RMUTI Journal Humanities and Social Sciences

The Developing the Image and Quality of Services of the State Railway of Thailand to Strengthen the Passengers' intentions

Wirat Butwapee — 2024-12-19

This research aimed to study the organizational image that affects service quality and users' intention services of the State Railway of Thailand and to study the organizational image and service quality that affected users' intention services of the State Railway of Thailand. The random sampling 280 users who used the services of the State Railway of Thailand and the structured questionnaire was used to collect needed data. Descriptive Statistics, and Inferential Statistics were used for data analysis by using structure equation model. The results of the analysis of the developed structural equation model were consistent with the empirical data which were collected from the target samples were tested with the same covariance, which passed the standard statistical criteria of = 244.064 , df = 74, p-value = 0.000, CFI = 0.957 and RMSEA = 0.085. The results revealed that organizational image had not direct influence users' intention of using services with the magnitude of influence was 0.042 (p = 0.993), but found that it had an indirect influence through service quality at statistical significance at 0.01 with the magnitude of indirect effect was 0.811. While the organizational image had direct influence on service quality at the statistical significance level of 0.01 and the coefficient value that represented for magnitude of influence was 0.991. Moreover, service quality had a positive directly influence users' intention of using services at the statistical significance level at 0.01 and the coefficient value that represented for magnitude of influence was 0.907. From the above finding, it indicated that the service quality is great importance, especially the services are products which are intangible so the service quality is also something that helps to support the organization to have a good image as well.

The Factors Affecting to Performance Efficiency of General Administration Officer, King Mongkut's University of Technology North Bangkok

Charindhorn Jinda — 2024-12-19

The objectives of this research were study to 1) level of factors affecting to performance of general administration officer, King Mongkut's University of Technology North Bangkok (KMUTNB) and 2) to study the work factors that affect the work efficiency of general administrative officer, KMUTB. The sampling for this study were 164 peoples. The tool that used to collect data is a questionnaire. The data were analyzed by frequency, percentage, mean, standard deviation and Multiple regression analysis. Results were that: (1) opinions on factors in the work of general administrative officers, KMUTNB were at high level, (2) opinions on factors affecting to performance efficiency of general administrative officers, KMUTNB were at high level and (3) factors in working in terms of job description, job success, and work environment. and welfare and compensation it affects the efficiency of the work of general administrative officer, KMUTB at statistical satisfaction 0.05 level.

Factors Affecting the Perception of the Logistics Service Quality of Thailand Post Company Limited

Laddawan Someran — 2024-12-19

The goal of this study was to investigate the factors of process innovation, service innovation, and logistics performance that influenced Thailand Post Co., Ltd.'s perceived service quality. This study was quantitative in nature. The sample consisted of 400 individuals who had used Thailand Post Co., Ltd.'s services, selected through purposive sampling. This research employed an online questionnaire as its data collection tool. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis. The results indicated that the respondents' opinions on Thailand Post Co., Ltd.'s process innovation, service innovation, logistics performance, and perceived service quality were at a very high level overall. The results of the hypothesis testing found that the service innovation factors, service innovation factors, and logistics performance factors significantly influenced the perceived service quality of Thailand Post Co., Ltd. at a statistical significance level of 0.05. The independent variables predicted approximately 29.40 % of the perceived service quality of Thailand Post Co., Ltd. Enhancing logistics performance helped increase customer satisfaction and trust in the company's transportation services due to the fast, accurate, and reliable delivery. Additionally, providing thorough customer service, including timely communication and information, contributed to customers' perceptions of the organization's service quality.

The Relationship Between Environment Social and Governance Disclosure and Profitability of the Companies

Chiranat Hemmarat — 2024-12-19

The purpose of this study is to examine the relationship between Environment Social and Governance disclosure and Profitability of the Companies. The sample size consisted of 447 observations from 147 companies that had ESG scores from ESG Book. Data were collected from the annual report of the SETTRADE and SETSMART database of the Stock Exchange of Thailand. The statistics used for analyzing were descriptive statistical analysis, correlation coefficient analysis and multiple regression analysis. The results show that companies disclosure of governance had a positive relationship both return on equity (ROE) and Net profit margin (NPM) showed that companies with good governance can build trustworthy and credible with investors. Moreover, Transparency make companies more attractive to investors that leads to increasable profitability.

Wellness Tourism Route Design of Dusit District, Bangkok

Chalit Chiabphimai — 2024-12-19

This qualitative research aimed to survey wellness tourism resources in Dusit District, Bangkok and designed wellness tourism routes in Dusit District, Bangkok. The data collection was sought bysurvey wellness tourism resources, focus group conducted with those involved in tourism development and travel experts evaluated and supported wellness tourism routes in Dusit District, Bangkok. The content analysis was employed to analyze the data. The finding showed that wellness tourism resources in Dusit District, Bangkok consist of five important elements: attractions include man-made attractions and special events on important days and festivals. Accessibility to tourist attractions include land, water, railway and air transport systems. Amenities include hotels, restaurants, and souvenir shops. Activities include community history learning events, natural therapeutic activities, healthy learning activities and engaging in sports activities contributes to overall health and wellness. Ancillary services include banks, post offices and hospitals. Designing wellness tourism routes in Bangkok's Dusit area consists of five important sequences: the step involves surveying wellness tourism resources that are either unorganized or have not previously organized a tour along this route. The step involves categorizing tourism resources based on the type of wellness tourism activities. The steps involved in planning and designing wellness tourism routes. The steps for verifying data accuracy and wellness tourism route formats and the step involves explaining wellness tourism routes. The wellness tourism route is located in Dusit District, Bangkok. It presents the attractions and activities of wellness tourism, dividing the routes according to the behavior of the target group of tourists. It serves as a tool for disseminating wellness tourism information and connecting travel routes to bolster the wellness tourism industry.

