Asian Interdisciplinary and Sustainability Review

ADAPTIVE Q-LEARNING-BASED IOT INTEGRATION FOR SUSTAINABLE URBAN AUTONOMOUS VEHICLE NAVIGATION

Pannee SUANPANG — 2025-06-03

This research explores a novel method for integrating Internet of Things (IoT) with adaptive Q-learning (AQL) to enhance urban autonomous vehicle (AV) navigation for improved sustainability. The core of this method is an AQL algorithm that dynamically modifies learning settings in response to real-time traffic conditions, which optimizes decision-making. The effectiveness of the model was evaluated in a detailed simulation environment designed to reflect the complexity of urban settings. This infrastructure included sensors, communication protocols, and cloud-based systems. The simulation results show substantial advances in route optimization, hazard avoidance, and overall vehicle safety. The results show that integrating AQL with IoT improves the performance of self-driving cars and promotes more ecological and smart urban transportation strategies.

ADAPTIVE Q-LEARNING FOR SUSTAINABLE ELECTRIC VEHICLE ADAPTIVE CRUISE CONTROL IN THAILAND'S SMART TOURISM

Pannee SUANPANG — 2025-06-03

This study explores the integration of adaptive Q-learning into Electric Vehicle (EV) Adaptive Cruise Control (ACC) systems, with a focus on enhancing sustainability in Thailand's smart tourism destinations. It presents an adaptive Q-learning approach to improve efficiency, safety, and environmental performance in dynamic environments by learning optimal speed and distance policies through continuous interaction. The simulations demonstrated that adaptive Q-learning significantly improved ACC's fuel efficiency, reduces traffic congestion and improves air quality. These improvements are crucial for developing sustainable transportation solutions in environmentally sensitive tourist destinations. The study stresses how adaptive Q-learning transforms EV safety, efficiency, and environmental management, setting a sustainable benchmark for ADAS systems in Thailand and elsewhere.

DRIVING GREEN IN CHINA: SOCIAL INFLUENCE AND NEW ENERGY VEHICLE ADOPTION IN GUANGDONG

Meili ZHANG — 2025-08-03

This study examines the factors influencing New Energy Vehicle (NEV) adoption among consumers in Guangdong Province, China, through the lens of the Theory of Planned Behavior (TPB). It incorporates peer group homogeneity as a moderating variable, leveraging Guangdong's advanced NEV infrastructure, strong government support, and collectivist cultural context. Utilizing a quantitative methodology with 420 respondents, the study evaluates the impact of green attitude, perceived social influence, and perceived behavioral control on green purchase intentions and behaviors. Findings confirm that these three TPB components significantly predict NEV purchase intention, which in turn mediates actual purchase behavior. Peer group homogeneity significantly moderates these relationships, amplifying the effects of TPB constructs in cohesive social groups. The research highlights the importance of social dynamics in shaping consumer behavior within collectivist societies. This study extends the TPB framework by including group-level influences, offering a more comprehensive model of green consumer behavior. The results offer guidance for businesses and policymakers seeking to promote NEV adoption in similar cultural and economic contexts.

CULTIVATING CREATIVITY: A PSYCHOSOCIAL MODEL FOR SUSTAINABLE PROBLEM-SOLVING IN THAI UNIVERSITY STUDENTS

Suwaluck UANSA-ARD — 2025-08-03

This study explores the psychosocial factors influencing creative problem-solving (CPS) among Thai university students, crucial for academic success, personal growth, and addressing sustainability challenges. It investigates the direct and indirect effects of psychological traits and situational factors on CPS behaviors. Data from 480 Thai university students were analyzed using path analysis, confirming a good model fit (x2 = 32.826, df = 22, p = 0.0644, RMSEA = 0.032, CFI = 0.997, TLI = 0.991, SRMR = 0.047). Results indicate that both psychological traits and situational factors significantly influence CPS behavior through psychological state, explaining 86.60% of its variance. Key factors identified include perceived behavioral control, core self-evaluation, and perceived problem-solving modeling. These findings highlight the need for higher education institutions to foster psychological traits and create supportive environments for creative and systematic sustainability problem-solving. This study offers insights for educational policies aimed at cultivating creative and sustainable problem-solving skills among university students in Thailand and similar contexts.

REVISITING THE SUPPORT-ENGAGEMENT DYNAMICS: WORK ENGAGEMENT AS A KEY DRIVER OF ORGANISATIONAL SUPPORT AND NURSE WELL-BEING IN A THAI HOSPITAL SETTING

Pasinee KONGPHETCH — 2025-08-03

This study re-examines the relationship between Quality of Nursing Work Life (QNWL), Work Engagement (WE), Perceived Organizational Support (POS), and Work Happiness (WH) among nurses in a Thai hospital setting. Addressing the global challenge of nurse retention and its impact on quality of care, this research investigates WE as a primary driver of POS. Data from 100 nurses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealing a model where QNWL significantly enhances WE. Subsequently, WE positively influences POS and contributes to WH. These findings challenge traditional views by highlighting the pivotal role of WE in shaping perceptions of organizational support. The implications suggest that hospital administrators prioritize initiatives fostering WE to create a supportive environment that promotes nurse well-being and job satisfaction. This study contributes to the sustainable organization literature by underscoring the need to revisit existing assumptions about support-engagement dynamics in healthcare settings.

