Asian Interdisciplinary and Sustainability Review

ADAPTIVE Q-LEARNING-BASED IOT INTEGRATION FOR SUSTAINABLE URBAN AUTONOMOUS VEHICLE NAVIGATION

Tue, 03 Jun 2025 00:00:00 +0700

This research explores a novel method for integrating Internet of Things (IoT) with adaptive Q-learning (AQL) to enhance urban autonomous vehicle (AV) navigation for improved sustainability. The core of this method is an AQL algorithm that dynamically modifies learning settings in response to real-time traffic conditions, which optimizes decision-making. The effectiveness of the model was evaluated in a detailed simulation environment designed to reflect the complexity of urban settings. This infrastructure included sensors, communication protocols, and cloud-based systems. The simulation results show substantial advances in route optimization, hazard avoidance, and overall vehicle safety. The results show that integrating AQL with IoT improves the performance of self-driving cars and promotes more ecological and smart urban transportation strategies.

ADAPTIVE Q-LEARNING FOR SUSTAINABLE ELECTRIC VEHICLE ADAPTIVE CRUISE CONTROL IN THAILAND'S SMART TOURISM

Tue, 03 Jun 2025 00:00:00 +0700

This study explores the integration of adaptive Q-learning into Electric Vehicle (EV) Adaptive Cruise Control (ACC) systems, with a focus on enhancing sustainability in Thailand's smart tourism destinations. It presents an adaptive Q-learning approach to improve efficiency, safety, and environmental performance in dynamic environments by learning optimal speed and distance policies through continuous interaction. The simulations demonstrated that adaptive Q-learning significantly improved ACC's fuel efficiency, reduces traffic congestion and improves air quality. These improvements are crucial for developing sustainable transportation solutions in environmentally sensitive tourist destinations. The study stresses how adaptive Q-learning transforms EV safety, efficiency, and environmental management, setting a sustainable benchmark for ADAS systems in Thailand and elsewhere.

DRIVING GREEN IN CHINA: SOCIAL INFLUENCE AND NEW ENERGY VEHICLE ADOPTION IN GUANGDONG

Meili ZHANG, Chanchai BUNCHAPATTANASAKDA — Sun, 03 Aug 2025 00:00:00 +0700

This study examines the factors influencing New Energy Vehicle (NEV) adoption among consumers in Guangdong Province, China, through the lens of the Theory of Planned Behavior (TPB). It incorporates peer group homogeneity as a moderating variable, leveraging Guangdong's advanced NEV infrastructure, strong government support, and collectivist cultural context. Utilizing a quantitative methodology with 420 respondents, the study evaluates the impact of green attitude, perceived social influence, and perceived behavioral control on green purchase intentions and behaviors. Findings confirm that these three TPB components significantly predict NEV purchase intention, which in turn mediates actual purchase behavior. Peer group homogeneity significantly moderates these relationships, amplifying the effects of TPB constructs in cohesive social groups. The research highlights the importance of social dynamics in shaping consumer behavior within collectivist societies. This study extends the TPB framework by including group-level influences, offering a more comprehensive model of green consumer behavior. The results offer guidance for businesses and policymakers seeking to promote NEV adoption in similar cultural and economic contexts.

CULTIVATING CREATIVITY: A PSYCHOSOCIAL MODEL FOR SUSTAINABLE PROBLEM-SOLVING IN THAI UNIVERSITY STUDENTS

Sun, 03 Aug 2025 00:00:00 +0700

This study explores the psychosocial factors influencing creative problem-solving (CPS) among Thai university students, crucial for academic success, personal growth, and addressing sustainability challenges. It investigates the direct and indirect effects of psychological traits and situational factors on CPS behaviors. Data from 480 Thai university students were analyzed using path analysis, confirming a good model fit (x2 = 32.826, df = 22, p = 0.0644, RMSEA = 0.032, CFI = 0.997, TLI = 0.991, SRMR = 0.047). Results indicate that both psychological traits and situational factors significantly influence CPS behavior through psychological state, explaining 86.60% of its variance. Key factors identified include perceived behavioral control, core self-evaluation, and perceived problem-solving modeling. These findings highlight the need for higher education institutions to foster psychological traits and create supportive environments for creative and systematic sustainability problem-solving. This study offers insights for educational policies aimed at cultivating creative and sustainable problem-solving skills among university students in Thailand and similar contexts.