Corporate Governance Factors Influencing Firm Performance of Listed Company on the Stock Exchange of Thailand

Pathompong Kookkaew — 2024-12-19

This article aims to investigate corporate governance factors that influence the performance in terms of return on equity ratio, return on total assets ratio, net profit margin ratio, and firm value of firms listed on the Stock Exchange of Thailand (SET 100). We conducted a quantitative study, collecting data from the annual registration statement (Form 56-1) and the Securities and Exchange Commission of Thailand's information system, focusing on 493 companies from 2019 to 2022. Statistics used for data analysis include maximum, minimum, mean, standard deviation, and multiple regression analysis. The research findings revealed that the size of the board of directors influences firm performance in terms of the return on equity ratio, the proportion of shareholding by the board of directors influences firm performance in terms of the return on total assets ratio, and the proportion of independent directors influences firm performance in terms of the net profit margin ratio. However, corporate governance factors have no effect on the firm’s performance in terms of firm values listed on the Stock Exchange of Thailand.

Service Quality and Brand Image Affecting Thai Passenger Loyalty Towards Low-Cost Airlines After the Corona Virus Disease-19

Paphapat Vongprakong — 2024-12-19

The objectives of this research were 1) to study the service quality level and brand image level of Thai passengers towards low-cost airlines. 2) to study how service quality and brand image affecting passengers loyalty of Thai passenger towards low-cost airlines after the Corona virus Disease-19. 3) The personal factors affecting passengers loyalty of Thai passengers towards low-cost airlines after the Corona virus Disease-19. The sample used in this study were 151 passengers who used low-cost airlines after the Corona virus Disease-19. This study used a questionnaire to collect data by purposive sampling method. The statistics used to analyzed were Independent sample T-Test, One-Way ANOVA: F-Test, Correlation Coefficient, and Multiple Regression analysis with a statistical significance level of 0.05. The results of this study showed that 1) the service quality level and the brand image level was at the highest level. 2) The service quality and brand image affecting passengers loyalty towards low-cost airlines after the Corona Virus Disease 2019 pandemic at the statistically significant 0.05 level. 3) The personal factors affecting passengers loyalty towards low-cost airlines after the Corona virus Disease 2019. Multiple regression analysis revealed that in terms of service quality and brand image affecting Thai passengers loyalty towards low-cost airlines after the Corona virus Disease 2019 at the statistically significant 0.05 level.

The Relationship Between Service Quality and Satisfaction of People who use Public Passenger Boats in the Chao Phraya River

Chaitawat Khamjek — 2024-12-19

This research aims to study the quality of public passenger boat services in the Chao Phraya River, the satisfaction level of people who use public passenger boat services in the Chao Phraya River, and to study the relationship between the quality of service and the satisfaction of people who use public passenger boat services in the Chao Phraya River. This research is a quantitative research. The population used in the research is 21,459,445 people who use public passenger boat services in the Chao Phraya River. The sample size was calculated using the formula for finding the sample size of Krejci and Morgan. The research sample consisted of 384 people using the non-probability sampling method with purposive sampling. Data was collected using a questionnaire as a tool for data collection and analyzed using a ready-made statistical program using descriptive statistics, including percentage, mean, standard deviation, and inferential statistics, including t-test, f-test, and Pearson's correlation analysis. The results of the research found that the overall quality of public passenger boat services in the Chao Phraya River was at a high level. The satisfaction level of people who use public passenger boat services in the Chao Phraya River Overall, it is at a high level and the quality of service is related to the satisfaction of the people who use the public passenger boat service in the Chao Phraya River, with a high level of relationship in the same direction. This research result can be used as information for public passenger boat service providers in the Chao Phraya River as a guideline for developing the quality of service to create more satisfaction.

Causal Relationship of Variables Affecting the Metropolitan Police Service 4

Pitsarn Phanwattana — 2024-12-19

The purposes of this research were to study People' satisfaction to service of metropolitan police 4 and The influence of facilitation of contact, clarification of advice, behavior of police service, providing services transparently, using technology to develop services influences with public satisfaction. This study was conducted by applying mixed methodologies. Quantitative approach, questionnaire was used to collect data from 400 of people in Eastern Bangkok. The data was analyzed using descriptive statistics and path analysis. Qualitative approach, focus group, smartphone and field notes was conducted with 14 people in Eastern Bangkok. The results indicated that 1) Overall, people's satisfaction with the services of the Metropolitan Po lice 4 is at a moderate level (63.10 %). When considering each aspect, it is found that all 5 areas include facilitation of contact (56.44 %), clarification of advice (59.16 %), behavior of police service (59.80 %), providing services transparently (58.68 %), and using technology to develop services (55.72 %), Most people are satisfied at a moderate level. Behavior of police service had the most direct influences to public service and facilitation of contact had the most indirect and total influences to public service. And the results of the qualitative research, it was found that the important points were consistent with the quantitative results that the service behavior of officials had the greatest influence on people's satisfaction. Most people want officials to be polite, gentle and smiling and disclose information to the public.