1.
Lu C, Pulpetch T, Li L-Y. Causal and Effect of Perceived Risk in Brand Extension: A Case Study of Chinese Heritage Brand with Psychological Contract Violation as a Moderator. RJPJ [internet]. 2024 Oct. 15 [cited 2026 Jan. 8];18(60):84-103. available from: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/274048