https://so05.tci-thaijo.org/index.php/PSAKUIJIR/issue/feed Asian Interdisciplinary and Sustainability Review 2024-09-11T12:50:43+07:00 Associate Professor Dr.Thanaporn SRIYAKUL ALPS.Journals@gmail.com Open Journal Systems <p><em>PSAKU International Journal of Interdisciplinary Research</em> (<a href="https://portal.issn.org/resource/ISSN/2730-3632">e-ISSN: 2730-3632</a>) is an international open peer reviewed journal published half yearly by the Political Science Association of Kasetsart University, Thailand in cooperation with Management and Science University, Malaysia &amp; Sekolah Tinggi Ilmu Administrasi Abdul Haris, Indonesia. The aim of <em>PSAKUIJIR</em> is to promote new discoveries in the various disciplines of knowledge, within and across sciences and technologies and humanities and social sciences, which are contributed by researchers and experts from all over the world. Therefore, the editors dedicated to providing a venue for both academics and practitioners to publish their original research articles and reviews in English.</p> https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/272236 ANALYSIS OF ENGLISH NETSPEAK IN LINE MESSAGES 2024-04-19T15:50:06+07:00 Sirodom NILNARONG nilnarongcaseysirodom1990@gmail.com <p>In the present era of technology and computers, Netspeak has been an integral component of the English language. The objectives of the study were to: 1) investigate the researchers' use of LINE's private group chat for written communication, and 2) Examine how often users of the instant messaging program LINE utilize Netspeak capabilities and explain the definition and usage of any terms that are utilized. The investigator used the researcher's LINE private group chat communications. To assemble a sample of 100 messages for the purpose of the investigation. The descriptive qualitative method was applied, and the data gathering process consisted of observation and documenting. This was followed by an analysis that concentrated on the characteristics of typography, vocabulary, and discourse characteristics. According to the results, out of the four varieties of Netspeak, abbreviations were the most widely used. Upon a deeper look, it was discovered that the abbreviation “Thx/Ty” was the most frequently used at 56.96%. When compared to the other punctuation marks that were used in the LINE messages, the exclamation mark “!” was the most commonly used at 44.56%. “ASAP” was the item that was discovered the most frequently in relation to the acronym at 39.25%. While “Emojis” was the most common kind of symbol discovered during the investigation at 74%. The data may justify calling text messaging less professional than business letters. Due to its popularity, Netspeak is convenient and accessible worldwide. And most importantly, it saves senders a lot of time when writing.</p> 2024-05-31T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/272430 BIODIVERSITY, RESILIENCE, AND CONSERVATION BASED TOURISM: A GLIMPSE INTO INDONESIA'S MAROS-PANGKEP GEOPARK 2024-05-29T19:02:11+07:00 Ismail Suardi WEKKE iswekke@gmail.com Andi Fiptar Abdi ALAM afaalam@gmail.com Muhammad NURJAYA Muhammad_NURJAYA@gmail.com Mohamed Ahmed DAWABSHEH mohammed.dawabsheh@aaup.edu Tosaporn MAHAMUD tosaporn.mah@rmutr.ac.th <p>This paper provides a captivating glimpse into the Indonesia's Maros-Pangkep Geopark's exceptional qualities. Research methodology outlining data collection and analysis, this piece utilizes a multi-pronged approach to unveil the captivating biodiversity of Maros-Pangkep Geopark. Immersive Exploration: Firsthand exploration of the geopark's diverse ecosystems, including rainforests, caves, and karst formations, provides a foundational understanding of the existing flora and fauna. Collaborating with park rangers, biologists, and conservationists working within the geopark offers invaluable insights. These experts possess extensive knowledge of endemic species, ongoing conservation efforts, and the intricate relationships within the ecosystem. Interviews and discussions with them paint a comprehensive picture of the geopark's biodiversity. Here, visitors can embark on a journey through time, exploring geological formations that tell the story of our planet's ancient past. The Maros-Pangkep Geopark boasts a unique blend of captivating landscapes, including majestic karst formations, hidden caves adorned with prehistoric art, and diverse ecosystems teeming with life.