KAEWSAI, P.; SAENSAO, W.; SANKUN, S.; CHIENGKUL, W. The Motivation Influence Fans’ Willingness to Pay More to Attend a K-POP Concert in Thailand. RMUTI Journal Humanities and Social Sciences, [S. l.], v. 12, n. 1, p. 43–52, 2025. Disponível em: https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/276287. Acesso em: 11 dec. 2025.