ADAPTIVE MULTI-AGENT REINFORCEMENT LEARNING FOR ENHANCING SECURITY AND PRIVACY IN EV FAST-CHARGING NETWORKS FOR SUSTAINABILITY

Pannee SUANPANG — 2025-08-03

Electric Vehicle (EV) adoption is rapidly increasing, necessitating robust and secure fast-charging networks. However, existing infrastructures face significant security and privacy challenges. This paper proposes an innovative approach using Adaptive Multi-Agent Reinforcement Learning (MARL) to address these issues. Our methodology involves formulating the problem within a MARL framework, designing adaptive agents that optimize security protocols while preserving user privacy. We conducted experiments in a simulated EV charging environment, demonstrating that our approach enhances security measures such as intrusion detection and privacy-preserving data handling. Key findings indicate significant improvements in network resilience and user privacy, validated through comprehensive metrics and visualization. This research contributes to advancing the understanding and application of MARL in critical infrastructure security and suggests future directions for integrating adaptive intelligence into EV charging networks for sustainability.

SUSTAINABILITY DISCLOSURE AND CORPORATE GROWTH: AN EMPIRICAL STUDY OF LISTED THAI COMPANIES

Wichan CHANTHAWONG — 2025-08-03

This study investigates the impact of sustainability disclosure on the sustainable growth of companies listed on the Stock Exchange of Thailand (SET). Using a dataset of 234 listed companies in 2023, structural equation modeling (SEM) was employed to analyze the relationships between environmental, social, and governance (ESG) disclosures and sustainable growth rates. The findings revealed a significant negative influence of environmental disclosure on sustainable growth, potentially due to initial substantial investments in ESG compliance. However, the effect of social disclosure on growth was also found to be negative, with investors often emphasizing environmental and governance disclosures, which provide more quantifiable insights into corporate risk management. Furthermore, although governance and economic disclosures exhibited a positive correlation with sustainable growth, the relationship was statistically insignificant. These results provide valuable implications for policymakers and corporate leaders in Thailand regarding the importance of strategically aligning sustainability reporting with business strategies. By fostering transparency in operations, companies can improve stakeholder confidence and drive long-term competitive advantages.

ESG DISCLOSURE, TAX PLANNING, AND OPERATIONAL EFFICIENCY: EVIDENCE FROM THAILAND'S LISTED COMPANIES

Sutirat RUENGPOO — 2025-08-03

This research examines how sustainability reporting impacts operational efficiency through tax planning for companies listed on the Stock Exchange of Thailand (SET). Using secondary data from SET-listed firms between 2021 and 2023, sourced from the SET SMART and Bloomberg Terminal, the study employs quantitative and statistical analysis methods to test the hypotheses. The findings suggest that corporate governance (GOV) and tax planning (ETR) significantly influence operational efficiency. The study identifies environmental (ENV) and social (SOC) aspects as factors affecting tax planning, with environmental disclosure showing a negative influence and social disclosure showing a positive influence. Also, the disclosure of sustainability reporting information related to operational efficiency, particularly through tax planning, is found to encompass both environmental and social factors. This research enhances the understanding of sustainability information disclosure, operational efficiency, and tax planning, emphasizing that prioritizing investor decisions, policy oversight, and tax supervision can enhance internal control within organizations. The study supports the development of tax planning strategies and sustainable business practices.

COMMUNITY-DRIVEN RURAL TOURISM: A MODEL FOR SUSTAINABLE DEVELOPMENT IN UMPHANG, THAILAND

Rungtiwa THANAM — 2025-08-03

This research investigates the components of a rural tourism model developed through community participation in Umphang District, Tak Province, Thailand. Utilizing the Ethnographic Delphi Futures Research (EDFR) technique, experts from government, private, community, and academic sectors (n=19) were engaged in a two-round process of in-depth interviews and questionnaire assessments. Content analysis and descriptive statistics (median, mode, interquartile range) were employed to analyze the data. The study identified nine key components for the rural tourism model, named UMPHANG RT: Unique Community, Management, Participation, Human Capital, Activities, Nature, Guest & Tourist, Rural Life, and Tourism. This framework serves as a guideline for fostering community-led management of rural tourism, aiming to strengthen the community, enhance its capacity to host tourists, and preserve its distinct identity and traditional way of life. By emphasizing community involvement and local wisdom, this model contributes to the sustainable development of rural tourism, aligning with the principles of responsible and culturally sensitive tourism practices.

SUSTAINING HALAL: A MANAGEMENT MODEL FOR COMPETITIVE THAI CERTIFICATION

Arada PALALAY — 2025-08-03

This research investigates the competitiveness of Halal certification organizations in Thailand amidst a dynamic organizational environment. It analyzes the current landscape, key influencing factors, and proposes an integrated management model to improve Halal certification for Thai organizations. A qualitative methodology was employed, involving in-depth interviews with 21 participants from government, the Central Islamic Council of Thailand, Halal-certified businesses, and academia. The study highlights the necessity of a robust quality assurance system with stringent quality control throughout the certification process, fostering trust between consumers and businesses. The proposed management model aims to enable Halal certification organizations in Thailand to enhance satisfaction, create sustainable value, and effectively compete. It emphasizes continuous adaptation to environmental changes, balancing operational efficiency with adherence to Islamic principles, fostering innovation, and promoting collaboration among stakeholders. This research offers practical guidance for enhancing the long-term sustainability and competitiveness of Halal certification in Thailand's evolving landscape. The findings offer valuable insights for enhancing the Halal certification ecosystem in Thailand and provide a framework for other countries seeking to strengthen their Halal industries.

