Asian Interdisciplinary and Sustainability Review

KNOWLEDGE MANAGEMENT AND VALUE CREATION IN AGRI-TOURISM: INSIGHTS FROM A THAI PROVINCE

2025-08-18T12:38:03+07:00

The sustainable development of agri-tourism and the creation of value-added agricultural products are paramount for local economic prosperity. This research investigated the knowledge embedded within agricultural livelihoods and developed guidelines to promote these practices, enhance product value, and foster sustainable agri-tourism in Thailand, focusing specifically on Nakhon Nayok Province as a case study. Using a qualitative methodology, data were collected through document reviews, in-depth interviews, and focus group discussions with 35 key informants from six community-based enterprise groups across the province. Findings revealed five distinct aspects of agricultural livelihood. Based on these, a robust framework integrating four core Knowledge Management (KM) approaches—acquisition, storage, distribution, and utilization—was formulated. This KM-centric framework serves as an effective strategic tool, not only enhancing the value of agricultural products but also developing viable agri-tourism models within communities. The study's results offer significant insights for fostering long-term sustainable destination growth. They are broadly applicable to similar community development and agri-tourism initiatives across other domestic and international regions.

ENHANCING COUNSELORS' VOCATIONAL ABILITIES IN CHINA'S HIGHER EDUCATION FOR SUSTAINABLE INDUSTRIAL INTEGRATION

2025-10-13T15:18:54+07:00

This study investigates the current situation and challenges of counselors' vocational abilities in China's higher vocational colleges amidst the rapid integration of information technology and modern manufacturing. Adopting a rigorous mixed-methods approach, qualitative interviews were conducted at Kunming Metallurgy College, while quantitative surveys were used to comprehensively evaluate 118 counselor responses across 10 institutions in Yunnan Province. Empirical analysis of multiple linear regression reveals that excessive administrative workloads significantly impair counselors' vocational capacity by marginalizing core educational responsibilities. Furthermore, findings highlight a critical misalignment with industrial development needs: counselors cannot integrate ideological education with the regional craftsman spirit and have deficient industry-specific knowledge. Conversely, systematic training participation and institutional award recognition exert strong positive impacts on overall professional competency. To ensure sustainable career development, this paper proposes implementing digital administrative tools, establishing layered, industry-integrated training systems, and creating robust counselor-enterprise interactive mechanisms. Ultimately, these strategic optimizations empower counselors to effectively bridge academic education with corporate employment demands, successfully fulfilling their essential dual mission.

OPTIMIZING PAKISTAN'S BLUE ECONOMY: STRATEGIC MARITIME GROWTH THROUGH CPEC AND COMPLEX INTERDEPENDENCE

2025-10-09T11:31:01+07:00

This study critically examines the growth trajectory of Pakistan’s blue economy, situated within the strategic framework of the China-Pakistan Economic Corridor (CPEC) and the Belt and Road Initiative. Grounded in Keohane and Nye’s theory of Complex Interdependence, the research utilizes a robust qualitative discourse analysis to investigate how asymmetric bilateral engagements can catalyze sustainable maritime economic development. The findings indicate that CPEC presents a pivotal opportunity for Pakistan to optimize key maritime sectors, including marine transport, shipping, fisheries, aquaculture, and coastal tourism. However, the realization of this immense economic potential is significantly hampered by domestic infrastructural deficits, environmental degradation, and external geopolitical rivalries in the Indian Ocean region. To navigate these hurdles, the paper proposes a comprehensive policy overhaul, emphasizing the urgent need for integrated maritime governance, enhanced public-private partnerships, and robust environmental sustainability frameworks. Ultimately, the study concludes that strategically leveraging CPEC through an inclusive blue economy model will not only alleviate domestic socio-economic challenges but also elevate Pakistan’s geostrategic position, fostering long-term regional stability, security, and interdependent sustainable economic prosperity.

