Kaewsai, Pornnipha, Wanatsanan Saensao, Sutawee Sankun, and Watchara Chiengkul. 2025. “The Motivation Influence Fans’ Willingness to Pay More to Attend a K-POP Concert in Thailand”. RMUTI Journal Humanities and Social Sciences 12 (1):43-52. https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/276287.