CULTIVATING SUSTAINABILITY: THE IMPACT OF CORPORATE ENTREPRENEURSHIP ON THAI BUSINESSES

Pornchai Sakdanuwatwong — 2025-10-06

This study examines the impact of corporate entrepreneurship (CE), as measured by the Corporate Entrepreneurship Assessment Instrument (CEAI), on sustainable organizational performance (SOP) within Thai firms listed on the Stock Exchange of Thailand. It examines the impact of five dimensions—management support, work discretion, rewards and reinforcement, time availability, and organizational boundaries—on economic, environmental, and social performance outcomes. Results indicate that CE, particularly reward and reinforcement mechanisms, significantly impact SOP, especially concerning ecological responsibility. The research highlights the importance of fostering an internal entrepreneurial climate, aligning with Resource-Based View, Dynamic Capabilities Theory, Stakeholder Theory, and Institutional Theory, for driving sustainable practices. This study extends previous research by situating CEAI within the context of Thai organizations, thereby contributing to the knowledge base on CE and sustainability in developing economies. Therefore, the findings provide practical recommendations for policymakers and business leaders seeking to cultivate a culture of innovation and promote sustainability.

COMBATING DEPRESSION IN ELDERLY CHINESE: A RECREATIONAL SPORTS STRATEGY FOR GUANGDONG PROVINCE

Dongling Chen — 2025-10-06

This study addresses the critical issue of depression among older people in Guangdong, China, by developing and validating recreational sports strategies. Employing a Research and Development (R&D) methodology, the study involves four phases: a theoretical examination of recreational sports and depression, development of intervention strategies, feasibility assessment, and refinement of the plan. Data were collected through questionnaires from 84 elderly individuals with depression and interviews with 11 key informants, analyzed using SWOT and TOWS analyses. Connoisseurship evaluation by experts and further validation with a target population were conducted. The results highlight the need for tailored recreational sports strategies, leading to the creation of the FVIPT model: Financial Subsidies, Venues, Instructors, Programs, and Time. The implementation of these strategies could alleviate symptoms of depression in older adults in Mao Ming, Guangdong. This research provides a practical framework for promoting mental well-being through sustainable, community-based interventions, emphasizing the integration of physical and mental health support for older adults. Therefore, the study contributes to addressing mental health challenges within a sustainable and interdisciplinary context.

MINDFUL PARENTING IN THAILAND: VALIDATING A CHILD-REPORT MEASURE ACROSS PARENTS

Darawan Raksat — 2025-10-06

This study addresses a critical gap in parenting research by evaluating the measurement invariance of the Perceived Mindful Parenting Scale (PMPS) across fathers and mothers, as reported by Thai adolescents. While mindful parenting has been linked to positive youth outcomes, it remains unclear whether existing measures function equivalently across parents. Utilizing a sample of 484 Thai junior high school students, the study assessed the PMPS, which measures parental efficacy and being in the moment with the child. Through multiple-group confirmatory factor analyses (MG-CFA), configural, metric, scalar, and residual invariance were evaluated. The results confirm the original two-factor structure of mindful parenting and establish measurement invariance across parent groups. Emphasizing the significance of culturally relevant child-report measures, this research supports the PMPS's utility in comparing mindful parenting across genders in the Thai context. Therefore, this study promotes human sustainability as promoting mindful parenting contributes to adolescent emotional well-being and stronger family resilience, thereby enhancing key components of a more sustainable society.

UNRAVELING SUSTAINABILITY IN ASIAN FASHION: CHALLENGES, OPPORTUNITIES, AND INTERDISCIPLINARY PATHWAYS

Raisa Rafique — 2025-10-06

This review examines the multifaceted challenges hindering the growth of sustainable fashion in Asia, a critical region for global textile production and consumption. Identifying structural, cultural, and financial obstacles, the study analyzes 97 peer-reviewed publications from 2019 to 2025 using the PRISMA framework. Key issues include supply chain transparency, labor ethics, consumer awareness, affordability, raw material sourcing, technological constraints, regulatory gaps, environmental impacts, and the adoption of a circular economy. Findings indicate low environmental literacy among consumers in Bangladesh and Vietnam, exacerbated by pricing challenges. Small and medium-sized enterprises (SMEs) face challenges in accessing sustainable inputs due to the geographical concentration of raw material sourcing. Case studies from China, India, Indonesia, and Vietnam reveal persistent inequalities in infrastructure and legislation alongside local innovations. The review advocates for more vigorous policy enforcement, consumer education, technological investment, and collaborative projects tailored to Asia's unique socioeconomic landscape, providing a comprehensive overview of Asia's role in sustainable fashion and identifying key areas for interdisciplinary research and policy development.

SERVANT LEADERSHIP AND CHURCH PERFORMANCE: A CASE STUDY OF THE CHURCH OF CHRIST IN THAILAND’S NORTHERN NETWORK

Pichaphob Panphae — 2025-10-06

This study investigates the influence of servant leadership characteristics on organizational performance within the Church of Christ in Thailand's Northern Region. Utilizing a Multiple Indicators and Multiple Causes (MIMIC) framework, the research examines the relationships between servant leadership traits and their impact on church effectiveness. Data collected from 300 church executives and pastors were analyzed using inferential statistical methods. Findings reveal that servant leadership characteristics are highly valued, with foresight demonstrating the most significant overall influence on church performance, followed by awareness, persuasion, and mindset. The proposed structural model exhibits a good fit with empirical data (χ²/df = 1.023, CFI = 1.000, RMSEA = 0.010), supporting the application of servant leadership in church management. The research emphasizes the importance of fostering member participation and cooperation to strengthen church communities. This study contributes to the development of strategic and managerial approaches that promote commitment, unity, and strength within church communities.

