RMUTI JOURNAL Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/RMUTI_SS <p><strong>วารสาร มทร.อีสาน ฉบับมนุษยศาสตร์และสังคมศาสตร์&nbsp;ISSN 2408-1221 (Print)&nbsp; ISSN 2672-9342 (Online)</strong></p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ซึ่งเป็นวารสารราย 6 เดือน ตีพิมพ์ปีละ 2 ฉบับ คือ มกราคม-มิถุนายน และ กรกฎาคม-ธันวาคม ของทุกปี จัดทำขึ้นโดยมีวัตถุประสงค์เพื่อเผยแพร่บทความทางวิชาการเพื่อเป็นการพัฒนาความรู้ทางวิชาการแก่สังคม และประเทศชาติโดยเน้นบทความ 3 สาขาวิชา ดังนี้<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. สาขาวิชาเศรษฐศาสตร์ / บริหารธุรกิจและการจัดการ <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2 .สาขาวิชาครุศาสตร์ / ศึกษาศาสตร์ / จิตวิทยา <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. สาขาวิชาสหวิทยาการด้านมนุษยศาสตร์และสังคมศาสตร์</p> <p><strong>ประเภทบทความที่รับตีพิมพ์&nbsp;&nbsp;</strong>บทความวิจัย&nbsp; และ&nbsp; บทความวิชาการ</p> <p><strong>ภาษาที่รับตีพิมพ์&nbsp;&nbsp;</strong>ภาษาไทย และ ภาษาอังกฤษ</p> <p><strong>กระบวนการพิจารณาบทความ&nbsp;</strong>กองบรรณาธิการจะพิจารณาบทความเบื้องต้น เกี่ยวกับความถูกต้องของรูปแบบทั่วไป ถ้าไม่ผ่านการพิจารณา จะส่งกลับเพื่อทำการแก้ไข ถ้าผ่านจะเข้าสู่กระบวนการพิจารณาของผู้ทรงคุณวุฒิ จำนวน 2 ท่าน หรือ 3 ท่าน ต่อ 1 บทความ และเมื่อบทความที่ได้รับการตีพิมพ์ ผู้เขียนจะได้รับหนังสือรับรองการตีพิมพ์บทความ&nbsp;บทความทุกบทความจะต้องผ่านการพิจารณาโดยผู้ทรงคุณวุฒิที่เชี่ยวชาญอย่างน้อย&nbsp; 2 ท่าน หรือ 3 ท่าน โดยที่ผู้ทรงคุณวุฒิและผู้แต่งไม่ทราบชื่อซึ่งกันและกัน&nbsp;<strong>(double-blind review)</strong></p> <p class="style15">* ผู้เขียนต้องศึกษาจากรายละเอียดการส่งบทความและปฏิบัติตามขั้นตอนที่แนะนำ หากไม่ดำเนินการตามที่แนะนำกองบรรณาธิการขอไม่ดำเนินการให้ตามขั้นตอนวารสารหากผู้เขียนได้รับการตอบรับการตีพิมพ์บทความจากองบรรณาธิการวารสารแล้ว ผู้เขียนต้องทำการสมัครสมาชิกวารสาร เป็นระยะเวลา 1 ปี และหากผู้เขียนขอถอนบทความที่อยู่ระหว่างกระบวนการพิจารณาจะมีค่าใช้จ่ายในส่วนดำเนินการของวารสาร</p> <p class="style15"><strong>ดาวน์โหลด&nbsp;&nbsp;</strong><a href="https://ird.rmuti.ac.th/2015/files/2562/journal/hs/%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%9F%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B8%A1%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%AA%E0%B9%88%E0%B8%87%E0%B8%9A%E0%B8%97%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1hs.pdf">แบบฟอร์มการส่งบทความ</a></p> มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน en-US RMUTI JOURNAL Humanities and Social Sciences 2408-1221 <div class="item copyright"> <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของมหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน</p> <p><span class="fontstyle0">ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยเทคโนโลยีราชมงคลอีสานและคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว</span></p> </div> Improving Students’ Speaking Proficiency through Teaching Critical Thinking Skills: A Case Study of English Major Students at Rajamangala University of Technology Isan, Nakhon Ratchasima https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/240979 <p>This research was intended to examine students’ speaking proficiency through teaching critical thinking skills and to explore students’ satisfaction toward this teaching technique to English as a Foreign Language students at Rajamangala University of Technology Isan, Nakhon Ratchasima. The sample comprised 38 third-year English major students who studied in a seminar in English language subject, in 2017 academic year. The research instruments were lesson plans, speaking tests, and questionnaires. The data were analyzed by mean, standard deviation, and t-test dependent. The findings indicated that students’ speaking proficiency was significantly higher than before teaching at 0.05 level. Also, the students’ satisfaction toward teaching critical thinking skills was at a high level.