REVISITING THE SUPPORT-ENGAGEMENT DYNAMICS: WORK ENGAGEMENT AS A KEY DRIVER OF ORGANISATIONAL SUPPORT AND NURSE WELL-BEING IN A THAI HOSPITAL SETTING

Pasinee KONGPHETCH, Chanta JHANTASANA — Sun, 03 Aug 2025 00:00:00 +0700

This study re-examines the relationship between Quality of Nursing Work Life (QNWL), Work Engagement (WE), Perceived Organizational Support (POS), and Work Happiness (WH) among nurses in a Thai hospital setting. Addressing the global challenge of nurse retention and its impact on quality of care, this research investigates WE as a primary driver of POS. Data from 100 nurses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealing a model where QNWL significantly enhances WE. Subsequently, WE positively influences POS and contributes to WH. These findings challenge traditional views by highlighting the pivotal role of WE in shaping perceptions of organizational support. The implications suggest that hospital administrators prioritize initiatives fostering WE to create a supportive environment that promotes nurse well-being and job satisfaction. This study contributes to the sustainable organization literature by underscoring the need to revisit existing assumptions about support-engagement dynamics in healthcare settings.

ADAPTIVE MULTI-AGENT REINFORCEMENT LEARNING FOR ENHANCING SECURITY AND PRIVACY IN EV FAST-CHARGING NETWORKS FOR SUSTAINABILITY

Sun, 03 Aug 2025 00:00:00 +0700

Electric Vehicle (EV) adoption is rapidly increasing, necessitating robust and secure fast-charging networks. However, existing infrastructures face significant security and privacy challenges. This paper proposes an innovative approach using Adaptive Multi-Agent Reinforcement Learning (MARL) to address these issues. Our methodology involves formulating the problem within a MARL framework, designing adaptive agents that optimize security protocols while preserving user privacy. We conducted experiments in a simulated EV charging environment, demonstrating that our approach enhances security measures such as intrusion detection and privacy-preserving data handling. Key findings indicate significant improvements in network resilience and user privacy, validated through comprehensive metrics and visualization. This research contributes to advancing the understanding and application of MARL in critical infrastructure security and suggests future directions for integrating adaptive intelligence into EV charging networks for sustainability.

SUSTAINABILITY DISCLOSURE AND CORPORATE GROWTH: AN EMPIRICAL STUDY OF LISTED THAI COMPANIES

Sun, 03 Aug 2025 00:00:00 +0700

This study investigates the impact of sustainability disclosure on the sustainable growth of companies listed on the Stock Exchange of Thailand (SET). Using a dataset of 234 listed companies in 2023, structural equation modeling (SEM) was employed to analyze the relationships between environmental, social, and governance (ESG) disclosures and sustainable growth rates. The findings revealed a significant negative influence of environmental disclosure on sustainable growth, potentially due to initial substantial investments in ESG compliance. However, the effect of social disclosure on growth was also found to be negative, with investors often emphasizing environmental and governance disclosures, which provide more quantifiable insights into corporate risk management. Furthermore, although governance and economic disclosures exhibited a positive correlation with sustainable growth, the relationship was statistically insignificant. These results provide valuable implications for policymakers and corporate leaders in Thailand regarding the importance of strategically aligning sustainability reporting with business strategies. By fostering transparency in operations, companies can improve stakeholder confidence and drive long-term competitive advantages.

