@article{Aiyawan_Nilplub_2021, title={The Effect of Corporate Image and Trust on Loyalty: Case of Low-Cost Airlines Customers in Thailand}, volume={8}, url={https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/248622}, abstractNote={<p>The purpose of this research is to examine to the effect of corporate image and trust on loyalty: case of low-cost airlines customers in Thailand. The sample consists of 430 respondents who have been traveled by low-cost airlines. A questionnaire was applied to data collection. The statistical analyses applied in this study consist of frequency, percentage, mean, standard deviation. Inferential statistics were used in hypotheses testing by multiple regression analysis. The research results showed that corporate image in the dimension of corporate identity (β = 0.104) and reputation (β = 0.140) statistically affect loyalty of low cost airlines users at the 0.05 significant level. For trust the results reveal that the benevolent trust (β = 0.165) and honesty (β = 0.386) statistically affect the loyalty of customers at 0.01 significant levels while competence trust (β = 0.116) affects customer loyalty at 0.05 significant levels (β = 0.165). And integrity (β = 0.386) affects customer loyalty at 0.01 significant level and competence trust (β = 0.116) affects customer loyalty at the 0.05 significant level. All independent variables are able to predict customer loyalty of low cost airlines at 68.3 % (AdjR<sup>2</sup> = 0.683).</p>}, number={1}, journal={RMUTI Journal Humanities and Social Sciences}, author={Aiyawan, Mookda and Nilplub, Chataya}, year={2021}, month={Mar.}, pages={34–50} }