PIROMKAM, P.; PHONSRI, N.; KAEWJARATWIRAT, T. Causal Relationship Model of Factors Affecting Digital Engagement, Perceived Value and Engagement Experience on Behavioral Intention in Muay Thai Activities among Generation Z. Ratchaphruek Journal, [S. l.], v. 24, n. 1, p. 156–173, 2026. DOI: 10.14456/rpjnrru.2026.9. Disponível em: https://so05.tci-thaijo.org/index.php/Ratchaphruekjournal/article/view/284050. Acesso em: 26 aug. 2026.