ESG DISCLOSURE, TAX PLANNING, AND OPERATIONAL EFFICIENCY: EVIDENCE FROM THAILAND'S LISTED COMPANIES

Sun, 03 Aug 2025 00:00:00 +0700

This research examines how sustainability reporting impacts operational efficiency through tax planning for companies listed on the Stock Exchange of Thailand (SET). Using secondary data from SET-listed firms between 2021 and 2023, sourced from the SET SMART and Bloomberg Terminal, the study employs quantitative and statistical analysis methods to test the hypotheses. The findings suggest that corporate governance (GOV) and tax planning (ETR) significantly influence operational efficiency. The study identifies environmental (ENV) and social (SOC) aspects as factors affecting tax planning, with environmental disclosure showing a negative influence and social disclosure showing a positive influence. Also, the disclosure of sustainability reporting information related to operational efficiency, particularly through tax planning, is found to encompass both environmental and social factors. This research enhances the understanding of sustainability information disclosure, operational efficiency, and tax planning, emphasizing that prioritizing investor decisions, policy oversight, and tax supervision can enhance internal control within organizations. The study supports the development of tax planning strategies and sustainable business practices.

COMMUNITY-DRIVEN RURAL TOURISM: A MODEL FOR SUSTAINABLE DEVELOPMENT IN UMPHANG, THAILAND

Rungtiwa THANAM, Athip JANSURI — Sun, 03 Aug 2025 00:00:00 +0700

This research investigates the components of a rural tourism model developed through community participation in Umphang District, Tak Province, Thailand. Utilizing the Ethnographic Delphi Futures Research (EDFR) technique, experts from government, private, community, and academic sectors (n=19) were engaged in a two-round process of in-depth interviews and questionnaire assessments. Content analysis and descriptive statistics (median, mode, interquartile range) were employed to analyze the data. The study identified nine key components for the rural tourism model, named UMPHANG RT: Unique Community, Management, Participation, Human Capital, Activities, Nature, Guest & Tourist, Rural Life, and Tourism. This framework serves as a guideline for fostering community-led management of rural tourism, aiming to strengthen the community, enhance its capacity to host tourists, and preserve its distinct identity and traditional way of life. By emphasizing community involvement and local wisdom, this model contributes to the sustainable development of rural tourism, aligning with the principles of responsible and culturally sensitive tourism practices.

SUSTAINING HALAL: A MANAGEMENT MODEL FOR COMPETITIVE THAI CERTIFICATION

Sun, 03 Aug 2025 00:00:00 +0700

This research investigates the competitiveness of Halal certification organizations in Thailand amidst a dynamic organizational environment. It analyzes the current landscape, key influencing factors, and proposes an integrated management model to improve Halal certification for Thai organizations. A qualitative methodology was employed, involving in-depth interviews with 21 participants from government, the Central Islamic Council of Thailand, Halal-certified businesses, and academia. The study highlights the necessity of a robust quality assurance system with stringent quality control throughout the certification process, fostering trust between consumers and businesses. The proposed management model aims to enable Halal certification organizations in Thailand to enhance satisfaction, create sustainable value, and effectively compete. It emphasizes continuous adaptation to environmental changes, balancing operational efficiency with adherence to Islamic principles, fostering innovation, and promoting collaboration among stakeholders. This research offers practical guidance for enhancing the long-term sustainability and competitiveness of Halal certification in Thailand's evolving landscape. The findings offer valuable insights for enhancing the Halal certification ecosystem in Thailand and provide a framework for other countries seeking to strengthen their Halal industries.

CULTIVATING SUSTAINABILITY: THE IMPACT OF CORPORATE ENTREPRENEURSHIP ON THAI BUSINESSES

Pornchai SAKDANUWATWONG — Mon, 06 Oct 2025 00:00:00 +0700

This study examines the impact of corporate entrepreneurship (CE), as measured by the Corporate Entrepreneurship Assessment Instrument (CEAI), on sustainable organizational performance (SOP) within Thai firms listed on the Stock Exchange of Thailand. It examines the impact of five dimensions—management support, work discretion, rewards and reinforcement, time availability, and organizational boundaries—on economic, environmental, and social performance outcomes. Results indicate that CE, particularly reward and reinforcement mechanisms, significantly impact SOP, especially concerning ecological responsibility. The research highlights the importance of fostering an internal entrepreneurial climate, aligning with Resource-Based View, Dynamic Capabilities Theory, Stakeholder Theory, and Institutional Theory, for driving sustainable practices. This study extends previous research by situating CEAI within the context of Thai organizations, thereby contributing to the knowledge base on CE and sustainability in developing economies. Therefore, the findings provide practical recommendations for policymakers and business leaders seeking to cultivate a culture of innovation and promote sustainability.