UNVEILING GREEN INTENTIONS: THE INTERPLAY OF PERCEIVED VALUE AND PRODUCT TRUST AMONG CHINESE CONSUMERS

Jie ZHANG — 2025-10-06

This study examines the drivers of green consumption intentions among Chinese consumers, focusing on the interplay between perceived value and product trust within the context of organic food. Guided by the Appraisal-Emotional Response-Coping framework, we analyze survey data from 398 participants using structural equation modeling (SEM). Findings reveal significant direct impacts of functional, emotional, and social value on green purchase intentions. Furthermore, product trust emerges as a critical mediator, strengthening consumer confidence in environmental claims and the reliability of sustainable products, thereby fostering the relationship between perceived value and purchase behavior. The results enrich theoretical understandings of sustainable consumer behavior and offer actionable insights for practitioners. Recommended strategies include transparent labeling of sustainability attributes, emotional marketing that emphasizes ethical advantages, social media initiatives that leverage peer influences, and rigorous certification standards. The study highlights the nuanced role of cultural context and consumer trust in promoting sustainable consumption, providing valuable implications for targeted marketing strategies.

SME ENTREPRENEURSHIP CHARACTERISTICS AND SUSTAINABLE EMPLOYEE PERFORMANCE IN THE CHINESE TOYS SECTOR

Yuhui Wang — 2025-10-06

This study examines how entrepreneurship features in Small and Medium Enterprises (SMEs) influence sustainable employee performance, focusing on toy SMEs in Zhejiang, China. Utilizing the Theory of Planned Behavior and Social Identity Theory, the research examines the impact of entrepreneurial traits on both entrepreneurial intention and employee performance, as well as the moderating effects of employee demographics. Employing a quantitative design, data from 412 employees in Zhejiang's toy SMEs were analyzed using Structural Equation Modeling (SEM). The findings reveal that entrepreneurial traits have a positive impact on entrepreneurial intention, which in turn enhances employee performance. Gender and years of service were found to moderate the relationship between entrepreneurial intention and performance. This research enriches the theoretical understanding of entrepreneurship characteristics, entrepreneurial intention, and employee performance, providing practical insights for toy enterprises to enhance human resource management and promote sustainable business practices. It anticipates an annual growth rate of 4.59% from 2025 to 2029.

DRIVING HERITAGE TOURISM: FACTORS INFLUENCING THAI TOURISTS' INTENTIONS AT SI THEP WORLD HERITAGE SITE

Wiparat Suralai — 2025-10-06

This study examines the factors influencing Thai tourists' intentions to visit the Si Thep World Heritage Site, with a focus on tourism components (attractions, accessibility, amenities, activities, accommodation, and services), as well as destination image (encompassing both cognitive and affective dimensions). Grounded in the Theory of Planned Behavior (TPB) and employing the SERVQUAL framework, a quantitative study was conducted with 400 Thai tourists visiting the site. Data analysis included descriptive statistics, correlation analysis, and multiple regression analysis. The findings reveal that both tourism components and destination image have a significant influence on travel intentions. Specifically, attractions, accessibility, tourism activities, and services have a positive impact on travel intentions. Both cognitive and affective dimensions of destination image exhibit a significant positive influence on visitor intentions. These results emphasize the importance of enhancing tourism infrastructure, promoting a positive destination image, and ensuring high-quality visitor experiences to boost travel intentions. This research offers practical implications for tourism planners, site managers, and policymakers aiming to develop sustainable tourism strategies that align with visitor expectations while preserving the cultural and historical significance of the site.

SUSTAINABLE SUPPLY CHAIN RESEARCH (2002-2024): A BIBLIOMETRIC ANALYSIS OF GLOBAL TRENDS AND ASIAN COLLABORATION

Kittinun MAKPRANG — 2025-10-27

This study provides a comprehensive bibliometric analysis of sustainable supply chain research from 2002 to 2024, examining global trends, Asian collaborations, and key research domains. Based on 1,014 Scopus-indexed articles, the analysis reveals exponential growth in the field, with a notable increase in publications from Asia. Thematic clustering identifies four key areas: environmental management and circular economy, digital innovation and Industry 4.0, risk and resilience, and social responsibility and stakeholder engagement. Emerging co-authorship patterns, particularly within ASEAN countries, highlight the growing strength of South-South knowledge exchange. The findings offer insights into regional research gaps, underexplored research linkages, and future research directions aligned with the UN Sustainable Development Goals (SDGs). This study provides practical insights for scholars, practitioners, and policymakers seeking to enhance sustainable supply chain practices, particularly in the context of rapid industrialization and complex sustainability challenges in Asia. The analysis contributes to the sustainability discourse by highlighting the evolution of research themes and collaborative networks in the field.

SUSTAINABLE E-GROCERY IN INDIA: CONSUMER BEHAVIOR AND STRATEGIC IMPERATIVES

Venkatesh Ganapathy — 2025-10-27

This study explores the integration of sustainability practices within India's rapidly growing online grocery (e-grocery) sector, analyzing how companies are leveraging green initiatives to attract and retain customers, thereby influencing consumer behavior and strategic decision-making. Through a comprehensive literature review and bibliometric analysis of Scopus databases, the research identifies key areas such as packaging, delivery, and sourcing where firms implement eco-friendly practices. The findings highlight that sustainability significantly influences consumer purchasing decisions, acting as a crucial competitive differentiator and enhancing brand loyalty. This research further underscores the need for retailers to expand sustainability efforts, leading to lower environmental impact, stronger customer loyalty, and more resilient supply chains. Drawing parallels with similar trends in Thailand's e-commerce and food delivery sectors, this study emphasizes the broader significance of sustainable practices across Asia's emerging economies. By connecting findings in India with research in Thailand, a regional perspective is offered, showing how digital platforms and consumer behavior are evolving to support sustainability. While acknowledging the limitations of its India-centric focus, the study recommends further research to evaluate the long-term effectiveness of these initiatives and assess their scalability to other emerging markets. This research provides valuable insights for businesses, policymakers, and academics seeking to promote sustainable practices within the e-grocery sector in India and across the dynamic landscape of Asia's emerging economies.

