THE DEVELOPMENT OF GEOGRAPHIC INFORMATION SYSTEM FOR TOURISM IN MUANG KAEN PATTANA MUNICIPALITY, CHIANG MAI

Abstract

            The objective of this research is to develop the geographic information system for tourism in Muang Kaen Pattana Municipality, Chiang Mai. This is a research and development blueprint. The research development employed PHP as the programming language. MySQL is a database management system and Google Map API technology to display information on online maps. The sample groups consisted of 6 experts as quality assessment samples using the purposive sampling method and 62 user samples using the simple random sampling method. The research instruments are: 1) interview, 2) inquiry, 3) systematic quality assessment, and 4) satisfaction assessment. The results are analyzed by descriptive statistic, means and standard deviation. Tourist attractions in Muang Kaen Pattana Municipality are 64 locations, which can be divided into 3 routes according to the economic policy of the city as follows: 1) all tourist routes, 2) natural attractions routes, and 3) historical tourist routes. The result of satisfaction assessment of users is high level.