Bunleas P, Srisai S. The Use of Marketing Communication Tools in Promoting and Communicating the Cultural Identity of Phetchaburi’s Traditional Desserts: From Past to Present. RJPJ [internet]. 2024 Dec. 27 [cited 2026 Aug. 30];18(61):180-94. available from: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/275043