AUDITOR CHARACTERISTICS AS DETERMINANTS OF AUDIT QUALITY AND SUSTAINABILITY: AN INTERDISCIPLINARY REVIEW IN ASIAN CONTEXTS

prem lal Joshi — 2026-01-05

This interdisciplinary review systematically examines the influence of auditor characteristics on audit quality and the emerging area of sustainability auditing within the Asian context. Analyzing 80 research studies from the Google Scholar and Direct Science databases (2014-2025), the review focuses on auditor independence, proficiency, work experience, spiritual intelligence, professional skepticism, and time-budget pressure. A significant regional bias is observed, with 68.7% of studies originating from Indonesia, driven by its emphasis on economic factors and transparency. Findings indicate that industry specialization, work experience, and spiritual intelligence consistently enhance audit quality. However, evidence on professional skepticism, independence, and time-budget pressure remains mixed, highlighting critical research gaps. The study underscores the need for further investigation into how these characteristics impact audit quality in fast-developing economies, particularly concerning sustainability audits. Recommendations include enhancing auditor expertise, independence, professional skepticism, and ethical conduct, as well as exploring cultural and technological influences to improve audit effectiveness in Asian markets.

EMPOWERING THAI SMALLHOLDER FARMERS: STRATEGIC PATHWAYS FOR SUSTAINABLE FINANCIAL INCLUSION

Nisanat MANGSIRI — 2026-01-22

This study develops robust, actionable strategies to enhance financial access for smallholder farmers in Thailand, crucial for fostering sustainable rural development and improved livelihoods. Utilizing a rigorous qualitative methodology, the research involved semi-structured interviews with 35 key informants and focus group discussions across 18 provinces. Integrating SWOT and TOWS analyses, this work builds upon previous Structural Equation Modeling results to identify comprehensive strategic pathways. The study revealed significant internal strengths, including improved farmer education and robust community networks, juxtaposed with weaknesses such as limited financial literacy and insufficient collateral. Opportunities were identified in supportive government policies, emerging digital financial technologies, and growing demand for sustainable agricultural products. Concurrently, threats include high perceived agricultural lending risks, climate change impacts, market volatility, and an aging farmer population. The proposed strategic framework features four interlinked components: promoting financial literacy and capacity building, developing flexible financial products, supporting cooperative group formation for collective borrowing, and expanding digital financial services. This holistic approach aims to significantly increase credit access, strengthen financial resilience, reduce vulnerability to economic and environmental shocks, and contribute to a sustainable and inclusive rural financial system aligned with the United Nations Sustainable Development Goals.

UNLOCKING COMMUNITY-BASED TOURISM SUCCESS: A PLS-SEM ANALYSIS OF CAPABILITIES, INNOVATION, AND MARKETING IN THAI NETWORKS

Athip JANSURI — 2026-01-26

This study investigates the determinants of success for Community-Based Tourism (CBT) networks, developing an integrated model linking community potential, marketing, and innovation to network management capabilities and ultimate success. Data from 416 stakeholders in a 13-community Thai network were analyzed using PLS-SEM. The findings demonstrate that community potential, marketing, and innovation all significantly strengthen network management capabilities. However, only community marketing and innovation exert a direct positive effect on CBT network success; the direct effect of community potential is non-significant. The analysis reveals that network management capabilities fully mediate the relationship between community potential and success, and partially mediate the effects of marketing and innovation. The model explains 57.0% of the variance in network management capabilities and 63.3% of the variance in network success. These results underscore that internal community assets alone are insufficient for achieving sustainable tourism outcomes. Success depends on translating these foundational resources—through strategic marketing and innovation—into robust collaborative governance and coordinated action.

INTEGRATING SUSTAINABILITY INTO SPORTS TOURISM: A GSTC-BASED FRAMEWORK FOR THAILAND'S INTERNATIONAL EVENTS

Nuttavut Phonsri — 2026-01-26

This study examines the integration of the Global Sustainable Tourism Council (GSTC) framework into international sports event management in Thailand. Employing a mixed-methods design, quantitative survey data (n=400) from three host provinces were analyzed via PLS-SEM, revealing that socio-economic benefits strongly predict environmental impact (β = 0.887, p < 0.001) and that environmental performance enhances event management quality (β = 0.444, p = 0.003). Complementary qualitative interviews underscored four priority areas aligned with GSTC criteria: participatory governance, inclusive local business engagement, cultural heritage protection, and enforceable environmental controls. The findings advocate for a harmonized national policy model that bridges Thailand’s Bio-Circular-Green (BCG) economic strategy with GSTC standards to advance sustainable sports tourism. Practical recommendations include introducing tax incentives for green practices, adopting carbon monitoring systems, and strengthening cross-sector coordination. This research provides a validated framework and actionable strategies for embedding sustainability into large-scale events, offering policymakers, event organizers, and destination managers valuable insights to enhance long-term tourism resilience and regional competitiveness.

BRIDGING POLICY AND BEHAVIOR: AN INTEGRATED FRAMEWORK FOR SUSTAINABLE FOOD WASTE MANAGEMENT IN THE THAI RESTAURANT INDUSTRY

Areerat Ratanakitkoson — 2026-01-26

Food waste in the restaurant sector poses a critical challenge to sustainable development in Thailand, yet comprehensive mechanisms that integrate policy and behavioral dimensions remain underexplored. This study investigates the determinants of effective food waste management and proposes policy-oriented guidelines for the Thai restaurant industry. Adopting a systematic literature review approach, the research develops an integrated conceptual framework combining the Policy Cycle Model and the Theory of Planned Behavior (TPB) to analyze the complex interplay between regulations and operator actions. The analysis reveals that operator awareness, consumer behavior, and regulatory clarity are pivotal drivers of waste management strategies, which in turn enhance policy adoption and business sustainability. The study identifies significant gaps in current legislation and highlights the need for active stakeholder engagement to ensure policy effectiveness. Key recommendations include implementing tax incentives, supporting digital waste-tracking technologies, and establishing standardized certification systems. Furthermore, the framework emphasizes fostering collaboration across government, private, and community sectors to transition from passive compliance to proactive sustainability. These findings offer actionable insights for policymakers and business operators, providing a strategic roadmap to mitigate food waste and align local restaurant practices with global sustainability goals.

