Uamum, Chotikar, and Sumeth Tuvadaratragool. 2023. “Causal Relationship Between Marketing Mix (4Es) and Decision-Making Process on Watching E-Sports of Generation Y and Generation Z Audiences in Thailand”. Rajapark Journal 17 (52). Bangkok, Thailand:238-52. https://so05.tci-thaijo.org/index.php/RJPJ/article/view/260395.