Ratree U, Laksitamas P. The Influence of Perceived Value and Social Attitude on the Marketing Strategy Emphasizes the Value of Local Souvenirs in the Lower Northeastern Region of Thailand. RJPJ [Internet]. 2023 Oct. 31 [cited 2024 May 20];17(54):186-202. Available from: https://so05.tci-thaijo.org/index.php/RJPJ/article/view/266661