Uamum C, Tuvadaratragool S. Causal Relationship Between Marketing Mix (4Es) and Decision-Making Process on Watching E-Sports of Generation Y and Generation Z Audiences in Thailand. RJPJ [internet]. 2023 Jun. 30 [cited 2026 Sep. 13];17(52):238-52. available from: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/260395