DRIVING TOURIST INTENTIONS VIA CREATIVE TOURISM, SERVICE MARKETING, AND DESTINATION ATTACHMENT

2025-11-23T14:10:59+07:00

This empirical study systematically investigates the structural relationships among creative tourism (CT), service marketing strategies (SMS), destination attachment (DA), and tourist behavioral intention (TBI) within community-based tourism destinations in Chumphon Province, Thailand. Utilizing a quantitative approach, primary data were collected from 384 tourists via structured questionnaires and analyzed using partial least squares structural equation modeling (PLS-SEM). The empirical results reveal that while CT significantly fosters DA, it does not directly drive TBI. Instead, CT exerts a profound indirect effect on TBI exclusively through DA. Conversely, SMS directly predicts both DA and TBI, and also demonstrates a significant indirect effect via DA. Notably, destination attachment is the strongest predictor of behavioral intentions and serves as a critical mediating mechanism linking experiential and service factors to sustainable behavioral outcomes. These findings provide actionable insights for destination managers, emphasizing the strategic necessity of carefully designing immersive creative experiences and optimizing service interactions to cultivate emotional attachment, thereby driving sustainable tourist loyalty and positive behavioral intentions.

FOSTERING SUSTAINABLE EFL LEARNING THROUGH COLLABORATIVE READING AT A THAI TECHNOLOGICAL INSTITUTE

2026-01-05T13:53:29+07:00

Reading in English as a Foreign Language (EFL) is often perceived by learners as demanding and time-consuming, particularly when undertaking individual assignments. This study investigates the perceptions of first-year EFL undergraduate students regarding collaborative English reading within a Foundation English course at a private technological institute in Bangkok, Thailand. Employing a mixed-methods research approach, data were carefully collected through structured questionnaires from 50 convenience-sampled students, and further complemented by in-class lecturer observations. The findings demonstrate that students perceived the academic and social benefits of collaborative reading to be very high. Observations confirmed that collaborative reading not only outperformed individual reading but also fostered highly meaningful peer interactions, significantly increased motivation to learn, and enhanced overall text comprehension. Furthermore, this collaborative pedagogical approach effectively bridges language acquisition with sustainable education by developing the critical teamwork and problem-solving skills necessary for global engagement. Ultimately, integrating collaborative reading into EFL classrooms significantly boosts learner confidence, offering valuable interdisciplinary strategies for educators aiming to cultivate sustainable learning environments and prepare students for complex future challenges in higher education.

CULTIVATING PSYCHOLOGICAL CAPITAL TO MITIGATE STRESS AND ENHANCE WELL-BEING IN THAI AVIATION

2026-01-05T13:50:47+07:00

Commercial aviation exposes flight attendants to immense job demands, significantly elevating occupational stress and degrading subjective well-being. Grounded in the Job Demands-Resources theory, this study robustly evaluates the effectiveness of a structured Psychological Capital Intervention specifically designed to mitigate stress and foster subjective well-being among Thai flight attendants. A quasi-experimental, matched pretest-posttest control group design was conducted with sixty operational flight attendants, equally divided into experimental and control groups. The comprehensive four-week intervention featured weekly face-to-face training sessions incorporating cognitive reframing, resilience training, and mindfulness practices to build hope, efficacy, resilience, and optimism systematically. Analyzing the data using a two-way mixed-design ANOVA revealed statistically significant time-by-condition interactions. The intervention group demonstrated substantial reductions in perceived stress alongside marked improvements in composite subjective well-being, whereas the control group exhibited no significant baseline changes. These compelling empirical findings highlight that the targeted development of psychological capital is a crucial personal resource that effectively buffers against unpredictable occupational stressors. Ultimately, this vital research positions psychological interventions as strategic investments in human resource management for cultivating a resilient and highly engaged workforce in high-stress Asian aviation service environments.