</p> 2024-06-21T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/271956 DEVELOPMENT OF COMMUNITY ENTERPRISE FOR SUSTAINABLE SUCCESS: LESSONS FROM THE THA SAP COCONUT SHELL GROUP IN YALA, THAILAND 2024-04-23T12:42:36+07:00 Piyada MANEENIN piyada.m@yru.ac.th Ganyarat PINICHCHAN ganyarat.p@yru.ac.th Sasadee KAMPHANGDEE satsadi.k@yru.ac.th Thanakul KOOTIPHAKDEE Thanakul_KOO@gmail.com Benyada LAOTANATAWORN benyada.l@yru.ac.th Thanon MANEENIN thanon.m@yru.ac.th <p>This study aimed to investigate the management conditions, factors affecting the development of community enterprise, problems, obstacles, and development guidelines for community enterprise. Key informants included the chairman and members of the Tha Sap Coconut Shell Group in Yala, Thailand. The findings revealed that in the management of community enterprise, there is appropriate division of duties, selection of quality raw materials, established channels for transporting goods, bookkeeping practices, fair allocation of benefits, and utilization of both offline and online sales channels. Factors influencing the development of community enterprise include internal factors such as capable group leaders, a diverse range of products, clear group management, goal-oriented planning, and knowledge development in human resource management to enhance operational efficiency and systematic financial management. External factors include the use of local raw materials to reduce production costs and support from government agencies. Development guidelines for community enterprise to achieve success include leveraging strengths, addressing weaknesses, and fostering partnerships with government and private agencies to enhance knowledge and access to funding. The community enterprise must prioritize self-development to foster group strength and sustainability.</p> 2024-07-24T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/271879 FINANCIAL MANAGEMENT AND ACCOUNTING PRACTICES FOR TOURISM GROUP COMMUNITY ENTERPRISE AT BAN BANG NANG LUWA, YALA, THAILAND 2024-05-22T10:35:33+07:00 Jarucha SINTAVEE jarucha.s@yru.ac.th Siriwan JIANCHATCHAWANWONG siriwan.j@yru.ac.th Pennapa KUEKET pennapa.k@yru.ac.th Nattharawee PHONGKRAPHAN nattharawee.p@yru.ac.th <p>The Tourism Group Community Enterprise at Ban Bannang Luwa Community was established to encourage the community to earn income from tourism. The objectives of this research were: 1) to study the context and potential of financial and accounting management of tourism group community enterprises at Ban Bannang Luwa community, and 2) to determine the appropriate financial management and accounting practices for these enterprises. This is qualitative research. The sample group consisted of seven members of the enterprise group selected using a purposive sampling method. The research tools included semi-structured interviews, observation, and group discussion. The results showed that: 1) The context of financial management and accounting practices for the tourism group community enterprises at Ban Bannang Luwa revealed that the administrative structure did not clearly define the roles and responsibilities. The group chairman managed multiple tasks, leading to inefficiencies in operations. 2) Determine the appropriate financial and accounting management practices for the tourism group community enterprises at Ban Bannang Luwa, after restructuring, the division of duties for recording financial documents and accounting improved the clarity and efficiency of the group's numerical information and financial statements.