOWN MUNICIPALITY, BANG YAI DISTRICT, NONTHABURI PROVINCE

Paradorn Karnchanasutham, Nirat Pechrat, Suebwong Kalawong — Fri, 27 Dec 2024 00:00:00 +0700

The objectives of this research were: 1) to survey and evaluate the level of satisfaction among service recipients BangMaenang Town Municipality Bang Yai District, Nonthaburi Province. 2) to propose collaborative models and approaches between service recipients and providers to enhance public services provided by BangMaenang Town Municipality Bang Yai District, Nonthaburi Province. This research is a survey research and quantitative research. The sample group is residents living within BangMaenang Town Municipality who received services in the fiscal year 2566 amount 400 persons. Data collection tools is questionnaire. Data analysis involves statistical methods such as frequency, percentage, mean and standard deviation.

The results of the research indicate that the level of satisfaction with services provided by BangMaenang Town Municipality in the fiscal year 2566 is the highest satisfaction score of 4.83, equivalent to 96.65%. The service with the highest satisfaction level is the registration service for elderly living allowance, with a satisfaction rate of 97.60%, followed by the complaint and grievance resolution service at 97.00%, the permit application service for construction, modification, demolition, or relocation of buildings at 96.20%, and the waste collection fee payment service at 95.80%, respectively. Regarding the evaluation of satisfaction dimensions in service quality across four aspects, it was found that service recipients are most satisfied with service providers at 97.80%, followed by the service process at 96.80%, amenities at 96.40%, and service channels at 95.60%.

Suggestions for improving public service levels include enhancing service channels, such as conducting surveys and analyzing data from target groups receiving services to assess communication strategies and service delivery channels. Initiatives like setting up LINE groups for disseminating information within service departments, forming working groups for direct communication and public relations, and continuously evaluating the effectiveness of communication channels after dissemination to enhance efficiency in the future.

NEEDS ANALYSIS OF USING ONLINE MEDIA AS GUIDELINES FOR TEACHING ENGLISH READING FOR UNIVERSITY STUDENTS

Sarawut Boonyaruksa, Sarinrat Sertpunya, Pikun Ekwarangkoon — Fri, 27 Dec 2024 00:00:00 +0700

English Language Teaching (ELT) research has been a growing arena of research interest nowadays. However, four basic English skills, e.g., listening, speaking, reading, and writing, provide a deep root in studying the English language. Moreover, reading skills have been significant for many years to facilitate English learning. The notion of integrating online media into the English reading classroom is prioritized. A needs analysis should be conducted to investigate appropriate needs for English reading course development. The present study aims to study the needs of using online media for teaching English reading, study trends in using online media for English reading, and study recommendations for improving English reading skills. Using a wide range of instruments, e.g., questionnaire, semi-structured interview, and the researcher’s diary. The results revealed that the Kahoot is needed for studying reading in General Education (GE) (mean= 4.32, S.D. = 0.73). Online media trends between 2019 and 2024, namely Computer Assisted Instruction (CAI), website media, Instagram, and lastly the Kahoot. Experts’ opinion on trends were presented, including online media should be integrated into English reading to arouse learners’ interest. Reading topics should be related to learners’ ages. Google Drive, Google Classroom, online games, and Kahoot are employed for teaching reading according to experts’ views. Google Drive and Google Classroom are used to store assignments. The recommendations showed that it is advised to practice English reading regularly. Kahoot can be used to assess and reinforce their vocabulary. Utilizing online media, e.g., newspapers, websites, journals, and brochures, for English reading practice. Selecting topics of personal interest for effective English reading practice.