COMBATING DEPRESSION IN ELDERLY CHINESE: A RECREATIONAL SPORTS STRATEGY FOR GUANGDONG PROVINCE

Dongling CHEN, Kanit KHEOVICHAI, Wanwisa BUNGMARK — Mon, 06 Oct 2025 00:00:00 +0700

This study addresses the critical issue of depression among older people in Guangdong, China, by developing and validating recreational sports strategies. Employing a Research and Development (R&D) methodology, the study involves four phases: a theoretical examination of recreational sports and depression, development of intervention strategies, feasibility assessment, and refinement of the plan. Data were collected through questionnaires from 84 elderly individuals with depression and interviews with 11 key informants, analyzed using SWOT and TOWS analyses. Connoisseurship evaluation by experts and further validation with a target population were conducted. The results highlight the need for tailored recreational sports strategies, leading to the creation of the FVIPT model: Financial Subsidies, Venues, Instructors, Programs, and Time. The implementation of these strategies could alleviate symptoms of depression in older adults in Mao Ming, Guangdong. This research provides a practical framework for promoting mental well-being through sustainable, community-based interventions, emphasizing the integration of physical and mental health support for older adults. Therefore, the study contributes to addressing mental health challenges within a sustainable and interdisciplinary context.

MINDFUL PARENTING IN THAILAND: VALIDATING A CHILD-REPORT MEASURE ACROSS PARENTS

Darawan RAKSAT, Nipat PICHAYAYOTHIN, Supalak LUADLAI — Mon, 06 Oct 2025 00:00:00 +0700

This study addresses a critical gap in parenting research by evaluating the measurement invariance of the Perceived Mindful Parenting Scale (PMPS) across fathers and mothers, as reported by Thai adolescents. While mindful parenting has been linked to positive youth outcomes, it remains unclear whether existing measures function equivalently across parents. Utilizing a sample of 484 Thai junior high school students, the study assessed the PMPS, which measures parental efficacy and being in the moment with the child. Through multiple-group confirmatory factor analyses (MG-CFA), configural, metric, scalar, and residual invariance were evaluated. The results confirm the original two-factor structure of mindful parenting and establish measurement invariance across parent groups. Emphasizing the significance of culturally relevant child-report measures, this research supports the PMPS's utility in comparing mindful parenting across genders in the Thai context. Therefore, this study promotes human sustainability as promoting mindful parenting contributes to adolescent emotional well-being and stronger family resilience, thereby enhancing key components of a more sustainable society.

UNRAVELING SUSTAINABILITY IN ASIAN FASHION: CHALLENGES, OPPORTUNITIES, AND INTERDISCIPLINARY PATHWAYS

Raisa RAFIQUE, Md Rafiqul ISLAM — Mon, 06 Oct 2025 00:00:00 +0700

This review examines the multifaceted challenges hindering the growth of sustainable fashion in Asia, a critical region for global textile production and consumption. Identifying structural, cultural, and financial obstacles, the study analyzes 97 peer-reviewed publications from 2019 to 2025 using the PRISMA framework. Key issues include supply chain transparency, labor ethics, consumer awareness, affordability, raw material sourcing, technological constraints, regulatory gaps, environmental impacts, and the adoption of a circular economy. Findings indicate low environmental literacy among consumers in Bangladesh and Vietnam, exacerbated by pricing challenges. Small and medium-sized enterprises (SMEs) face challenges in accessing sustainable inputs due to the geographical concentration of raw material sourcing. Case studies from China, India, Indonesia, and Vietnam reveal persistent inequalities in infrastructure and legislation alongside local innovations. The review advocates for more vigorous policy enforcement, consumer education, technological investment, and collaborative projects tailored to Asia's unique socioeconomic landscape, providing a comprehensive overview of Asia's role in sustainable fashion and identifying key areas for interdisciplinary research and policy development.

