MATHUROS, S. The Factors Influencing Brand Loyalty of the Generation Y Consumer Group in Digital Marketing. Rajapark Journal, Bangkok, Thailand, v. 17, n. 51, p. 35–47, 2023. Disponível em: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/261128. Acesso em: 20 may. 2024.