A NEW USER-FRIENDLY TEXTBOOK ON CLASSIFIERS FOR LEARNERS OF FUNDAMENTAL JAPANESE

Kitpakorn Srikittiwanna, Soysuda Na Ranong — Fri, 27 Dec 2024 00:00:00 +0700

The objectives of this research were as follows: 1. To develop a classifier textbook for elementary Japanese learners, and 2. To study the opinions of elementary Japanese learners towards the activities and exercises created by the researcher. The sample group consisted of students enrolled in a Japanese language program. The participants were 40 students in the 4th grade at Thep-Leela School, divided into two groups: a control group comprising 20 students and an experimental group comprising 20 students. The data collection tools were a classifier textbook for elementary Japanese learners, a test on the use of classifiers for elementary Japanese language learners, and a student satisfaction questionnaire. The data analysis included calculating percentage, the mean, standard deviation, and Dependent t-test. The research found that the average score of the post-test on the use of classifiers for elementary Japanese language learners indicated that the experimental group's score was significantly higher than the control group's average score, at the 0.05 significance level. Regarding the opinions of elementary Japanese language learners towards the activities and textbooks created by the researcher, it was evident that overall satisfaction was at the highest level.

THE PROVISIONAL RELEASE OF ABSOLUTE PRISONERS FOR THE PURPOSE OF REHABILITATION

Napasorn Varitpanich, Pornphet Cholsaktraku — Fri, 27 Dec 2024 00:00:00 +0700

The main purpose of this research is to conduct studies on the rights of absolute prisoners to be released for the purpose of rehabilitation, and to find appropriate legal measures in Thailand relating the provisional release of absolute prisoners for the purpose of rehabilitation. The qualitative research will be conducted based on documentary research and comparative studies with New York State in the United States, as well as Kingdom of New Zealand.

According to the study, it was found that allowing absolute prisoners to leave the prison temporarily for the purpose of rehabilitation is indeed one of the rights entitled by the absolute prisoners. This is in order to foster relationships between the absolute prisoners and people in the society and their families, so that they can later adjust themselves to the society. As a consequence, after the sentenced have been served and they have been released, absolute prisoners will not repeat their crimes. Specifically, there are also other related rights to work in business entities, both in the public and private sectors, including their family businesses or freelance work, and rights to leave in order to deal with important or family matters, to join certain social activities e.g. visiting a wife who has just given a child’s birth, visiting seriously ill relatives, participating significant religious ceremonies, joining volunteers’ activities etc.

It is proposed, from the research, that the state should enact measures or policies supporting absolute prisoners to leave prisons for the purpose of rehabilitation, especially in the communities where those absolute prisoners will reside after leaving the prisons, as well as that the Corrections Act B.E. 2560 (2017) be amended.

LEGAL ISSUES CONCERNING THE PREVENTION AND SUPPRESSION OF TORTURE AND ENFORCED ACT B.E. 2565 (2023)

Ekapaab Prinkrasae, Pornphet Cholsaktrakul, Pratya Mahavinijchaimontri — Fri, 27 Dec 2024 00:00:00 +0700

The main purpose of this research is to conduct studies and analysis of the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2565 (2023). The qualitative research will be conducted based on literature review, comparative studies of international laws, law of the Republic of the Philippines, the Federal Democratic Republic of Nepal, and the United Mexican States, in comparison with Thai laws.

The outcome of the research shows that there are issues concerning the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2565 (2023) including issues concerning the definition of the act of torture, the cruel, inhuman, and degrading treatment or punishment and enforced disappearance, the power of investigation, the amnesty law, as well as physical and mental checkups.

Based on the research, it is recommended that the definition of physical or emotional torture is added, and that the provisions on the investigative power, amnesty, as well as physical and mental checkups are added in the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2565 (2023).

DEVELOPING GUIDELINES FOR IMPROVING THE ENGLISH STUDY COURSES FOR MATHAYOM 1 SECONDARY STUDENTS AT RAJAVINIT MATHAYOM SCHOOL, BANGKOK

Angkana Phamornsoot, Tanuya Petsong, Sarinrat Sertpunya — Fri, 27 Dec 2024 00:00:00 +0700

The objectives of this research were 1. to study the problems and obstacles in learning English courses. 2. to study the satisfaction level in learning English courses. 3. to propose guidelines for improving English classes. This research was mixed-method research. Qualitative research collected data through interviews, open-ended questionnaires, and focus groups to study problems in the use of English and to propose guidelines for improving English courses. In addition, the researcher used quantitative research to collect data by using questionnaires to study satisfaction with learning English collected from students at Rajavinit Mathayom School in Bangkok Province a total of 200 people.

