ROLES OF THE MEDIA IN RADIO AND TELEVISION BROADCASTING AND COMMUNICATION FOR DEVELOPMENT IN SPECIAL ECONOMIC ZONE 4.0

Abstract

       The purpose of special economic zones developmental is to attract foreign direct investment (FDI) for strengthening country's capacity, escalating prosperity to the region, decreasing inequality, raising the quality of life of people, and solving security problems. There are four important strategies which are supporting new economic areas, infrastructure, SMEs and continuous investment, and organizing border economic areas-using the form of communication through mass media to communicate and enable people to earn knowledge about economic development in the 4.0 era. Therefore, the radio production and television programs should develop the production model to be consistent with the economic development conditions and focus on communication for development in five areas; communication in agricultural development, communication in the lake development, chairman of public health communication, communication in family planning, and communication with literacy by adhering to the role of the media primarily in the production of radio and television programs.