Piromkam, P., Phonsri, N., & Kaewjaratwirat, T. (2026). Causal Relationship Model of Factors Affecting Digital Engagement, Perceived Value and Engagement Experience on Behavioral Intention in Muay Thai Activities among Generation Z. Ratchaphruek Journal, 24(1), 156–173. https://doi.org/10.14456/rpjnrru.2026.9