FOSTERING SUSTAINABLE LEADERSHIP IN HIGHER EDUCATION: A TRANSFORMATIVE LEARNING APPROACH FOR THAI UNDERGRADUATES

chunipha poedloknimit — 2026-01-26

In an era where global challenges demand ethical and resilient decision-makers, higher education institutions bear the responsibility of cultivating sustainable leadership competencies. This study evaluates the efficacy of a novel training program designed to foster sustainable leadership attributes among undergraduate students in Bangkok, Thailand. Theoretically grounded in Transformative Learning Theory, the intervention integrates six contemporary leadership models through a structured process involving disorienting dilemmas, critical reflection, and meaning transformation. Employing a rigorous quasi-experimental design, the research involved 40 participants, equally divided into experimental and control groups. Quantitative data were analyzed using independent-samples t-tests and repeated measures ANOVA to capture longitudinal developmental changes. The empirical results reveal that the experimental group demonstrated statistically significant improvements in key leadership dimensions compared to the control group, confirming the program's effectiveness. Specifically, the transformative approach successfully enhanced participants' self-awareness, ethical reasoning, and social responsibility. These findings validate the utility of experiential and reflective pedagogies in bridging the gap between theoretical leadership concepts and practical application. Consequently, this study offers an evidence-based framework for educators and policymakers aiming to embed sustainable leadership into university curricula, aligning higher education outcomes with global sustainability goals.

SUSTAINABLE DESIGN FOR PUBLIC HEALTH: ENHANCING FOOD ALLERGY AWARENESS AMONG THAI UNDERGRADUATES THROUGH ECO-FRIENDLY EDUCATIONAL TOOLS

Thosaporn Sungkangwan — 2026-01-26

Rising food allergy rates across Asia necessitate urgent improvements in campus safety and public awareness. This study addresses this critical public health challenge by evaluating a novel, sustainable design intervention: eco-friendly felt keychains functioning as portable educational tools. Grounded in the Health Belief Model and Experiential Learning Theory, the research aims to enhance allergy knowledge, safety attitudes, and response self-efficacy among Thai undergraduate students. Employing a rigorous mixed-methods pilot design, the study engaged 32 participants in using these biodegradable keychains, featuring iconography for eight prevalent allergens and emergency prompts, over a seven-day intervention period. Quantitative analysis demonstrated a statistically significant improvement in allergy knowledge and a positive shift in safety-oriented attitudes, whereas confidence gains remained non-significant. Complementary qualitative insights revealed high user satisfaction, highlighting the tool’s visual clarity and ease of integration into daily life. The study concludes that sustainable, low-cost design interventions can effectively bridge health communication gaps within educational institutions. These findings provide a scalable framework that aligns public health safety with the United Nations’ Sustainable Development Goals (SDG 3 and SDG 12) and advocates for the broader implementation of eco-conscious media to cultivate safer, more inclusive campus environments.

UNLOCKING ORGANIC GREEN CONSUMPTION: A HYBRID SEM-ANN ANALYSIS OF PERCEIVED VALUE AND TRUST MECHANISMS

Jie Zhang — 2026-01-26

Organic food consumption represents a vital component of sustainable development, yet the complex cognitive mechanisms driving consumer choices remain partially understood. This study investigates the determinants of organic green consumption intentions among Chinese consumers by integrating the Appraisal-Emotional Response-Coping Theory. Employing a robust hybrid methodology, the research combines Structural Equation Modeling (SEM) to assess linear causal relationships with an Artificial Neural Network (ANN) analysis to detect non-linear patterns and prioritize predictor importance. Data were obtained from 425 respondents in Yunnan Province. The SEM analysis reveals that functional, social, and emotional values significantly and directly influence consumption intentions. Conversely, reference group influences—utilitarian, informational, and value-expressive—do not directly drive intentions but exert their impact indirectly through the mediating roles of product trust and chain trust. The complementary ANN analysis uncovers hidden non-linear associations and re-ranks the importance of these drivers, providing a more nuanced predictive model. These findings underscore the pivotal role of trust mechanisms and multidimensional value perceptions. The study concludes with strategic recommendations for marketers and policymakers to foster organic consumption by leveraging trust-building strategies and value-centric communication, effectively bridging the gap between theoretical models and practical strategies for sustainable market expansion.

DECODING ACADEMIC SUCCESS IN MULTICULTURAL THAILAND: A SECOND-ORDER SEM ANALYSIS OF PERSONALITY, FAMILY, AND ECOLOGICAL DRIVERS

Kwanrutai SAELIM — 2026-01-27

A complex interplay of internal dispositions and external ecological systems shapes academic achievement in multicultural environments. This study investigates the multi-dimensional determinants of higher education success in Thailand’s Southern Border Provinces, a unique Muslim-majority context. Grounded in the Big Five Personality Model, Self-Determination Theory, and Ecological Systems Theory, the research employed a rigorous second-order Structural Equation Modeling (SEM) approach to analyze data from 1,475 undergraduates and 164 lecturers. The empirical results reveal that family support exerts the most profound influence on achievement (beta=0.77), significantly overshadowing individual learner traits. Critically, the analysis uncovered a suppression effect: learner personality traits initially had a negative direct impact but produced positive outcomes when mediated by effective lecturer engagement and instructional quality. Conversely, rigid adherence to cultural communities presented a modest constraint on performance. These findings challenge trait-centric views, suggesting that academic resilience is socially constructed through family dynamics and pedagogical alignment rather than solitary effort. Consequently, this study offers a strategic roadmap for sustainable educational development, advocating policies that synergize family involvement with culturally responsive pedagogy to advance United Nations Sustainable Development Goal 4 across diverse Southeast Asian educational landscapes.

