LING, Q., Khetpiyarat, P. and Chomraka, I. (2025) “Brand Image and Service Quality Affecting Customers Satisfaction of Jinling Hotel in Baoji Shaanxi”, RMUTI Journal Humanities and Social Sciences, 12(1), pp. 31–42. available at: https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/275296 (accessed: 23 September 2026).