Rattanakosin Journal of Social Sciences and Humanities

Comparing the Level of Satisfaction From Using Coffee Shop (Café) Services of Consumers for Utilitarian Versus Hedonic in the Bangkok Metropolitan Region

Narumon Junwilai, Dararat Sukkaew — Fri, 03 May 2024 00:00:00 +0700

The purposes of this research are (1) to study the level of satisfaction based on the purpose of consumption in using coffee shop (café) in the Bangkok metropolitan region and (2) to study the satisfaction levels based on demographic characteristics in using coffee shop (café) services in the Bangkok metropolitan region. The research framework was based on customer satisfaction index model, employing simple random sampling to gather data from 409 users of coffee shop services (café) at gas station in the Bangkok metropolitan Region to do the questionnaire using binomial variable analysis to test the hypothesis. The research results showed that (1) regarding the factors influencing the level of satisfaction based on the purpose of consumption when using coffee shop (café), consumers prioritized hedonic motives and gave greater importance to all factors compared to utilitarian motives and (2) regarding factors affecting satisfaction levels based on demographic characteristics in using coffee shop (café), consumers emphasized customer expectations, perceived quality, perceived value, image and customer satisfaction. Therefore, entrepreneurs should place significant emphasis on enhancing hedonic enjoyment. Additionally, Office of the Consumer Protection Board should prioritize safeguarding the benefits of consumers, encompassing product presentation, beautiful store decorations, a pleasant atmosphere, and accurate representation consistent with advertised images. Moreover, maintaining high product quality standards and fair pricing are essential for business success.

Academic Leadership of Administrators Influencing the Learning Organization in Basic Institutions under Administrators Cluster of Krung Chon Yaso Buree

์Ntapat Worapongpat — Fri, 03 May 2024 00:00:00 +0700

The objectives of this research article are to 1) study the academic leadership of administrators in basic educational institutions, 2) study the learning organization of administrators in basic educational institutions. This is a quantitative research study. The sample group consists of 113 administrators and teachers from the following schools: 1) Wat Rat Niyom Tham School (Phibun Songkhram) 2) Muang Pattaya 9 School 3) Nomklao School and 4) Ban Yang Talay. The sample size was determined using the Krejcie and Morgan table. Simple random sampling was employed using the method of drawing lots. Data collection tools included a 3-part questionnaire utilizing a 5-level scale. Statistical analysis involved percentages, averages, standard deviations, and the Pearson correlation coefficient. The results of the research found that 1) academic leadership of administrators in basic educational institutions under the educational area of Krung Chon, Yaso Buri, according to the opinions of administrators and teachers. is generally at the highest level. 2) Being a learning organization of educational institutions in basic educational institutions under the educational area of Krung Chon, Yaso Buri, according to the opinions of administrators and teachers is generally at a high level.

The Important Elements of the Student - Centered Learning Process in Seminar in Police Administration

Pitsarn Phanwattana — Fri, 03 May 2024 00:00:00 +0700

The aim of this research is to explore two aspects: 1) the general connection between sharing experiences, creating knowledge, giving presentations, taking action, and the learning process, and 2) how these activities affect learning. This study utilized a quantitative approach, employing questionnaires to gather data from 58 police cadets. The data collected was analyzed using descriptive statistics and path analysis. The results of the study addressed the first research objective. Most students agreed that the exchange of experiences, joint knowledge creation, and presentations are crucial for the learning process. Additionally, it was observed that the exchange of experience had the most direct influence on the learning process, followed by action, knowledge creation, and presentation. Knowledge creation had the most indirect influence, followed by presentation, the exchange of experience, and action. Furthermore, the exchange of experience had the greatest total influence on the learning process, followed by presentation, the exchange of experience again, and action. In conclusion, this research highlights the significant elements of student-centered learning in seminars on police administration, emphasizing the importance of sharing experiences and creating knowledge.