The results of the study showed that regarding the problems in learning English for courses. The school provides the native teacher to teach the students and there is not a Thai assistant teacher to help or explain the students to understand clearly. 2. The level of opinions of students regarding their satisfaction in learning English courses, was at a high level. Considering each aspect, activities in the classroom were at the highest average followed by teaching materials, contents, learning evaluations, and teaching methods respectively 3. According to the guidelines, it was found that there were 5 guidelines proposed in terms of learning English namely: 1. Providing Thai assistant teachers, following up on the students more, the native teachers speak more slowly and clearly, and providing daily life English speaking. Lastly, providing vocabulary activities.

INNOVATION FOR THE DEVELOPMENT OF PRIMARY SCHOOL IN SCIENCE, MATHEMATICS, AND TECHNOLOGY

Somkhuan Ratchatawimon, Thanong Thongphubate, Tassanee Chotientip — Fri, 27 Dec 2024 00:00:00 +0700

This research aimed to (1) analyze the development of primary schools in science, mathematics, and technology according to the IPST standards in schools with 1-120 students, and (2) create an innovation for school development based on the IPST standards. A mixed-method research approach was employed, with a sample of 374 schools selected through simple random sampling for the quantitative part, and 12 key informants chosen through purposive sampling for the qualitative part, including participation in a Professional Learning Community (PLC) process. The key informants included (1) five school administrators from the Quality School Project in Science, Mathematics, and Technology according to IPST standards, (2) five experts from IPST, and (3) two educational supervisors. Research instruments included questionnaires, PLC process recording forms, and innovation evaluation forms. The data were analyzed using frequency, mean, and standard deviation for the quantitative data, and content analysis for the qualitative data. The research results revealed that (1) the current development of primary schools was at the highest level in all aspects, and (2) regarding the innovation for primary school development, the "Six-G Innovation" was developed, consisting of 6 components and 27 indicators: 1) Policy and Planning (G1), 2) Support (G2), 3) Teacher Development (G3), 4) Learning Management (G4), 5) Supervision (G5), and 6) Participation (G6). This innovation effectively promoted the development of primary schools in science, mathematics, and technology through the PDCA quality cycle.

STRATEGIC HUMAN RESOURCE MANAGEMAENT POLICY OF DEPARTMENT OF LEARNING ENCOURAGEMENT, MINISTRY OF EDUCATION

Sudaratch Chanchai, Noppadol Udomwisawakul, Chamnian Rajphaetyakhom — Fri, 27 Dec 2024 00:00:00 +0700

The purposes of this research were to (1) study the situation of the strategic human resource management policy of Department of Learning Encouragement, Ministry of Education (2) study relationship between strategic human resource management and the success of strategic human resource management policy of Department of Learning Encouragement, Ministry of Education, and (3) propose guidelines for developing strategic human resource management policies of Department of Learning Encouragement, Ministry of Education. The research approaches adopted in this study were mixed methods. In the quantitative research, the population was civil servants, government employees and temporary employees of Department of Learning Encouragement based in the central offices, totaling 432 people. The sample size was 208 people and the study instrument was a questionnaire. Data analysis was carried out by using statistical tools, namely frequency, percentage, mean, standard deviation, and analysis by Pearson’s correlation coefficient. In the qualitative research, the population was 12 executives of the directorial level based in the central offices. The sample group of three was the executives of the directorial level directly supervising the human resource development. The purposive sampling was employed to select those directly involved with the issues studied. The study instruments were structured interviews.
The results of the study revealed that (1) the situation of the strategic human resource management policy of Department of Learning Encouragement, Ministry of Education, concerning the overall factors in strategic human resource management in four areas were in a high level while the implementation of the aforementioned policy still encountered some restrictions, namely the work analysis and the current human resource position planning were not in line with the current mission of Department of Learning Encouragement; human resource development and training plans were not diverse and up-to-date; and the policy promotion to incentivize the capable personnel was still lacking (2) strategic human resource management factors had a positive relationship with the success of the strategic human resource management policy of Department of Learning Encouragement, Ministry of Education, with a statistical significance at 0.01, and (3) development guidelines were that recruitment and selection of human resources had the least relationship with the success of the strategic human resource management policy. As such, resource allocation in personnel should be made more sufficient, suitable for and in line with the mission; the personnel should be encouraged to undergo regular trainings; clear and suitable career paths of the personnel should be promoted and supported; and those with good virtues, high capabilities and potentials should be promoted to raise the personnel’s motivation and morale.