</p> Teerawat Arjpru Copyright (c) 2020 Rajamangala University of Technology Isan http://creativecommons.org/licenses/by-nc-nd/4.0 2020-04-25 2020-04-25 7 1 1 15 Human Resource Management Process that Affect on Organization Commitment: A Case Study of Production Department Employees of ABC Company https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/220231 <p>This research aims to study human resource management process affecting organizational commitment: a case study of Production department employees at ABC Company. The sample in this research were a total of 257 Production department employees at ABC Company had working period of 3 years and over. A questionnaire was used as a research tool. The data obtained were analyzed by using descriptive statistics, namely frequency distribution, percentage, mean and standard deviation. Inferential statistics were used in hypotheses testing by multiple regression analysis. The research results indicated that human resource management process and the organizational commitment of Production department employees at ABC Company had a high level of the total mean. Also, the results of this study represented that human resource management process in the aspects of safety and health (<img title="\beta" src="https://latex.codecogs.com/gif.latex?\beta">&nbsp;= 0.391, <em>P</em> &lt; 0.01) and performance evaluation (<img title="\beta" src="https://latex.codecogs.com/gif.latex?\beta">&nbsp; = 0.186, <em>P</em> &lt; 0.05) positively affected the organizational commitment of Production department employees at ABC. The predictive power of all the variables was 41.10 percent (AdjR<sup>2</sup> = 0.411).</p> ธารวิมล บำรุงศักดิ์ Rabil Ponphai Copyright (c) 2020 Rajamangala University of Technology Isan https://creativecommons.org/licenses/by-nc-nd/4.0 2020-01-31 2020-01-31 7 1 16 29 Guidelines for Potential Development of Human Resources in Tourism Industry of Student, Graduate, Academic and Entrepreneur https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/201470 <p>This research is to study about guidelines for potential development of human resources in tourism industry of the student, graduate, academic and entrepreneur. This study aims to finding guidelines for potential development of human resources in tourism industry and using mixed method both quantitative and qualitative method. The 441 samples in this survey research are students, academic of Tourism Department and the entrepreneur of tourism where students have been trained professional experience. The tools descriptive in this study were questionnaires. We used analyzed data from the questionnaires by using descriptive statistics method to find mean frequency percentage and standard deviation. The result found that the most of samples agree with the tourism students should be improving on all part of potential especially in morality and ethical such as sacrifice, modesty, punctually, palitelty and code of conduct on career. The knowledge such as tourism situation and general knowledge. The intelligence skills such as analytical ability, interpersonal relationship and respondsibility especially on work accountability, teamwork, numerical analysis and communication technology. Therefore the resulted of this research suggestion for potential development of human resources in tourism industry such as cultivate the sacrifices, modesty, punctually and code of conduct career should be promote to gain general knowledge, training professional experience, development skill on analysis processing, apply other innovations and support the respondsibility and teamwork including improved language and information technology.</p> Watcharawit Wiyaporn Copyright (c) 2019 Rajamangala University of Technology Isan https://creativecommons.org/licenses/by-nc-nd/4.0 2019-12-02 2019-12-02 7 1 30 44 Tourism Destination Categorization and Creating Tourism Routes of Creative Cultural Tourism, Manorom District, Chainat Province https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/210175 <p>The objectives of this study aim to survey, comply, categorize and create a creative cultural tourism route in Manorom district Chainat province. This research is conducted by using qualitative methods; participation action research in community, in-depth interviews, non-participant observation, destination observation and analyzing document related to Manorom district, Chainat province. They have been analyzed by using Typological Analysis. The researchers have investigated 44 tourism destinations and found that there are 36 tourism destinations can be developed to be creative cultural tourism destinations of Manorom district, Chainat province. They can be taxonomized by creative cultural tourism into 4 categories which are: 1) Historical and historical sign post has 6 destinations, 2) Arts, handy craft, sculpture, painting, stucco and carve has 3 destinations, 3) Religious including with rituals has 10 destinations, and 4) local wisdom identity has 17 destinations. Furthermore, with these 36 cultural tourism destinations, 3 tourism routes can be created which are: 1) creative cultural historical tourism destinations route, 2) creative cultural agriculture tourism destinations route and 3) creative cultural festival tourism destinations route.