MEDIA DEVELOPMENT FOR COMMUNITY LEARNING CENTER’S ROLE PROMOTION OF MILLION TOY MUSEUM BY KRIRK YOONPUN IN AYUTTAYA PROVINCE, THAILAND

Abstract

     This research entitled “Media Development for Community Learning Center’s Role Promotion of the Million Toy Museum by Krirk Yoonpun in Ayuttaya Province, Thailand” was conducted for three objectives: 1) to study the background of establishment and its role as community learning center, 2) to examine the museum’s needs for media improvement, 3) to develop the media for better image and role promotion of the museum, and 4) to recommend the media application guideline for better image and role promotion of the museum. The main outputs of the research were the manuscripts of seven media types which were: 1) Bag, 2) Sticker, 3) Direction Sign, 4) Billboard, 5) Cafeteria Sign, 6) Pamphlet, and 7) House Brand T-shirt. Main research methods included in-depth interview and questionnaire.

            The results were as the followings: 1) The Million Toy Museum by Krirk Yoonpun was established by Associate Professor Krirk Yoonpun who was inspired by a trip in Kitahara Tin Toy Museum, Japan.  The museum has played its role as a community learning center toward telling historical stories by displaying the historical objects. At present, the museum has applied only three types of media which were; brochure, simple vinyl signs and website. The museum needed more seven types of media to help promote its image and role, namely; (1.1) Bag, (1.2) Sticker, (1.3) Direction Sign, (1.4) Billboard, (1.5) Cafeteria Sign, (1.6) Pamphlet, and (1.7) House Brand T-shirt.  2) Results of media testing towards the first draft of media manuscript, designed by the researcher, were reflected by these following characteristics; (2.1) beautiful appearance for target group’s attraction, (2.2) easy accessibility for message receiving via the media, (2.3) sufficient volume of the right information for target group’s perception, (2.4) useful message for enhancing the museum’s image and role promotion, and (2.5) persuasive looks for generating tourists’ visit and asking for more information. 3)  The suggestions for first-draft-media-manuscript improvement were; (3.1) adjusting “eye reflection” of bird cartoons in every type of media, and (3.2) designing two more styles of T-shirt. 4)  The final media manuscript as well as a media application guideline recommended by the researcher was made and submitted to Associate Professor Krirk Yoonpun on 19th January, 2016.