Pithuk, L., Chanwichian, J., Seskhumbong, K. and Kanchanopast, S. 2026. Beyond Engagement: How Sustainable Marketing, AI Personalization, and Influencer Marketing Build Brand Trust Among Thai Digital Consumers — A Multi-Generational SEM Analysis. Rajapark Journal. 20, 67 (Jun. 2026), 231–252.