</p> 2024-07-24T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/274188 PROPOSED GUIDELINE IN TRANSFORMING KHAIRAT DEATH FUND TO ISLAMIC MICROFINANCE IN YAHA COMMUNITY, YALA, THAILAND 2024-07-05T08:55:54+07:00 Hasiyah DOROSAE hasiyah.do@yru.ac.th An-Amin MATAE an-amin.m@yru.ac.th Wasantanawin HARINPAPONWICH wasantanawin.h@yru.ac.th <p>The khairat death fund is vital in easing the financial burden on families of the deceased and ensuring proper handling of their affairs. However, there is little research on converting the khairat death fund into an Islamic microfinance institution. This study investigates the fund's background and practices and proposes a management model that aligns with community-based financial institutions and Islamic microfinance standards. Through qualitative methods of in-depth interviews with seven head officials of the death khairat money in Yaha subdistrict, Yala, Thailand, the study reveals that the fund originated to mobilize community support during member deaths. The fund is managed by a committee with clear rules to ensure equal service to members. The study identifies the potential for five Khairat Death Funds to be established as Islamic microfinance systems based on Wakalah and Murabahah principles, contributing to the fund's evolution into a significant financial instrument in the future.</p> 2024-08-17T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/273834 GENDER ANALYSIS THROUGH THEORETICAL PERSPECTIVES IN SOCIOLOGY 2024-07-04T05:41:34+07:00 Shukra Raj ADHIKARI shukrarajadhikari3@gmail.com Bhawani Shankar ADHIKARI bhawanishankar.adhikari12@gmail.com Ganga ACHARYA gangaacharya075@gmail.com Wasino WASINO wasino@mail.unnes.ac.id <p>Society is a complex network of human relationships, and gender relationships are an integral part of this social structure. Various theoretical perspectives have been developed to study human relationships within this context. This article has focused on exploring gender relationships using sociological theories. To achieve this goal, qualitative data have been collected using content analysis as part of a qualitative research design. The data have then analyzed and linked to the concept of gender through thematic categories based on sociological theoretical explanations. After analysis of theoretical assumptions as the data, it has been concluded that gender relationships manifest in diverse forms, revealing variations when it has been viewed through theoretical perspectives of sociology.</p> 2024-08-17T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/273501 MISMATCH OF LABOR SUPPLY AND DEMAND AND THE PATH OF INDUSTRIAL UPGRADING IN THE CONTEXT OF DIGITAL ECONOMY 2024-07-05T09:36:23+07:00 Yingyue WANG yingyue.wan@st.econ.tu.ac.th <p>In the context of digital economy, this paper mainly studies the impact of China's labor supply and demand mismatch on industrial structure upgrading, and the path of digital economy to adjust labor supply and demand mismatch and industrial structure upgrading. This paper puts forward three hypotheses: first, the mismatch of labor supply and demand will inhibit the advancement and rationalization of industrial structure; second, the regulatory effect of digital economy can force human capital to improve the industrial structure and contribute to the upgrading of industrial structure; third, the digital economy can alleviate the negative impact of the rationalization of the mismatched industrial structure of labor supply and demand. The empirical results of this study show that, first of all, the mismatch of labor supply and demand in China has a direct inhibitory effect on the upgrading and rationalization of industrial structure; Second, China's digital economy has played an important role in adjusting the imbalance between labor supply and demand and improving the industrial structure. This paper is devoted to finding out how to effectively deal with the problem of labor supply and demand mismatch, promote the upgrading of industrial structure, and maintain the steady growth of national economy.</p> 2024-08-17T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/274195 ANTECEDENTS OF TRUST AND THEIR EFFECTS ON PURCHASE INTENTION OF SKINCARE PRODUCTS THROUGH INSTAGRAM APPLICATION 2024-07-07T09:45:55+07:00 Parichat CHERDSRI pari.chatcherd@gmail.com Jakkrapan KITTINORARAT jakkrapan@pnru.ac.th Orranarth ACHERAYAWATHAN orranarth@gmail.com <p>This study aims to investigate the factors influencing trust and the purchase intention of skincare products through the Instagram application. The study employed a quantitative research methodology, collecting data via online questionnaires from 400 consumers who purchased skincare products through the Instagram application. Data analysis included statistical methods such as frequency, percentage, mean, standard deviation, and path analysis. The research findings indicated that trust was a significant factor influencing the purchasing intention of skincare products through the Instagram application with statistical significance at the .01 level. Additionally, e-commerce knowledge and perceived ease of use had an indirect influence on the purchasing intention of skincare products through the Instagram application with statistical significance at the .01 level. Perceived risk had an indirect influence on the purchasing intention of skincare products through the Instagram application with statistical significance at the .05 level.