SERVANT LEADERSHIP AND CHURCH PERFORMANCE: A CASE STUDY OF THE CHURCH OF CHRIST IN THAILAND’S NORTHERN NETWORK

Mon, 06 Oct 2025 00:00:00 +0700

This study investigates the influence of servant leadership characteristics on organizational performance within the Church of Christ in Thailand's Northern Region. Utilizing a Multiple Indicators and Multiple Causes (MIMIC) framework, the research examines the relationships between servant leadership traits and their impact on church effectiveness. Data collected from 300 church executives and pastors were analyzed using inferential statistical methods. Findings reveal that servant leadership characteristics are highly valued, with foresight demonstrating the most significant overall influence on church performance, followed by awareness, persuasion, and mindset. The proposed structural model exhibits a good fit with empirical data (χ²/df = 1.023, CFI = 1.000, RMSEA = 0.010), supporting the application of servant leadership in church management. The research emphasizes the importance of fostering member participation and cooperation to strengthen church communities. This study contributes to the development of strategic and managerial approaches that promote commitment, unity, and strength within church communities.

UNVEILING GREEN INTENTIONS: THE INTERPLAY OF PERCEIVED VALUE AND PRODUCT TRUST AMONG CHINESE CONSUMERS

Jie ZHANG, Chanchai BUNCHAPATTANASAKDA — Mon, 06 Oct 2025 00:00:00 +0700

This study examines the drivers of green consumption intentions among Chinese consumers, focusing on the interplay between perceived value and product trust within the context of organic food. Guided by the Appraisal-Emotional Response-Coping framework, we analyze survey data from 398 participants using structural equation modeling (SEM). Findings reveal significant direct impacts of functional, emotional, and social value on green purchase intentions. Furthermore, product trust emerges as a critical mediator, strengthening consumer confidence in environmental claims and the reliability of sustainable products, thereby fostering the relationship between perceived value and purchase behavior. The results enrich theoretical understandings of sustainable consumer behavior and offer actionable insights for practitioners. Recommended strategies include transparent labeling of sustainability attributes, emotional marketing that emphasizes ethical advantages, social media initiatives that leverage peer influences, and rigorous certification standards. The study highlights the nuanced role of cultural context and consumer trust in promoting sustainable consumption, providing valuable implications for targeted marketing strategies.

SME ENTREPRENEURSHIP CHARACTERISTICS AND SUSTAINABLE EMPLOYEE PERFORMANCE IN THE CHINESE TOYS SECTOR

Yuhui WANG, Chanchai BUNCHAPATTANASAKDA — Mon, 06 Oct 2025 00:00:00 +0700

This study examines how entrepreneurship features in Small and Medium Enterprises (SMEs) influence sustainable employee performance, focusing on toy SMEs in Zhejiang, China. Utilizing the Theory of Planned Behavior and Social Identity Theory, the research examines the impact of entrepreneurial traits on both entrepreneurial intention and employee performance, as well as the moderating effects of employee demographics. Employing a quantitative design, data from 412 employees in Zhejiang's toy SMEs were analyzed using Structural Equation Modeling (SEM). The findings reveal that entrepreneurial traits have a positive impact on entrepreneurial intention, which in turn enhances employee performance. Gender and years of service were found to moderate the relationship between entrepreneurial intention and performance. This research enriches the theoretical understanding of entrepreneurship characteristics, entrepreneurial intention, and employee performance, providing practical insights for toy enterprises to enhance human resource management and promote sustainable business practices. It anticipates an annual growth rate of 4.59% from 2025 to 2029.

