Digital marketing communication through digital knowledge sharing from activities within the beautiful betta fish community on the Facebook platform

วิศรุต ปัญญาประดิษฐโชค, ชุติมา เกศดายุรัตน์ — Tue, 30 Dec 2025 00:00:00 +0700

This study It is a research study that focuses on developing knowledge through knowledge sharing.digital (Digital Knowledge Sharing) by setting the direction to study together with the group from activities in the beautiful fighting fish community on the Facebook platform. In this research, the objectives to guide the study are 1.) To study the insights of beautiful fighting fish entrepreneurs. 2.) To design a sales channel using Facebook Ads through the Facebook platform and create guidelines for recommending 8 content (Content) 3.) To measure the efficiency of doing Knowledge Sharing of 8 content (Content) on the Facebook platform and survey 10 Stores selling beautiful fighting fish that participate in the project and 4.) To study the effectiveness of creating awareness, awareness and participation of customers who order from stores selling beautiful fighting fish (Betta Crown Thailand) and survey 10 stores. Selling beautiful fighting fish from participating communities on the Facebook platform. Studies have shown that most ornamental fish business operators originate from their original passion for raising ornamental fish. Therefore, it has grown into a business with experience in breeding ornamental fish for at least 2 years or more. Moreover, the design of content obtained from choosing the Facebook Ads channel through the Facebook platform is Create quality knowledgeable posts, videos, or content.until knowledge sharing can be created The most effective content from Knowledge Sharing is articles and updated content. Must have a video tutorial. and creating graphics and illustrations. In addition, the effectiveness gained fromSharing knowledge about your business' products or services on Facebook increases your chances of building relationships with customers. It may result in increasing sales or creating new business until knowledge is created. or learning to share knowledge on Facebook, which is considered education that creates knowledge in the formDo Knowledge Sharing that has created good awareness among the beautiful fighting fish community through effective digital marketing communication

Keywords: digital marketing communications, digital knowledge Sharing ,Activities in the beautiful fighting fish community, awareness

The Application of Generative AI to Enhance Content Performance for a Small Agricultural Business A Case Study of Rungrote Kaset Farm

Tanapat Srinapaviwat, Montira Tadaamnuaychai — Tue, 30 Dec 2025 00:00:00 +0700

This research aims to analyze the content creation challenges of a small agricultural business and to investigate the effectiveness of applying Generative Artificial Intelligence (Generative AI) to enhance content performance on its Facebook Fanpage, using Rungrote Kaset Farm as a case study. This study employed a mixed-methods research design. The first phase involved a qualitative content analysis to diagnose existing problems, followed by a second phase using a quasi-experimental design to compare the performance before and after implementing AI tools (ChatGPT, Canva, and CapCut) across three content formats. The research found that AI-generated content significantly outperformed traditional content across all key metrics, including Reach, Engagement, Total Clicks, and Conversion. Notably, short-form videos achieved the highest awareness, while photo albums generated the most sales (Conversion). These findings indicate that Generative AI is an accessible and powerful tool that enables small agricultural businesses to overcome resource constraints and enhance their digital marketing communications to achieve measurable business outcomes.

Phikun Journal Faculty of Humanities and Social Sciences Kamphaeng Phet Rajabhat University

Digital marketing communication through digital knowledge sharing from activities within the beautiful betta fish community on the Facebook platform

The Application of Generative AI to Enhance Content Performance for a Small Agricultural Business A Case Study of Rungrote Kaset Farm