WHERE IS ME?: AN EXPLORATION OF VOICE IN L2 WRITING AMONG THAI UNIVERSITY STUDENTS

Janpha Thadphoothon, Asst. Prof. Dr. — Fri, 27 Dec 2024 00:00:00 +0700

The concept of voice in second language (L2) writing is increasingly recognized as a key aspect of language proficiency, though it remains somewhat elusive and controversial. This study aimed to deepen the understanding of voice in L2 writing among 21 Thai university students. We analyzed their responses to questionnaires, including open-ended questions, using basic statistics and content analysis. The data collection took place in January, 2024. Our results revealed that a significant majority of students found writing in English challenging, and their L2 voice differed from their L1 voice. Additionally, their self-reports indicated distinctions between their written and spoken English. Students expressed a loss of confidence and a sense of disconnection from their true selves when tasked with writing in English. Our findings contribute to the literature on L2 voice in writing, confirming that L2 voice in writing is a multifaceted and contextualized construct. We provide practical recommendations for Thai teachers to assist students in developing their L2 voice. Finally, further research is needed to conceptualize Thai students' voice in English writing.

INNOVATIVE PARTICIPATORY ADMINISTRATION OF SECONDARY SCHOOLS WITH RELATIONAL TRUST

Chantarapim Rattanadechgumjay, Weerawat Pattanakulchai, Thanong Thongphubate — Fri, 27 Dec 2024 00:00:00 +0700

This research aimed to 1) analyze the current state of participatory management in secondary schools based on relational trust, 2) develop an innovative model for participatory management in secondary schools using relational trust, and 3) evaluate and validate the innovation in participatory management for secondary schools with relational trust. The study employed a mixed-method approach. Quantitative research involved a sample of 405 school administrators, selected through simple random sampling, with data collected via questionnaires. Statistical analysis included frequency, mean, and standard deviation. For action research, key informants consisted of 27 individuals, including school directors, educational administrators, and experts in educational management. Data were collected through the professional learning community (PLC) process and analyzed using inductive content analysis. The findings revealed that: 1) The concept of participatory management in secondary schools with relational trust encompasses principles of school management, participatory management theories, relational trust, and brainstorming techniques to foster innovation using the SCAMPER technique. 2) The innovation development resulted in a management model integrating two core models: the UNITY Model and the SMART Model, which follow a systematic cycle of planning, implementation, monitoring, and improvement. The UNITY Model comprises five key components: unity, networking, initiative, teamwork, and outcomes. The SMART Model focuses on development through technology, sufficiency, research, ethics, and success to ensure comprehensive management and holistic school development. 3) The evaluation and validation of the innovation indicated a 96% approval rating in terms of suitability and feasibility.