DRIVING HERITAGE TOURISM: FACTORS INFLUENCING THAI TOURISTS' INTENTIONS AT SI THEP WORLD HERITAGE SITE

Wiparat SURALAI, Nuthawut SABSOMBAT, Phichayada DONSOMJITR — Mon, 06 Oct 2025 00:00:00 +0700

This study examines the factors influencing Thai tourists' intentions to visit the Si Thep World Heritage Site, with a focus on tourism components (attractions, accessibility, amenities, activities, accommodation, and services), as well as destination image (encompassing both cognitive and affective dimensions). Grounded in the Theory of Planned Behavior (TPB) and employing the SERVQUAL framework, a quantitative study was conducted with 400 Thai tourists visiting the site. Data analysis included descriptive statistics, correlation analysis, and multiple regression analysis. The findings reveal that both tourism components and destination image have a significant influence on travel intentions. Specifically, attractions, accessibility, tourism activities, and services have a positive impact on travel intentions. Both cognitive and affective dimensions of destination image exhibit a significant positive influence on visitor intentions. These results emphasize the importance of enhancing tourism infrastructure, promoting a positive destination image, and ensuring high-quality visitor experiences to boost travel intentions. This research offers practical implications for tourism planners, site managers, and policymakers aiming to develop sustainable tourism strategies that align with visitor expectations while preserving the cultural and historical significance of the site.

SUSTAINABLE SUPPLY CHAIN RESEARCH (2002-2024): A BIBLIOMETRIC ANALYSIS OF GLOBAL TRENDS AND ASIAN COLLABORATION

Kittinun MAKPRANG, Prin WEERAPONG, Kankanit KAMOLKITTIWONG — Mon, 27 Oct 2025 00:00:00 +0700

This study provides a comprehensive bibliometric analysis of sustainable supply chain research from 2002 to 2024, examining global trends, Asian collaborations, and key research domains. Based on 1,014 Scopus-indexed articles, the analysis reveals exponential growth in the field, with a notable increase in publications from Asia. Thematic clustering identifies four key areas: environmental management and circular economy, digital innovation and Industry 4.0, risk and resilience, and social responsibility and stakeholder engagement. Emerging co-authorship patterns, particularly within ASEAN countries, highlight the growing strength of South-South knowledge exchange. The findings offer insights into regional research gaps, underexplored research linkages, and future research directions aligned with the UN Sustainable Development Goals (SDGs). This study provides practical insights for scholars, practitioners, and policymakers seeking to enhance sustainable supply chain practices, particularly in the context of rapid industrialization and complex sustainability challenges in Asia. The analysis contributes to the sustainability discourse by highlighting the evolution of research themes and collaborative networks in the field.

SUSTAINABLE E-GROCERY IN INDIA: CONSUMER BEHAVIOR AND STRATEGIC IMPERATIVES

Venkatesh GANAPATHY, Kittisak WONGMAHESAK, Anand SRINIVASAN — Mon, 27 Oct 2025 00:00:00 +0700

This study explores the integration of sustainability practices within India's rapidly growing online grocery (e-grocery) sector, analyzing how companies are leveraging green initiatives to attract and retain customers, thereby influencing consumer behavior and strategic decision-making. Through a comprehensive literature review and bibliometric analysis of Scopus databases, the research identifies key areas such as packaging, delivery, and sourcing where firms implement eco-friendly practices. The findings highlight that sustainability significantly influences consumer purchasing decisions, acting as a crucial competitive differentiator and enhancing brand loyalty. This research further underscores the need for retailers to expand sustainability efforts, leading to lower environmental impact, stronger customer loyalty, and more resilient supply chains. Drawing parallels with similar trends in Thailand's e-commerce and food delivery sectors, this study emphasizes the broader significance of sustainable practices across Asia's emerging economies. By connecting findings in India with research in Thailand, a regional perspective is offered, showing how digital platforms and consumer behavior are evolving to support sustainability. While acknowledging the limitations of its India-centric focus, the study recommends further research to evaluate the long-term effectiveness of these initiatives and assess their scalability to other emerging markets. This research provides valuable insights for businesses, policymakers, and academics seeking to promote sustainable practices within the e-grocery sector in India and across the dynamic landscape of Asia's emerging economies.