THE INFLUENCE OF ORGANIZATIONAL LEARNING AND LONG-TERM VISION ON FIRM PERFORMANCE OF HOTEL BUSINESSES IN THAILAND
Keywords:
organizational learning, long-term vision, organizational citizenship behavior, organizational commitment, firm performanceAbstract
The main objectives of this research were: (1) to study the influence of organizational learning and the long-term vision affecting organizational citizenship behavior, (2) to study the influence of organizational citizenship behavior affecting the performance of hotel businesses in Thailand, and (3) to investigate the influence of the moderator of organizational commitment that affects the relationship between organizational learning, long-term vision, and organizational citizenship behavior. The sampled groups were 212 hotel executives in Thailand, and the research tool was a questionnaire. Data analysis was conducted by using descriptive statistics which included various examples of frequency, percentage, median, and standard deviation. Two statistics used for the hypothesis testing were simple regression analysis and multiple regression analysis. The research found that organizational learning and long-term vision had a positive effect on organizational citizenship behavior, moreover, organizational citizenship behavior had an excellent effect on firm performance. The influence of the moderator showed that organizational commitment did not stabilize the relationship between organizational learning and long-term vison against organizational citizenship behavior.
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