Wiangintra, T., Patcharachotsuthi, P., Netayawijit, P. and Kwangmuang, P. (2023) “A Causal Factors model of Strategic Information Technology Together with Competitive Advantage Strategy Affecting to The Franchise Business Success in Thailand”, Rajapark Journal. Bangkok, Thailand, 17(53), pp. 207–223. Available at: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/264294 (Accessed: 20 May 2024).