</p> 2024-08-17T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/272110 ENHANCE SERVICE BUSINESS WITH CULTURAL CAPITAL IN NIBONG ANCIENT COMMERCIAL STREET, THAILAND 2024-05-21T11:34:18+07:00 Meena RADENAHMAD meena.r@yru.ac.th Chineephen MALISUWAN chineephen.m@yru.ac.th Yutthana KADEM yutthana.k@yru.ac.th <p>This research aims to 1) study the knowledge constituting the cultural capital in the Nibong ancient commercial street, 2) develop the main components for enhancing the image of the service business by utilizing the cultural capital of the Nibong ancient commercial street, and 3) analyze and compare the economic value before and after the development of the service business. The research design is qualitative, employing the concept of corporate image as the research framework. The research area was the Nibong ancient commercial street in Yala Municipality, Yala Province, Thailand. The sample group consisted of five service business operators in the Nibong ancient commercial street, selected through purposive sampling. Three research instruments were used: 1) focus group discussions, 2) interviews, and 3) questionnaires. Data were analyzed using content analysis and descriptively written up. The research findings indicated the emergence of five unique pieces of cultural knowledge in the Nibong ancient commercial street. These findings can be used as concepts and inspiration for designing and enhancing the business image, thereby elevating the service business. Additionally, the economic value of the five service business operators in the Nibong ancient commercial street was higher after development compared to before.</p> 2024-08-17T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/272152 DEVELOPMENT OF LEARNING ECO MODEL ON FARMSTAY BUSINESS REGARDING TO ORGANIC AGRICULTURE FOR YOUTHS TO BUILD FUTURE SKILLS LEADING TO OCCUPATIONAL BASIS 2024-04-17T13:25:19+07:00 Nantharat NAMBURI nantharat.n@yru.ac.th Sukrita RAKSUDJARIT sukrita.r@yru.ac.th Warawut WARANANTAKUL warawut.w@yru.ac.th Somthop WETOSOT somthob.w@yru.ac.th Niranee BUERAHENG niranee.b@yru.ac.th Suwanna THONGDONKHAM suwanna.th@yru.ac.th Ganyarat PINICHCHAN ganyarat.p@yru.ac.th <p>This paper aims to analyze the potential achievement factors in developing a learning eco model focused on the farmstay business, particularly about organic agriculture, of the Piyamit 3 Tunnel Community, Yala, Thailand. The findings of this research indicate that the farmstay business centered around organic agriculture possesses a commendable level of business potential. This success is attributed to internal and external factors that collectively support the growth of this initiative. The development of the learning eco model for the farmstay business emphasizes the management, skills, and values of entrepreneurial farmers. These farmers aim to construct a successful farmstay encompassing various factors, including residence, food, safety, and culture. This comprehensive model addresses multiple dimensions essential for creating a thriving farmstay environment. The transfer of the learning eco model related to organic agriculture also highlights that the satisfaction level among youths is notably high. This satisfaction is particularly evident in the knowledge gained and the benefits derived from applying organic agriculture practices within their business application</p> 2024-08-17T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/272013 COSTS AND RETURNS OF CHUANTANEE WOVEN FABRIC PRODUCTS FROM THE BAN TRANG WOMEN WEAVING GROUP IN BAN TRANG, PATTANI, THAILAND 2024-05-22T10:35:37+07:00 Nattharawee Phongkraphan natharawee.p@yru.ac.th Panuwat Srimaca panuwat.s@yru.ac.th Manus Suttikan manus.s@yru.ac.th Jarucha Sintavee jarucha.s@yru.ac.th Siriwan JIANCHATCHAWANWONG siriwan.j@yru.ac.th Umaporn CHURNGCHOW umaporn.c@yru.ac.th <p>The analysis of costs and returns of Chuantanee Woven Fabric Products from the Bantrang Women Weaving Group in Ban Trang Subdistrict, Mayo District, Pattani Province, Thailand aimed to analyze the costs and returns of Chuantanee woven fabric, also known as “Leema” fabric, produced by this Women Weaving group and to provide a guideline for costs and returns analysis of this product. The population consists of members of the Chuantanee Women Weaving Group, with a sample size of 15 selected through purposive sampling. Data was collected using interviews. The research findings revealed that the production costs of the Chuantanee woven fabric are higher than the revenue. Decisions regarding the sale of the Chuantanee woven fabric should consider various factors such as market demand, sales channels, and pricing strategies. Adjusting the pricing to better align with production costs and controlling additional costs are recommended to increase profitability.</p> 2024-09-02T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/271882 PARTICIPATORY COMMUNICATION IN COMMUNITY PRODUCT DEVELOPMENT BY THE BATIK FABRIC BAGS AT BANWA HOUSEWIVES GROUP, YALA, THAILAND 2024-04-29T22:54:41+07:00 Siriwan JIANCHATCHAWANWONG siriwan.j@yru.ac.th Satita KAEWLEK satita.k@yru.ac.th Jarucha SINTAVEE jarucha.s@yru.ac.th <p>This research examined participatory communication in community product development by the Banwa Housewives Group. The objective was to develop the design of Batik fabric bags through participatory communication. The research employs a qualitative approach. The participants were ten members of the Banwa Housewives Group through a purposive sampling method. The research tools included in-depth interviews and focus group discussions. Data were analyzed descriptively, focusing on the studied themes. The findings, based on the research objective, revealed that the Banwa Housewives Group engages in participatory communication in community product development. This includes co-thinking/co-planning, co-policy formulation, co-implementation, co-allocation and sharing of benefits, and co-monitoring and evaluation to improve the design of Batik fabric bags. However, the group cannot effectively use online communication. It is recommended that relevant agencies support and promote the group’s ability to use technology to expand communication channels. Establishing networks could also help the group exchange information and ideas, fostering creativity. In addition, the group should incorporate local identity into their products to attract customers and find ways to ensure customer acceptance of product quality.</p> 2024-09-02T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/274197 THE INFLUENCE OF TECHNOLOGY ACCEPTANCE ON THE INTENTION TO USE ONLINE BANKING APPLICATIONS FOR FINANCIAL TRANSACTIONS AMONG GENERATION B USERS IN BANGKOK, THAILAND 2024-08-01T12:35:21+07:00 Kanokporn BUDRAK jakkrapan@pnru.ac.th Jakkrapan KITTINORARAT jakkrapan@pnru.ac.th Angkarn KACHAWANGSRI jakkrapan@pnru.ac.th <p>This study aimed to investigate the influence of technology acceptance on the intention to use online banking applications for financial transactions. This research was conducted using quantitative research. The sample was 400 Generation B individuals who have previously used online banking applications in Bangkok, Thailand. The research instrument employed was a questionnaire. Descriptive statistics were used for data analysis, while inferential statistics for hypothesis testing involved multiple regression analysis. The study findings indicated that the influence of technology acceptance, regarding relative advantages, compatibility, and complexity affected the intention to use online banking applications among Generation B users in Bangkok with a statistical significance level of .05.