Quality of Life and Law Journal

Legal lssues in the Regulation of Mystery Box Sale Businesses

2025-10-04T00:07:24+07:00

The objective of this research was to examine the legal framework governing consumer protection in relation to the purchase and sale of mystery boxes. The study employs a documentary research methodology, drawing upon relevant statutes, regulations, legal documents, judicial precedents, and scholarly legal opinions, as well as conducting a comparative analysis with the laws of selected foreign jurisdictions.

The findings indicate that the legal systems of the United States, the United Kingdom, and Japan have established clear and comprehensive regulatory measures concerning the control of mystery box transactions, incorporating relevant legal principles into their legislative frameworks. In contrast, Thailand continues to face several legal challenges in protecting consumers in this context. These challenges include deficiencies in the regulation of mystery boxes prior to market entry, inadequate control over exaggerated or misleading advertising during their distribution, and insufficient legal mechanisms governing mystery box transactions after the products have been placed on the market.

The Suggestions found that the issue of pre-market regulation of mystery boxes should be addressed through amendments to Thai law under the authority of the Consumer Protection Act B.E. 2522 (1979), empowering the Prime Minister to issue ministerial regulations specifying mandatory obligations and requirements for business operators before marketing mystery boxes. Furthermore, to strengthen oversight of deceptive advertising during the distribution phase, it is proposed that the Consumer Protection Committee on Advertising, pursuant to the same Act, issue a formal directive prescribing the essential information that business operators must disclose to consumers. Lastly, regarding post-sale protection, the Direct Sales and Direct Marketing Act B.E. 2545 (2002) should be amended to extend its protection to contracts for the purchase of mystery boxes, thereby ensuring that consumers are afforded the legal right to rescind such contracts.

Attitude Toward Green Products, Intention to Receive Marketing Communication that Affects the Purchasing Behavior of Green Products of Chinese Students in Dormitories at Valaya Alongkorn Rajabhat University

2025-10-13T17:15:06+07:00

This quantitative research was the study to: 1) the level of green product buying behavior of Chinese students living in dormitories at Valaya Alongkorn Rajabhat University, 2) the relationship between green attitudes in purchasing products and green shopping behaviors, 3) the relationship between intention to be exposed to marketing communications that affect green product buying behavior, and 4) predict the correlation equation of attitudes towards green products. The intention to be open to marketing communication and green product buying behavior by selecting a specific sample of 350 Chinese students was used to analyze the correlation to measure the relationship of variables using regression equations.

The results showed that 1) the level of behavior in buying green products of the study group was very high, 2) the correlation between green attitudes in purchasing products and green behavior in purchasing products. 3) The correlation between the intention to receive communication from the seller and the behavior to buy green products is equal to 0.755, and 4) the correlation equation of attitudes towards green products: the intention to open to marketing communication and the behavior of buying green products is -0.18 + 0.931, the attitude towards green products is + 0.995 of the intention to be open to marketing communications.

Manufacturers should utilize information related to green products in business planning, including production processes and the design of promotional activities, in order to foster positive consumer attitudes toward green products. This, in turn, can enhance consumers’ willingness to engage with marketing communications and lead to green purchasing behavior, thereby stimulating sales and contributing to long-term business profitability.

Factors Affecting the Well-being of University Students in Sichuan Province, China

2025-10-04T18:09:58+07:00

This study examined factors influencing the well-being of university students in Sichuan Province, China, with a focus on family support, self-efficacy, university environment, and teaching quality. The study aimed to analyze the extent to which these factors affect student well-being. The population consisted of approximately 16,000 university students in Sichuan Province. A sample of 200 students from four universities was selected using cluster sampling. Data were collected through a validated and reliable questionnaire (IOC = 0.67–1.00; Cronbach’s α = 0.914–0.948) and analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis with Jamovi software.

The results indicated that students reported a high overall level of well-being (M = 4.28, SD = 0.808). The regression model was statistically significant (F = 63.2, p < .001), explaining 45.4% of the variance in student well-being. Teaching quality emerged as the strongest predictor (M = 4.21, SD = 0.856; β = 0.4773, p < .001), followed by self-efficacy (M = 4.20, SD = 0.762; β = 0.3251, p < .001). Family support showed a positive but relatively weaker influence (M = 4.24, SD = 0.918; β = 0.1193), while the university environment, although highly correlated with well-being (M = 4.11, SD = 0.883), was not a statistically significant predictor (β = 0.0932, p = 0.074).

The findings suggest that universities should prioritize improving teaching quality through interactive and student-centered instruction, as well as implement programs that strengthen students’ self-efficacy, such as mentoring and experiential learning activities. Families should focus on emotional and psychological support, while policymakers and mental health organizations should integrate well-being indicators into educational systems and expand context-sensitive support services.

Criminal Offenses that can be Resolved at the Investigation Officer Level by the Dispute Mediation Act B.E. 2562

2025-11-16T19:31:46+07:00

This study has three objectives: 1) To study the provisions of the Dispute Mediation Act B.E. 2562 (2019) regarding the resolution of non-compoundable criminal offenses or criminal offenses at the investigation Officer level. 2) To study the obstacles to the use of criminal mediation of disputes under the Dispute Mediation Act B.E. 2562 regarding Section 294 paragraph one, Section 295, Section 296, Section 299 paragraph one, Section 300, and Section 334 of the Criminal Code. 3) To analyze the impact on mainstream (Justice by Criminal Court) and alternative (justice (Restorative Justice) processes. By Documentary Research Method.

First, it was found that, based on statistics, Sections 41 (3) and 43 of the Dispute Mediation Act B.E. 2562 are still insufficiently implemented to reduce the court's caseload. and reduce the national budget spent on the mainstream justice system (Justice by Criminal Court). Second, it was found that non-compoundable criminal cases or criminal cases of the state under Sections 294 paragraph one, Section 295, Section 296, Section 299 paragraph one, Section 300, and Section 334 of the Criminal Code still adhere to the traditional practice of being used as a bargaining chip to seek excessive civil damages by threatening to sue and impose imprisonment. Some are unaware that these cases can be resolved at the investigator officer level under the Dispute Mediation Act B.E.2562. Finally, it was found that the results of mediation of Disputes under Sections 294 paragraph one, Section 295, Section 296, Section 299, paragraph one, Section 300, and Section 334 of the Criminal Code are not clearly evident in both mainstream (Justice by Criminal Court) and alternative (Restorative Justice) processes perhaps because data is collected separately by each agency (Royal Thai Police and the Thai Court of Justice) and is not publicly disclosed as much as necessary.