</p> Parinya Nakpathom Narong Pleerak Yiampol Chotpunyatham Hataipat Phungpumkeaw Copyright (c) 2020 Rajamangala University of Technology Isan http://creativecommons.org/licenses/by-nc-nd/4.0 2020-02-04 2020-02-04 7 1 45 63 Attitude and Community Participation Towards Ethnic Tourism Development: A Case Study of Thai Phuan Ethnic Group of Ban Dong Kratongyam, Srimaha Phot District, Prachinburi Province https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/209992 <p>The aim of this research was to study the attitudes and host community participation towards ethnic tourism development: a case study of Thai Phuan ethnic group of Ban Dong Kratongyam, Simaha Phot District, Prachinburi Province. This study used quantitative research method. The samples size used of the study were 400 Thai Phuan ethnic groups and the research instruments was questionnaire. The data were analyzed by frequency, percentage, mean, standard deviation and content analysis. The results showed that the overall attitudes of host community towards ethnic tourism development is at a high level, including emotional and feeling elements, behavioral elements and knowledge elements. For the top 5 attributes were 1) ethnic tourism makes people in the community proud of their origin or habitat 2) ethnic tourism activities management of Ban Dong Krathongyam affects the interest of tourists 3) ethnic tourism contributes to sustainable tourism or can travel throughout the year 4) road conditions that travel to Ban Dong Krathongyam are convenient and safety and 5) cultivating consciousness among people in the community towards the importance of Thai Phuan culture. For the overall of the community participation towards ethnic tourism development is at a moderate level. The results are considered in each aspect at a very important level as benefits sharing, for the implementation, decision making, and the monitoring are at a moderate level. For the top 5 attributes were 1) ethnic tourism activities, resulting in the continuation of culture, traditions and way of life 2) activities together make their have a good relationship with people in the community and tourists 3) ethnic tourism activities create a good quality of life for local people. 4) ethnic tourism activities make their a career and revenue increased and 5) to get the benefits arising from the project or activity tourism ethnic communities.</p> Chedsinee Thongmunpoo Kamonphan Donthong Maneerat Sukkasem Copyright (c) 2020 Rajamangala University of Technology Isan http://creativecommons.org/licenses/by-nc-nd/4.0 2020-04-25 2020-04-25 7 1 64 81 The Influence of Marketing Communication by Social Media Influencer on Purchasing Decision toward Cosmetic Products for Working Consumers https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/241700 <p>The purpose of this research was to study the influence of communication marketing by social media influencer on purchasing decision toward cosmetic products of working consumers. The questionnaire was used as a tool to collect data from 400 working women who experienced in purchase brand name cosmetics in Bangkok and the Metropolitan region. Non-probability sampling as purposive sampling use for analyzing data by descriptive statistics include frequency, percentage, mean, and standard deviation-besides, the multiple regression analysis for a hypothesis test. The study found that communication marketing by social media influencer, including popularity, trust, information reliability, expertise, and presentation style influence the brand attitude of working consumers significantly at 0.01 level. Therefore, the testing mediator variable indicates that brand attitude as a mediator variable of the influence of communication marketing by social media influencer on purchasing decision toward cosmetic products of working consumers. The results of this study can be used as a guideline for cosmetic businesses to develop communication marketing channels on online social media and create branding to consumers’ acceptability, lead to creating the marketing strategies for competitive advantages.