INFORMATION INTEGRATION WITH COVID-19 TO SUPPORT START UP ENTREPRENEURS IN THAILAND
Keywords:
information integration, financial, non-financial performance, COVID-19, ThailandAbstract
Information integration is importance for improving start up entrepreneurs in Thailand. Through an empirical study this study aims to identify the key factors that influence financial and non-financial performance through information integration in Thai agricultural start up entrepreneurs. We surveyed start up entrepreneurs operating in Thailand, and analysed data through SPSS. The study findings revealed that information sharing, information technology can positively influence both financial performance and non-financial performance. Overall, this research opens up the unexplored information integration elements, through which the sector can be benefited to improve the start-up entrepreneurs in Thailand as well as improve the business efficiency with COVID-19.
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