FACTORS AFFECTING THAI TOURIST’S SATISFACTION VISITING BOR KHLUENG HOT STREAM, RATCHABURI PROVINCE, THAILAND

Abstract

The objectives of this research are: 1) study the Thai tourists behavior towards the visitation at Bor Khlueng Hot Spring, Ratchaburi, Thailand, and 2) study the factors towards the satisfaction of Thai tourists to visitation at Bor Khlueng Hot Spring, Ratchaburi, Thailand. The methodology is quantitative by using the questionnaire survey to gather the data to be analyzed by using percentage and standard deviation. The research found that:

Thai tourists are female more than men in the age of 21-30 years old with single status the income with 15,001-30,000 baht. Tourism behavior of Thai tourists visiting Bo Khlueng Hot Springs Ratchaburi, Thailand, found that the traveling style found that most people traveled with families. The number of times to travel to Ratchaburi province is found 1-2 times for the visitation. Tourists known information about Bo Klueng Hot Spring, Ratchaburi, Thailand from the Internet and the activities at Bo Klueng Hot Spring, Ratchaburi, Thailand is taking a dip in the Bo Klueng Hot Spring. Therefore, the factors affecting the overall satisfaction of tourists, found that the natural resources of the tourist attraction are important factors that result in Thai tourists visiting Bo Khlueng Hot Spring, Ratchaburi Province, Thailand.