Thanapotivirat, P., W. P. . Insawang, and C. Sirichotnisakon. “Strategies and Business Innovations for the Competitive Advantage of Hotel Business in Thailand”. RMUTI Journal Humanities and Social Sciences, vol. 12, no. 2, Nov. 2025, pp. 124-3, https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/268747.