STRATEGIC INNOVATION MANAGEMENT FOR TRANSITIONING GAS STATIONS TO THE ERA OF ELECTRIC VEHICLES

Nattaporn Suriyakanont, Rachaya Pakdeejit, Amnuay Boonratmaitree — Fri, 27 Dec 2024 00:00:00 +0700

This research aimed to study strategic management in the transition of gas stations to the electric vehicle era in Thailand. The objectives were to analyze the management conditions and environment of gas stations during this transition and to design strategic management innovations. Data were collected from nine provinces in the northern region of Thailand. The research employed a qualitative approach, gathering data through semi-structured in-depth interviews. The study found that government policies significantly influenced the adoption of electric vehicles and the development of supporting infrastructure. The research proposed six key strategies, including service and infrastructure development, partnership and collaboration building, technology and personnel development, leveraging experience and location, adaptation and marketing, and risk and security management, along with 12 sub-strategies. These strategies aim to help gas stations adapt to a changing market and new technologies. Key strategies included diversifying services, investing in electric infrastructure, reducing dependence on oil revenue, and expanding services to meet new demands. Furthermore, the research emphasized building partnerships and collaborations with suppliers and stakeholders. The strategic management framework developed in this study provided comprehensive guidance for gas stations to adapt to changing market conditions and technological advancements. This research contributed practical information and actionable strategies for stakeholders in the energy sector. Future research should focus on long-term studies to assess the long-term impact of these strategies on business performance and sustainability.

INCLUSIVITY, DIVERSITY, AND JOB SATISFACTION OF EMPLOYEES IN THE AIRLINE INDUSTRY

Fri, 27 Dec 2024 00:00:00 +0700

Diversity and inclusivity are vital for job satisfaction as they enhance employee performance and service quality. This study explores how these practices affect job satisfaction among airline industry employees, focusing on Thai Airways International. While previous research has emphasized the importance of diversity and inclusivity, there is limited data specific to the airline sector. This research fills that gap by analyzing data from 100 employees using descriptive and inferential statistics. The findings indicate that the company's commitment to diversity and anti-discrimination policies significantly boosts job satisfaction and performance, leading to increased productivity, fewer distractions, and higher motivation for skill development and career advancement. Recommendations include prioritizing diversity through targeted recruitment, comprehensive training, and regular policy reviews, as well as fostering open communication and team bonding to mitigate job insecurity and enhance camaraderie.

THE EFFECTS OF EMOTIONAL REGULATION TRAINING ON COGNITIVE REAPPRAISAL AND EXPRESSIVE SUPPRESSION AMONG WORKERS IN BANGKOK

Tanprang Taesillapasathit, Rajitha Menon Arikkatt — Fri, 27 Dec 2024 00:00:00 +0700

Background: Emotional regulation issues are critical factors in mental health, often leading to heightened negative emotions and psychiatric symptoms. This study investigates the effectiveness of an emotional regulation intervention in improving emotional regulation strategies, specifically cognitive reappraisal, and expressive suppression, among professional workers in Bangkok, Thailand.

Method: A randomized pretest-posttest control group design was used. Eighty-two professional workers (N= 80) were randomly assigned to either an intervention group or a control group. The intervention consisted of five weekly group sessions focusing on emotional regulation skills, utilizing a combination of Dialectical Behavior Therapy (DBT) and Acceptance and Commitment Therapy (ACT). Cognitive reappraisal and expressive suppression were measured using the Emotion Regulation Questionnaire (Gross & John, 2003).

Results: The intervention group showed significant improvements in emotional regulation, with increased use of cognitive reappraisal and decreased reliance on expressive suppression compared to the control group. These findings suggest that the emotional regulation intervention effectively enhanced participants' ability to manage their emotional responses in the workplace.

Conclusion: Emotional regulation training significantly improves emotional regulation strategies among professional workers, highlighting the potential benefits of incorporating such interventions into workplace wellness programs. This can lead to better emotional well-being and more effective management of workplace stressors.