QUALITY TOURISM FOR THE SILVER GENERATION: BEHAVIORAL DYNAMICS AND STRATEGIC DESTINATION MANAGEMENT IN NORTHERN THAILAND

Roiphila WICHSUDA — 2026-01-27

As Thailand accelerates toward a super-aged society, the "Silver Generation" emerges as a critical driver for sustainable high-value tourism. This study investigates the travel behaviors and decision-making determinants of tourists aged 60 and above in Upper Northern Thailand, a region renowned for its Lanna heritage. Employing a robust, quantitative-dominant mixed-methods approach, the research surveyed 400 diverse respondents across eight provinces and was supplemented by qualitative insights. Advanced statistical analyses, including one-way ANOVA and multiple regression, reveal that the senior market is highly heterogeneous; travel behaviors are significantly stratified by gender, education, and income levels. Crucially, the findings establish that perceived safety and facility accessibility are the most potent predictors of tourist satisfaction, far outweighing standard promotional incentives. The results highlight a distinct preference for "slow tourism," characterized by cultural immersion, wellness, and authenticity. Consequently, this study argues that capturing the economic potential of this demographic requires a strategic paradigm shift—from volume-based marketing to value-based destination management. Recommendations emphasize the urgent need for barrier-free infrastructure, integrated medical readiness, and culturally resonant programming. These findings offer actionable evidence for policymakers aiming to align regional tourism strategies with the sophisticated demands of the global aging population.

OPERATIONALIZING THE BIO-CIRCULAR-GREEN MODEL: THE “BCG 3V STRATEGY” FOR SUSTAINABLE COMPETITIVENESS IN THE THAI COSMETICS INDUSTRY

Boonchai Panichakarn — 2026-01-27

The Bio-Circular-Green (BCG) economy represents a pivotal national agenda for Thailand, yet a critical disconnect remains between policy ambition and practical implementation within the cosmetics manufacturing sector. This study addresses this gap by developing a strategic management framework tailored for industry adaptation. Employing a robust mixed-methods design, the research integrates Ethnographic Delphi Futures Research (EDFR) to synthesize expert consensus, followed by the Analytic Hierarchy Process (AHP) to prioritize key success factors hierarchically. The investigation identifies nine essential strategic components, with empirical results highlighting Cost Management and Proactive Leadership as the paramount drivers for successful BCG adoption. Synthesizing these priorities, the study introduces the "BCG 3V Strategy" framework—encompassing Vision, Value Chain, and Value Creation—as a novel mechanism to bridge the policy-practice divide. This framework provides a pragmatic roadmap for firms, particularly SMEs, to transition from cost-burdened compliance to value-driven sustainability through innovation alliances and smart manufacturing. The findings offer actionable insights for policymakers and managers, demonstrating how strategic alignment can transform environmental constraints into competitive advantages, thereby fostering resilience and sustainable growth in the global marketplace.

BOARD CHARACTERISTICS AND SUSTAINABLE GROWTH: THE MEDIATING ROLE OF SUSTAINABILITY DISCLOSURE

Janjira SODSAI — 2026-01-27

In an era where corporate transparency increasingly dictates capital allocation, achieving sustainable growth remains a paramount objective for firms in emerging markets. This study investigates the complex mechanisms linking corporate governance to long-term viability by examining the mediating role of sustainability disclosure in the relationship between board characteristics and the sustainable growth of companies listed on the Stock Exchange of Thailand (SET). Grounded in Agency Theory and Stakeholder Theory, the research employs a rigorous quantitative approach to analyze empirical data from Thai listed firms. The analysis tests explicitly the extent to which sustainability disclosure bridges the gap between internal governance structures—such as board independence and composition—and external economic performance. The empirical results reveal that sustainability disclosure functions as a critical mediator, significantly enhancing the positive impact of effective board characteristics on firm growth. These findings challenge traditional direct-effect models, suggesting that governance mechanisms translate into value creation primarily through transparent non-financial reporting. Consequently, this study offers actionable insights for regulators and directors, advocating that strengthening sustainability disclosure mandates is essential for leveraging board governance to achieve resilience and sustainable competitiveness in the dynamic Thai capital market.

TRANSLATING GOVERNANCE INTO GROWTH: THE MEDIATING ROLE OF G-ESG DISCLOSURE IN THAI LISTED FIRMS

Prakasit SUPARAT — 2026-01-27

In the evolving landscape of emerging capital markets, aligning corporate governance (CG) mechanisms with long-term viability is critical. This study investigates how corporate governance scores translate into financial resilience by examining the mediating role of governance-dimension sustainability disclosure (G-ESG) on the sustainable growth rate (SGR) of companies listed on the Stock Exchange of Thailand. Grounded in Agency and Signaling Theories, the research employs a quantitative path analysis approach to evaluate empirical data from Thai listed firms. The empirical results reveal a robust structural relationship: superior corporate governance scores not only directly enhance sustainable growth but also exert a significant indirect influence through the transparency of governance-specific sustainability reporting. This evidence confirms that G-ESG disclosure functions as a vital strategic conduit, efficiently amplifying the value of internal governance quality into tangible economic performance. These findings challenge the traditional view of compliance as a mere administrative cost, demonstrating instead that high-quality governance signaling—mediated by transparent disclosure—is a fundamental driver of sustainable competitiveness. Consequently, this study offers a strategic imperative for regulators and boards to prioritize G-ESG transparency as a key mechanism for unlocking long-term corporate value.