</p> 2024-09-02T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/274455 GENDERED MOBILITY AND SUSTAINABLE URBAN TRANSPORT: WOMEN'S EXPERIENCES ON MUMBAI'S SUBURBAN RAILWAY 2024-08-19T11:01:46+07:00 Dhriti DHAUNDIYAL dhritidhaundiyal@doonuniversity.ac.in Nishant SHARMA nishantsharma@iitb.ac.in <p>In the urban landscape of Mumbai, women commuters navigate a complex interplay of gender and mobility within their daily commutes on the suburban railway system. Balancing diverse domestic and professional roles, their experiences and perceptions of mobility are shaped by societal structures and safety concerns, often resulting in transit captivity. This study adopts a qualitative approach grounded in feminist epistemology, conducting in-depth semi-structured ethnographic interviews with both daily and occasional women travellers on Mumbai's local trains. Through a gendered lens and thematic analysis, this research uncovers the varied mental models and socio-cultural influences that shape women's mobility decisions, revealing their travel experiences, preferences, and constraints. The findings highlight the layered complexities of women's mobility needs and the shortcomings of current urban transport systems in addressing these needs, particularly regarding safety, accessibility, and inclusivity. This study contributes to the literature on urban mobility, gender equity, and sustainable transportation by integrating a theoretical framework that centres women's experiences. It advocates for a more holistic approach to urban planning in densely populated and developing contexts, emphasizing the need for inclusive transport policies that consider the diverse needs of all urban residents.</p> 2024-10-02T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/273969 HOSPITALITY WITH ISLAMIC VALUES: DEVELOPING A COMPREHENSIVE APPROACH TO TOURISM IN INDONESIA 2024-09-11T12:50:43+07:00 Ismail Suardi WEKKE iswekke@gmail.com Andi Fiptar Abdi ALAM afaalam@gmail.com Muhammad NUSRAN mnusran@umi.ac.id Mohamed Ahmed DAWABSHEH mohammed.dawabsheh@aaup.edu Tosaporn MAHAMUD tosaporn.mah@rmutr.ac.th <p>Indonesia, the world's most populous Muslim nation, boasts immense tourism potential. However, catering to Muslim tourists requires more than just halal food options. This paper proposes a comprehensive approach to tourism development in Indonesia, grounded in Islamic values of hospitality (ihsan) and respect (adab). It examines how these principles can be integrated into every aspect of the tourist experience, from accommodation and activities to cultural understanding and environmental stewardship. The paper explores strategies for staff training, infrastructure development, and destination marketing that cater to Muslim travelers' religious needs and cultural sensitivities. By embracing Islamic values, Indonesia can create a unique and thriving tourism industry that caters to both Muslim and non-Muslim visitors, fostering intercultural dialogue and sustainable development.</p> 2024-10-02T00:00:00+07:00 Copyright (c) 2024 Authors https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/274547 ACHIEVING SUSTAINABLE DEVELOPMENT GOAL 15 IN SUB-SAHARAN AFRICAN COUNTRIES: ROLE OF TAX REVENUE AND GOVERNANCE QUALITY 2024-08-19T11:01:58+07:00 Bamidele Comfort OLAITAN dominionpeace123@gmail.com Timilehin Olasoji OLUBIYI timi.olubiyi@westmidlands.university <p>Environmental Sustainability is a global call to act in the interest of protecting and preserving the environmental resources today for a better future. This could be achieved through effective tax policies and good governance. However, many countries in Sub-Saharan Africa are faced with environmental sustainability problems such as unregulated and lack of management use of natural resources of Life on Land (LIOL) as indicated in the Sustainable Development Goals. The study examined the effect of tax revenue and governance quality on Life on Land in Sub-Saharan African countries. Ex-post facto research design was adopted. The population of the study was 48 Sub-Saharan African countries. A sample size of 36 countries was purposively selected based on the availability of data. The data were sourced from the World Development Database covering 21 years (2001˗2021). Validity and reliability were premised on the verified data on the website of World Bank Database. Findings revealed that tax revenue significantly affected LIOL (Adj.R<sup>2</sup> = 0.08, F(5, 792) = 36961.09, p &lt; 0.05). Also, the study further revealed that governance quality significantly mediated the effect of tax revenue on the LIOL (Adj.R<sup>2 </sup>= 0.16, F(11, 786) = 395180.42, p &lt; 0.05). The study concluded that tax revenue improved environmental sustainability in Sub-Saharan African countries.</p> 2024-10-02T00:00:00+07:00 Copyright (c) 2024 Authors