Wiangintra, Tummarong, Paphawin Patcharachotsuthi, Pathamakorn Netayawijit, and Parama Kwangmuang. “A Causal Factors Model of Strategic Information Technology Together With Competitive Advantage Strategy Affecting to The Franchise Business Success in Thailand”. Rajapark Journal 17, no. 53 (August 31, 2023): 207–223. Accessed May 20, 2024. https://so05.tci-thaijo.org/index.php/RJPJ/article/view/264294.