BRIDGING BORDERS IN THE BRI: CULTURAL INTELLIGENCE, SELF-MANAGEMENT, AND CROSS-BORDER CAREER INTENTIONS

Xiaochua JIANG — 2026-01-27

Under the strategic framework of China’s Belt and Road Initiative (BRI), Yunnan’s higher vocational colleges play a pivotal role in cultivating technical talent for Southeast Asia. This study investigates the complex mechanisms driving Cross-Border Employment Intention (CBEI) among vocational students, positioning Cultural Intelligence (CQ) as a critical driver for sustainable human resource development. Employing a quantitative design with Structural Equation Modeling (SEM), data were analyzed from 323 students and graduates. The study tests a robust moderated mediation model in which Perceived Employability (PE) and Identification of Employment Opportunities (IEO) serve as mediators, with Self-Management (SM) as a moderator. Empirical results confirm that CQ significantly enhances CBEI both directly and indirectly through PE and IEO. Crucially, Self-Management positively moderates the pathways between CQ and the mediators, amplifying students' ability to translate cultural adaptability into career readiness. These findings contribute to the discourse on sustainable education by highlighting that technical skills alone are insufficient; fostering psychological capital, such as CQ and self-management, is essential. Consequently, the study offers strategic insights for educators to design development-oriented curricula that align with Sustainable Development Goals 4 and 8, ensuring a resilient, inclusive workforce for regional economic integration.

NAVIGATING GREAT POWER RIVALRY: CAMBODIA’S STRATEGIC NEUTRALITY AND THE GEOPOLITICS OF THE REAM NAVAL BASE MODERNIZATION

Phearun Chhorn — 2026-02-14

This study investigates the complexities of Cambodia’s foreign policy amid the intensifying United States-China strategic rivalry, specifically analyzing the geopolitical implications of the Chinese-funded modernization of the Ream Naval Base and employing a qualitative research design with thematic analysis of semi-structured interviews from diverse stakeholders—including scholars, diplomats, and activists—the paper examines how Phnom Penh navigates its constitutional commitment to "permanent neutrality" amid the pressures of great-power competition. The findings reveal a critical paradox: while Cambodia strives for strategic autonomy and strict adherence to a rules-based order, its heavy reliance on Chinese economic and military assistance, particularly for the Ream upgrade, has strained relations with Washington and raised concerns regarding regional stability. The study argues that Cambodia’s maneuvering is not merely a choice between alignment and non-alignment but a survival strategy driven by domestic regime security and economic necessities. Ultimately, the research highlights the precarious dilemma faced by small states in the Indo-Pacific, suggesting that Cambodia seeks to maintain an equilibrium in which it can leverage Chinese support without alienating the U.S. export market, which remains essential to its sustainable development.

DRIVING INNOVATION IN CHINA’S RENEWABLE ENERGY SECTOR: A DUAL-MEDIATION MODEL OF PLATFORM LEADERSHIP AND NEW-GENERATION EMPLOYEE BEHAVIOR

Chao XIE — 2026-02-14

Against the backdrop of China’s strategic transition toward carbon neutrality, this study investigates the mechanism linking platform leadership to the innovative behavior of new-generation employees within Yunnan’s renewable energy sector. Grounded in Social Cognitive Theory, the research employs a robust sequential explanatory mixed-methods design. Quantitative data from 564 valid leader-follower dyads were analyzed using Structural Equation Modeling (SEM) and the PROCESS macro, establishing a dual-mediation model. The findings reveal that platform leadership exerts a significant direct positive effect on innovative behavior. Furthermore, creative self-efficacy and adaptive emotion regulation strategies serve as critical mediators in this relationship. Crucially, the organizational innovation climate functions as a positive moderator, amplifying the impact of leadership on these psychological pathways; a supportive climate significantly strengthens the indirect effect of leadership on innovation outcomes. Qualitative insights from 15 key stakeholders further validate these mechanisms. These results offer novel theoretical contributions to the cognitive-affective drivers of innovation and provide actionable strategies for energy enterprises to cultivate platform-based management, which is essential for sustaining Asia’s green development goals.

BRIDGING ECONOMICS AND ETHICS: A STRATEGIC FRAMEWORK FOR CULTURAL ENTREPRENEURSHIP AND MORAL COMMUNITY SUSTAINABILITY IN THAILAND

Siriwan PANUSNACHEE — 2026-02-14

Amidst global digital transformation, Thailand’s cultural sector faces the dual challenge of achieving economic viability while preserving local values. This study proposes an integrated strategic framework for cultural product development that harmonizes business performance with the sustainability of the moral community. Grounded in the Resource-Based View, Dynamic Capabilities Theory, and Stakeholder Theory, the research employs a Systematic Literature Review (SLR) following PRISMA 2020 guidelines to synthesize evidence from 67 scholarly works published between 2019 and 2025. The analysis identifies three critical antecedents—perceived government policy, cultural capital management, and creative-economy orientation—that collectively drive Cultural Product Development Strategies (CPDS). These strategies function as vital mediating mechanisms, translating institutional and resource-based factors into marketing success, business performance, and, crucially, the sustainability of moral communities. The proposed framework fills a significant theoretical gap by elucidating how cultural entrepreneurship can transcend purely economic metrics to foster ethical cohesion and social resilience. These findings offer actionable strategic implications for policymakers and entrepreneurs aiming to strengthen Thailand’s creative economy and soft-power capacity within a sustainable, virtue-based community context.