ASSESSMENT OF CUSTOMER SATISFACTION IN TRANSPORTATION AND DISTRIBUTION: A CASE STUDY OF JING DONG COMPANY
Keywords:
assessment, satisfaction, transportation and distribution, Jing Dong CompanyAbstract
This research is to study assessment of customer satisfaction in transportation and distribution: a case study of Jing Dong Company, and to improve the customer satisfaction guidelines in transportation and distribution. The survey research is used in this research by the sampling 394 people by using simple random probabilities and calculated by function Yamane that was Chinese customers in Thailand using Jing Dong's services. Data analysis is applied with the descriptive statistical data using the statistics frequency distribution, percentage, mean, and standard deviation. The research results show that reliability of transportation and distribution of case study is the satisfied level; Responsiveness of transportation and distribution is the Satisfied level; Professionalism of service is moderate level; Communication with customer to resolve problems is moderate level; Convenience of transportation and distribution is moderate level in order of ranking. Overall, customers satisfaction in transportation and distribution of case study is at a moderate level. The company will apply this customer satisfaction assessment data to develop more efficient logistics and distribution satisfaction as well.
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บทความทุกบทความเป็นลิขสิทธิ์ของวารสารวิชาการศรีปทุม ชลบุรี
