JIANG, M.; PENG, B. Research on the Impact of Brand Culture on Consumer Identity. Rajapark Journal, Bangkok, Thailand, v. 19, n. 65, p. 52–69, 2025. Disponível em: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/281108. Acesso em: 2 oct. 2026.