</p> Wasutida Nurittamont Bordin Phayaphrom Pathom Sawatmuang Copyright (c) 2020 Rajamangala University of Technology Isan http://creativecommons.org/licenses/by-nc-nd/4.0 2020-06-17 2020-06-17 7 1 82 98 Relationship between Quality of Work Life and Organizational Commitment of Lecturers at a Private University: A Canonical Correlation Analysis https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/220865 <p>This study aimed 1) to investigate quality of work life, 2) to study organizational commitment and 3) to figure out the relationship between quality of work life and organizational commitment. The samples consisted of 155 lecturers at a private university, and the data were analyzed using statistics, namely percentage, means, standard deviation and canonical correlation analysis. The results indicated that in respect of canonical correlation between quality of work life and organizational commitment, the canonical correlation coefficient for the first function was 0.857, which showed the highest level of relationship between the variables. In particular, constitutional organization in quality of work life and affective commitment in organizational commitment had the highest canonical loading at (-0.736) and (-0.821) respectively. It indicated the strong relationship between quality of work life and affective commitment. Therefore, the organization should emphasize lecturers’ quality of work life in order to reduce their turnover. The organization should enhance the lecturers’ satisfaction toward organizational commitment and royalty in the future.</p> Peeraya Supsarn Prasopchai Pasunon Copyright (c) 2020 Rajamangala University of Technology Isan http://creativecommons.org/licenses/by-nc-nd/4.0 2020-04-25 2020-04-25 7 1 99 113 Research and Community-Based Learning for Social Service Research Awareness in Higher Education https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/207368 <p>The objectives of this article are to provide an understanding of instructional in higher education. The learning outcomes expect of graduates at least 5 area as follows: ethics and moral, knowledge, cognitive skill, interpersonal skills and responsibility, and numerical analysis, communication and information technology. To be the guideline for choosing appropriate instructional techniques to develop students. Including promoting desirable features that help learners prepare for changes in the world, promote citizenship and considering the part of society. In this article presenting guideline of research and community-based learning, that integrated research - based learning and community - based learning. Research and community-based learning is an alternative instructional for students in higher education to practice, conduct research for solving problems within the community. The students and community have collaborated to create a joint research project, to use the research results to be useful in the community, and learners are aware of the social service research consists of 5 steps: 1) prepare to learn content from research, 2) learning strategies to use learning techniques with research process and use the problems based from the community, 3) conduct research, 4) reflections through experiences that affect emotions and feelings of research awareness, and 5) evaluate learning results. By this approach, focusing on the development of the affective domain allowing students to get to know the community through a research process that analyzes community needs that can help solve problems for the community by applying knowledge in the classroom to apply. Students and communities benefit from the activities that are mutually beneficial. Learners see the importance, responsibility, and consequences will result in students following 5 area of Thai Qualification Framework for Higher Education. As a result, learners become 5 stages of research awareness are 1) research reception, 2) research responding, 3) research value, 4) research value management system, and 5) research creating traits.</p> Bunpod Phijitkamnerd Nantawan Ruangaram Titiya Netwong Panisara Thamjutha Phakwalan Umboon Copyright (c) 2020 Rajamangala University of Technology Isan http://creativecommons.org/licenses/by-nc-nd/4.0 2020-02-04 2020-02-04 7 1 114 127