ENHANCING INTERNAL AUDIT AND CONTROL COMPETENCIES THROUGH MOTION GRAPHICS: A FOUNDATION FOR SUSTAINABLE CORPORATE GOVERNANCE IN ACCOUNTING EDUCATION

2025-10-30T11:57:27+07:00

Recognizing challenges in conveying abstract accounting concepts, this study aimed to 1) develop motion graphics, 2) evaluate their quality and instructional effectiveness using E1/E2 criteria, 3) compare student learning achievement against traditional methods, and 4) assess student satisfaction. In an experimental design with 34 students in each group, media development followed the ADDIE model. It was guided by principles from the Cognitive Theory of Multimedia Learning (CTML), Constructivist Theory, and Spaced Repetition. The findings reveal that the motion graphic media is of excellent quality and highly effective, exceeding the 80/80 standard with an E1/E2 score of 82.40/85.60. Students using motion graphics demonstrated significantly higher learning achievement (p < .001) than the control group and reported the highest level of satisfaction. These results underscore that motion graphics offer an engaging and effective pedagogical approach for complex accounting topics. By enhancing students' understanding of internal audit, control, and corporate governance, this innovative educational tool directly fosters the competencies essential for ensuring transparency, accountability, and robust risk management—all foundational elements for sustainable corporate reporting and practices in the Asian context.

INTEGRATING DATA GOVERNANCE AND HUMAN CAPITAL FOR SUSTAINABLE BIM ADOPTION IN ASIAN MEGAPROJECTS

2025-10-21T12:38:33+07:00

Building Information Modeling (BIM) is increasingly promoted to drive digital transformation and sustainable development in Asia's mega construction projects. Despite the widespread adoption of technical standards such as ISO 19650 and open BIM frameworks, implementation often suffers from fragmented data governance and critical gaps in workforce competencies. This study argues that treating data management and human capital as isolated domains severely limits the long-term effectiveness and sustainability of BIM adoption. Employing a comparative mixed-methods approach—comprising comprehensive policy reviews, semi-structured stakeholder interviews, and targeted professional surveys—this research evaluates institutional readiness and BIM maturity across Singapore, China, and Thailand. The findings highlight that architectural design serves as the crucial entry point for structured project information, yet practitioners often lack the essential data-oriented competencies needed to prevent downstream inefficiencies. To address these systemic challenges, the study proposes the BIM Talent Pipeline Framework, which systematically integrates data governance with human capital development. This framework spans four socio-technical stages: education, certification, industry practice, and continuous development, underpinned by a robust Education-Industry-Government partnership model. Ultimately, sustainable BIM adoption requires aligning technical mandates with institutionalized talent development strategies.

SUSTAINING HERITAGE FOODSCAPES: SOCIO-CULTURAL IMPACTS AND RELATIONAL WELL-BEING IN BANGKOK'S YAOWARAT DISTRICT

2025-12-15T00:10:42+07:00

This qualitative ethnographic study investigates how food tourism reshapes the socio-cultural landscape, everyday practices, and relational well-being within Bangkok’s Yaowarat Street Food District. While Yaowarat is globally recognized for its iconic culinary heritage, the localized, lived impacts of this touristic prominence on host communities remain heavily underexplored. Drawing on year-long fieldwork, 15 in-depth qualitative interviews, 5 focus groups, and 2 dialogue workshops, this research examines the complex negotiations between residents and vendors amid rapid, tourism-driven global change. The findings reveal four primary dynamics: the reconfiguration of temporal and spatial rhythms causing simultaneous pride and fatigue; authenticity enacted as an ongoing, embodied negotiation rather than a fixed cultural attribute; cultural continuity sustained through informal, intergenerational stewardship; and community well-being experienced relationally through spatial familiarity and emotional security. Ultimately, this study argues that sustainable food tourism transcends traditional economic indicators, relying instead on the preservation of everyday rhythms, affective relations, and spatial autonomy. By centering lived experiences within an Asian urban context, this research offers a critical, multidimensional perspective on cultural sustainability and inclusive heritage management in rapidly transforming urban heritage foodscapes.