DEVELOPMENT OF A DIGITAL MARKETING POSITION SELF-ASSESSMENT SYSTEM BASED ON THE ONTOLOGY APPROACH

Ubonwanna Kasetiam — Fri, 27 Dec 2024 00:00:00 +0700

This research presents a self-assessment system designed to prepare and recommend essential skills to enhance users' competencies for entering digital marketing positions through the application of ontology concepts. The research follows a research and development methodology, consisting of five stages: 1) Knowledge acquisition through document analysis and interviews with experts regarding the necessary skills in the digital marketing profession, 2) Ontology design and development, 3) Ontology and database Mapping, 4) Developing the self-assessment and recommendation system, 5) System testing and performance evaluation. The results show that the developed system is beneficial in helping users assess their digital marketing skills and providing recommendations for skill development in alignment with labor market demands. The system's performance evaluation indicated an accuracy of 85.5%, a precision of 84.2%, and a recall of 83.4%. User satisfaction with the system was rated at the highest level, with an average score of 4.55.

INTERNET SECURITY LITERCY ENHANCEMENT MODEL FOR COLLEGE STUDENTS IN GUANGXI

Fri, 27 Dec 2024 00:00:00 +0700

Internet security is of great significance in modern society, but college students face many problems and challenges when using the network. As an important group of network use, the lack of Internet security awareness and the lack of education make them become the main victims of network fraud and other problems. The objectives of this study include 1) to study the current situation of the Internet security literacy of college students in Guangxi, China; 2) to build a model to improve college students' Internet security literacy; and 3) to evaluate a model to improve the Internet security literacy of college students. This study is based on the latest research results, and the research sample is college students in Guangxi and experts in the field of Internet security in universities in Guangxi. The research methods used include expert investigation, Delphi measurement experiment, and expert evaluation. A training model was designed to improve the Internet security literacy of college students, and the Delphi method was used to collect and adjust the opinions on the model. The model is applied, and the implementation effect of the model is tested through the test and after experiments, combined with the CIPP evaluation opinions of experts. Ultimately, professionals universally acknowledge and successfully evaluate the Internet security literacy improvement strategy for college students through experiments. Through the investigation of experts in the field of Internet security, we can fully understand the current situation, existing problems, and suggestions for college students' Internet security literacy. To enhance college students' Internet security literacy and effectively advance Internet security education goals, strong assistance is required. The model for enhancing the internet security literacy of college students concentrating on five themes: psychology, ethics, knowledge, abilities, and awareness. To construct the complete training program from five perspectives: Training content, methodology, resources and tools, training time, and training evaluation improve college students' online security literacy.

DECISION SUPPORT SYSTEM MODEL IN HUMAN RESOURCE MANAGEMENT FOR CHINESE UNIVERSITIES IN SICHUAN PROVINCE

Fri, 27 Dec 2024 00:00:00 +0700

Leveraging advanced digital technologies to enhance management efficiency and optimize resource allocation is an effective means to promote all the human resource management activities in universities. This study aims to propose an optimal HRM decision support system model tailored to the needs of human resource management in Sichuan universities. To achieve this goal, a questionnaire survey was conducted with 21 experts based on literature review to analyze the existing issues in HRM in Sichuan universities. Subsequently, the Delphi method was used to establish a graphical model based on the feedback from these experts. Finally, referring to the CIPP evaluation principles, nine experts evaluated the model constructed in this study. The research results indicate that HRM in Sichuan universities faces issues primarily in aspects such as institutions and policy data management standards, big data, and artificial intelligence technology application. This study has proposed a model encompassing six core aspects of HRM: personnel information, personnel recruitment, development, performance evaluation, internal promotion, and compensation and benefits. The model enhances the integrity of data storage, records accuracy, and sharing smoothness; strengthens recruitment strategies formulation, candidate screening, and intelligent recruitment process; the identification of training needs improvements, development of personalized training plans, and resource allocation; optimizes intelligent performance evaluation, in-depth analysis, and sound feedback mechanism; establishes unified employment criteria, clear promotion channels, and intelligent job matching; and strengthens intelligent analysis, formulation of personalized incentive measures, and strategic analysis.