Auiyasathian, Supranee, Sriparinya Toopgrajank, Voradej Chandarasorn, and Saowapark Krajangyooth. 2022. “Factors Determining the Effectiveness of Digital Organization in Thailand Retail Industry”. Rajapark Journal 16 (45). Bangkok, Thailand:266-80. https://so05.tci-thaijo.org/index.php/RJPJ/article/view/254005.