The Strategic Leadership of Administrators Secondary Schools in Bangplee District Under Samutprakan the Secondary Educational Service Area Office

Watida Siriprasat , Atsavin Seneechai — Fri, 03 May 2024 00:00:00 +0700

The objectives of this research were to study the level of the strategic leadership of administrators of secondary schools and to compare the level of the strategic leadership of administrators of secondary schools in Bangplee district under the secondary educational service area office Samutprakan, classified by gender, education level, work experience, and school size. The sample group is 234 teachers in secondary schools in Bangplee district, using Krejcie and Morgan table and simple random sampling. Data collection is based on a questionnaire and reliability is 0.997. The data analysis was performed by frequency, percentage, mean, standard deviation, t-test, One-way ANOVA and Scheffé’s post hoc comparisons Method. The research findings were 1) The strategic leadership of administrators of secondary schools in Bangplee district under the secondary educational service area office Samutprakan as a whole was at a high level. 2) The comparison of strategic leadership of administrators of secondary schools in Bangplee district under the secondary educational service area office Samutprakan was as follows: The comparison of strategic leadership of administrators of secondary schools in Bangplee district under the secondary educational service area office Samutprakan classified by school size as a whole and in each aspect was different with statistical significance at 0.05.

The Study of Attitude of Thai People Towards Japanese-Style Home Organization

Fri, 03 May 2024 00:00:00 +0700

This article aims to study the attitude of Thai people towards Japanese-style home organization and as a guideline for designing public relation campaigns regarding Japanese home organization. Data was collected from a sample of 370 individuals, primarily female, with an average age of 18-23 years, an average monthly income of 10,000-15,500 baht, and residing mainly in apartments. The research found that the samples have read articles about Japanese-style home organization to apply knowledge to organize their own home. The most well-known type of Japanese-style home organization is the Minimalism which emphasizes a clean and simple look, easy maintenance, and maximizing usable space within the home.

Knowledge Understanding and Motivation in Making Decisions About Aaving Through The National Savings Fund of The Members of The Baan Munkong Network in Nakorn Sawan

Varisara Lawbaumrung, Luksamee Ngammeesri, Narathip Pakdeejan — Fri, 03 May 2024 00:00:00 +0700

This research aimed to evaluate the understanding of the National Savings Fund (NSF) among members of the Baan Munkong Network in Nakhon Sawan Province, Thailand. Specifically, it sought to 1) assess the level of knowledge and understanding of the NSF, 2) examine the motivation levels for saving money through the NSF, 3) evaluate the decision-making processes regarding savings through the NSF among network members, and 4) investigate the relationship of members' knowledge of the NSF, their motivation to save, and their savings decisions. Utilizing a quantitative research design, data were collected from a sample of 380 individuals. Analytical tools included frequency distribution, percentage, mean, standard deviation, and Pearson's correlation coefficient. The findings indicated that the level of knowledge and understanding of the NSF among members was moderate. Similarly, the motivation to save money through the NSF was also rated as moderate. However, the overall decision-making level regarding saving money through the NSF was considered high. There was a positive correlation between the level of knowledge and understanding of the NSF, the motivation to save money, and the decision to save money through the NSF. Nonetheless, the strength of this relationship ranged from low to very low, suggesting that while some correlation exists, it is not strong enough to imply a significant predictive relationship.

Comparison of Learning Achievement in English Language Subject: STAD of Cooperative Learning and Conventional Teaching Method

Fri, 03 May 2024 00:00:00 +0700

This research aimed to compare the learning achievements of students who studied English for Career in the 21st Century through Cooperative Learning on STAD basis and the conventional teaching methods on Teacher manual basis. Forty-four students were collected through purposive sampling, by twenty-three students for the experimental group and twenty-one students for the control group. The experimental group studied on STAD basis; on the other hand, the control group studied on the teacher manual basis. The research instrument was the forty items of achievement test. The data were analyzed with percentage, standard deviation, and t-test. The result showed that the students who studied on STAD basis had the higher learning achievement than students who studied on the teacher manual basis. It had significant difference at the statistical level of 0.05.