KLADTHONG, K.; JAMPEE, K.; AUMPONG, P.; BOONMARONG, S.; PHALALERT, D. The Service Marketing Mix and Service Quality Influence the Purchase Decision of Food from University-Based Restaurants in Chanthaburi Province. RMUTI Journal Humanities and Social Sciences, [S. l.], v. 12, n. 2, p. 40–56, 2025. Disponível em: https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/280038. Acesso em: 18 sep. 2026.